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No, Black Rifle Coffee Did NOT Go Woke; Founder Responds to Misinformation
PJ Media ^ | 07/20/2021 | Matt Margolis

Posted on 07/20/2021 8:35:43 AM PDT by SeekAndFind

Black Rifle Coffee is a premium, small-batch, roast-to-order, veteran-owned coffee company based out of Utah. It has seen tremendous success over the past couple of years and has been dubbed the conservative alternative to Starbucks. But social media has been abuzz over the past few days regarding an interview Black Rifle CEO Evan Hafer gave to the New York Times Magazine. In response to the interview, The Post Millennial wrote that Black Rifle “goes woke, throws customers under the bus in bizarre NYT interview.” In addition, Newsmax said the company had called out some of its customers as “a repugnant group of people.”

Conservatives on Twitter expressed outrage.

Black Rifle Coffee is DONE!” tweeted conservative author Nick Adams.

It looks like Black Rifle Coffee, a company which became famous because of conservatives, is now trying to distance themselves from conservatives,” tweeted Brigitte Gabriel, the founder of ACT for America.

Something didn’t sound right about this.

Let’s get the air cleared right away. Black Rifle Coffee’s founder and CEO has spoken out and is disputing how his comments were presented by the New York Times and represented by those reacting to the article, who were led to believe that Black Rifle Coffee bashed conservatives.

Evan Hafer decided to set the record straight regarding the “significant amount of misinformation being put out on the internet” about Black Rifle Coffee and about statements that he has made.

Hafer quickly debunked the notion that he made derogatory remarks about BRCC’s customers or conservatives and then proceeded to explain how the New York Times deliberately twisted his words

(Excerpt) Read more at pjmedia.com ...


TOPICS: Business/Economy; Constitution/Conservatism; Culture/Society; News/Current Events
KEYWORDS: banglist; blackrifle; coffee; misinformation; woke
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To: lodi90; Lurker; xzins

Maybe they should change the name of their company from “Black Rifle” To “White Flag”.


121 posted on 07/20/2021 12:19:00 PM PDT by P-Marlowe (I identify as fully vaccinated. )
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To: Dead Corpse

I always keep score when silly people try to claim I’m wrong when in reality they are. It’s fun to bat around little gnats

Admit it, you screwed up. Is English your second language?


122 posted on 07/20/2021 12:29:23 PM PDT by BlueMondaySkipper (Involuntarily subsidizing the parasite class since 1981)
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To: Who is John Galt?; xzins; Lurker
And how would the CEO of Coke or Nike, or an NFL team owner respond, if some reporter asked them about a mugshot showing their logo? They would literally laugh in the reporter's face, and probably ridicule them for suggesting that the company had any control over who wore their merchandise. It's simply the truth, and the most obvious response to an amazingly stupid question.

Good point. Ted Bundy drove a Volkswagen. I don’t recall Volkswagen disavowing Serial Killers who used their product. I don’t recall 3M apologizing for all the victims that have been hogtied with duct tape.

BRC marketed their product to the very people they are rushing to disavow. Now when their base turned on them they bend over backwards to try to kiss the asses of the same people they just kicked in the ass.

Piss poor marketing. Maybe these guys are in the wrong line of work. They should randomly pick one of their packers to run the company and go work on the assembly line. Maybe they’d learn something.

123 posted on 07/20/2021 12:31:08 PM PDT by P-Marlowe (I identify as fully vaccinated. )
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To: SeekAndFind

Back pedaling is a bad way to go through life. 😏


124 posted on 07/20/2021 12:31:56 PM PDT by Georgia Girl 2 (The only purpose of a pistol is to fight your way back to the rifle you should never have dropped)
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To: Herodes

Chalk up another victory for the NYT.............

125 posted on 07/20/2021 12:32:17 PM PDT by Hot Tabasco
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To: Lurker

Agreed, dropped by subscription(s) when they dropped Kyle Rittenhouse.


126 posted on 07/20/2021 12:39:52 PM PDT by prov1813man (ist)
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To: the OlLine Rebel

Fairly obvious - he is the one being talked about. He is/was one of the leaders of the Proud Boys. You know - that racist supremacist group.


127 posted on 07/20/2021 12:40:57 PM PDT by 21twelve (Ever Vigilant. Never Fearful!)
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To: SeekAndFind

I thought they were based out of Boerne, Texas.

