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No, Black Rifle Coffee Did NOT Go Woke; Founder Responds to Misinformation
PJ Media ^ | 07/20/2021 | Matt Margolis

Posted on 07/20/2021 8:35:43 AM PDT by SeekAndFind

Black Rifle Coffee is a premium, small-batch, roast-to-order, veteran-owned coffee company based out of Utah. It has seen tremendous success over the past couple of years and has been dubbed the conservative alternative to Starbucks. But social media has been abuzz over the past few days regarding an interview Black Rifle CEO Evan Hafer gave to the New York Times Magazine. In response to the interview, The Post Millennial wrote that Black Rifle “goes woke, throws customers under the bus in bizarre NYT interview.” In addition, Newsmax said the company had called out some of its customers as “a repugnant group of people.”

Conservatives on Twitter expressed outrage.

Black Rifle Coffee is DONE!” tweeted conservative author Nick Adams.

It looks like Black Rifle Coffee, a company which became famous because of conservatives, is now trying to distance themselves from conservatives,” tweeted Brigitte Gabriel, the founder of ACT for America.

Something didn’t sound right about this.

Let’s get the air cleared right away. Black Rifle Coffee’s founder and CEO has spoken out and is disputing how his comments were presented by the New York Times and represented by those reacting to the article, who were led to believe that Black Rifle Coffee bashed conservatives.

Evan Hafer decided to set the record straight regarding the “significant amount of misinformation being put out on the internet” about Black Rifle Coffee and about statements that he has made.

Hafer quickly debunked the notion that he made derogatory remarks about BRCC’s customers or conservatives and then proceeded to explain how the New York Times deliberately twisted his words

(Excerpt) Read more at pjmedia.com ...


TOPICS: Business/Economy; Constitution/Conservatism; Culture/Society; News/Current Events
KEYWORDS: banglist; blackrifle; coffee; misinformation; woke
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To: AAABEST

You should try. I live in Maine come on up and visit sometime and we’ll see. And more to the point lurker is simply an arrogant ass who is likely a sociopath as shown by his own words and posts.


61 posted on 07/20/2021 9:19:27 AM PDT by fatman6502002 ((The Team The Team The Team - Bo Schembechler circa 1969))
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To: Yogafist

And his comments concerning g Kyle and ‘Folks like kyle’ are out there too. IF infact the ceo was talking ONLY about antisemites when he floated about getting to flush such people down the toilet, then he needs to come out and clarify his views on Kyle and c,ear things up, but it appears that he was talking about Kyle and those that support Kyle as turds


62 posted on 07/20/2021 9:20:19 AM PDT by Bob434
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To: SeekAndFind

Their coffee sucks.


63 posted on 07/20/2021 9:21:14 AM PDT by ImJustAnotherOkie (All I know is The I read in the papers.)
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To: fatman6502002

Doood! You’re in straw-man attack mode - having a low self-esteem day are ya’?


64 posted on 07/20/2021 9:22:01 AM PDT by Psalm 73 ("You'll never hear surf music again" - J. Hendrix)
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To: fatman6502002

Haha! Even that response was nothing but a personal attack. Do you work for BRCC? You’re trying hard, even though you don’t have the facts on your side.


65 posted on 07/20/2021 9:24:19 AM PDT by Yogafist
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To: SeekAndFind

When you get betrayed by every company, you learn to expect it.

BRCC’s problem is they grew to fast, and have no idea of how to manage a brand. Not a bad problem to have, but a big problem.


66 posted on 07/20/2021 9:24:23 AM PDT by redgolum (If this is civilization, I will be the barbarian. )
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To: fatman6502002; Lurker; xzins

It’s typical of brain dead liberals to begin their arguments by attempting to insult the intelligence of the people they are engaging. It seems that is your tactic. You have begun your “arguments” by insulting those to whom you are posting. I made a point. Your response was to insult me rather than respond “intelligently” to what I said.

Maybe you should abide by the rules.

“ Please: NO profanity, NO personal attacks, NO racism or violence in posts.”

You can read, can’t you?


67 posted on 07/20/2021 9:24:39 AM PDT by P-Marlowe (I identify as fully vaccinated. )
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To: P-Marlowe

Whaaaaaaa whaaaaaaa whaaaaaaa ya big bunch of lefty infiltraitor crybabies.


68 posted on 07/20/2021 9:29:10 AM PDT by fatman6502002 ((The Team The Team The Team - Bo Schembechler circa 1969))
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I wonder how they were misunderstood. 🧐

69 posted on 07/20/2021 9:29:23 AM PDT by proust (All posts made under this handle are, for the intents and purposes of the author, considered satire.)
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To: fatman6502002

Lol you’re great


70 posted on 07/20/2021 9:31:17 AM PDT by Sebator
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To: proust

Exactly. He said what he said.


71 posted on 07/20/2021 9:31:50 AM PDT by Bob434
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To: Sebator

Hahahahaha. One thing I’ve never thought about myself is that I’m great. I’m as flawed a human as you can imagine, but if youre not being sarcastic, then thank you. LOL. Always laugh and have fun. Just saying.


72 posted on 07/20/2021 9:35:53 AM PDT by fatman6502002 ((The Team The Team The Team - Bo Schembechler circa 1969))
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To: fatman6502002

No sarcasm. I love flame wars


73 posted on 07/20/2021 9:36:55 AM PDT by Sebator
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To: FoxInSocks
“The New York Times, as we know, the chances of them being objective were fairly slim, but we gave them the opportunity,”

I guess Evan Hafer never heard the Aesop Fable of the the Scorpion and the Frog.

74 posted on 07/20/2021 9:38:10 AM PDT by Governor Dinwiddie ("Success is 10 percent inspiration and 90 percent perspiration." — Thomas Edison)
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To: Sebator

Welcome to Free Republic.


75 posted on 07/20/2021 9:38:40 AM PDT by proust (All posts made under this handle are, for the intents and purposes of the author, considered satire.)
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To: SeekAndFind

This is in direct response to the Biden admin. and press claiming Fox News is responsible to vac. hesitancy. Like trained seals...


76 posted on 07/20/2021 9:39:27 AM PDT by SaraJohnson
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To: SeekAndFind
Perhaps the most disappointing thing about this situation is how many conservatives were quick to jump on the story, accepting that the New York Times Magazine had quoted the founders accurately.

The fact that he would talk to any part of the NY Times in the first place indicates nothing good. And conservatives have been burned on a daily basis by supposed conservative politicians or corporations who promptly stab us in the back - we have a right to take people who make derogatory comments about us to the NY Times at face value.

Whatever - I won't be buying their products.
77 posted on 07/20/2021 9:39:28 AM PDT by AnotherUnixGeek
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To: SeekAndFind
Hafer INVITED the NYT and twice sent financial support to Democratic Presidential Candidates Obama AND Biden.

Hafer is a tool.

78 posted on 07/20/2021 9:42:07 AM PDT by Solson (DeSantis/Hawley 2024!)
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To: TangoLimaSierra

“Never mind, it’s obvious you do.”

Oh good, you do get it. I was concerned I’d have to use even smaller words for you.

L


79 posted on 07/20/2021 9:42:18 AM PDT by Lurker (Peaceful coexistence with the Left is not possible. Stop pretending that it is. )
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To: SeekAndFind

Always look at the source.
If its in “The Hill”, WP, NYT, CNN, AnyNBC, ABC, CBS or now even Faux News....
Its probably designed to fracture Trump and his supporters.


80 posted on 07/20/2021 9:42:31 AM PDT by Zathras
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