CC


128 posted on 07/20/2021 12:42:18 PM PDT by Celtic Conservative (My cats are more amusing than 200 channels worth of TV.)
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To: Kevmo

In the video, right after that photo was taken, Kyle is facing the guy to his right with the baseball bat. Baseball bat guy kept that non-threatening posture as Kyle looks at him (gun lowered), Kyle sees that he is not a threat and then Kyle walks/runs away.

I sure hope the defense attorney shows that part of the video. Kyle was not some crazed gunman - he was acting in self defense.


129 posted on 07/20/2021 12:45:55 PM PDT by 21twelve (Ever Vigilant. Never Fearful!)
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To: SeekAndFind
Perhaps the most disappointing thing about this situation is how many conservatives were quick to jump on the story, accepting that the New York Times Magazine had quoted the founders accurately.

I watched the whole 9 minute speech from the CEO and he is full of it.

The man is a weasel and talks out of both sides of his mouth.

Piss on him and his coffee.

130 posted on 07/20/2021 12:47:14 PM PDT by USS Alaska (NUKE ALL MOOSELIMB TERRORISTS, NOW.)
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To: Kevmo

Not sure what my number is. Not sure how to find it. LOL.

Hard to believe anyone here is defending these BRCC gas bags. They stepped on their own ***** and have no one to blame but themselves.

Sucks to be them.

L


131 posted on 07/20/2021 12:54:40 PM PDT by Lurker (Peaceful coexistence with the Left is not possible. Stop pretending that it is. )
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To: 21twelve

I was amazed at his aim. He literally shot the other guy’s gun out of his arm.

I think the kid should run for mayor.


132 posted on 07/20/2021 1:08:58 PM PDT by Kevmo (Right now there are 500 political prisoners in Washington, DC.)
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To: Lurker

I just wanna be paid to be taken off their customer list.


133 posted on 07/20/2021 1:15:37 PM PDT by Kevmo (Right now there are 500 political prisoners in Washington, DC.)
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To: BlueMondaySkipper

Mission Accomplished.

You are responding to my jibe rather than doing anything else.

Keep swinging... It’s fun watching you waste your time.


134 posted on 07/20/2021 1:16:51 PM PDT by Dead Corpse (A Psalm in napalm...)
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To: SeekAndFind

Is Black Rifle Coffee a public corporation? I read they were doing very well up to now. Did anyone here invest in the company? Just curious.


135 posted on 07/20/2021 1:27:46 PM PDT by Hiddigeigei ("Talk sense to a fool and he calls you foolish," said Dionysus - Euripides)
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To: Dead Corpse

So your intent is getting others to waste their time? Pathetic.

(Note: my use of your in the above sentence is the same as before and correct. Happy I could mansplain it to you.)

Anyway, I win, you lose. Sucks for you and a bit of joy for me. I bet you get owned a lot, being such a little irrelevant little pissant. Amirite?

The funny thing is, I have all kinds of time, and I post relevant things. You’re a gnat in the big scheme of things. A dead corpse of a gnat.

(Note: in this last sentence I used “you’re” which is also correct. It’s fun to teach illiterate people the language)


136 posted on 07/20/2021 1:28:00 PM PDT by BlueMondaySkipper (Involuntarily subsidizing the parasite class since 1981)
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To: Kevmo

I think he shot the guy with the pistol in the arm - but same result!

Watching the video, it appears that Kyle’s rifle jammed. He was in the process of clearing the jam, and the guy with the pistol decided to make his move to shoot Kyle.

Kyle was faster and cleared the jam and shot his attacker.


137 posted on 07/20/2021 1:30:20 PM PDT by 21twelve (Ever Vigilant. Never Fearful!)
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To: 21twelve

That’s why I’m a revolver guy.


138 posted on 07/20/2021 1:32:40 PM PDT by Kevmo (Right now there are 500 political prisoners in Washington, DC.)
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To: BlueMondaySkipper

Go back and re-read post # 20. Then post #40.

And here I am, living in your head... rent free.


139 posted on 07/20/2021 1:37:26 PM PDT by Dead Corpse (A Psalm in napalm...)
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To: BlueMondaySkipper
I post relevant things.

Your post #33, your first on this thread... Makes you a liar as well.

What fun...

140 posted on 07/20/2021 1:40:51 PM PDT by Dead Corpse (A Psalm in napalm...)
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