The wine industry is harming itself. Promoting its product as a prestige item for delectation of the affluent and status-conscious in pursuit of sensory perfection, it misses the chance to position it as an affordable and enjoyable component of everyday life, a natural element of everyday meals at home, with just the family or even alone. The wine world needs its Henry Ford: producer of a good-enough product for the mass market, with acceptable quality and uniformity, at a price point that greatly expands the market — so that wine is no longer a luxury plaything but a dietary option accessible to the masses. The market for chateau-bottled vintages is only so large.
Two Buck Chuck?
There is definitely some of that going on. But there are also a bunch of crazy sounding, wild label and relatively inexpensive wines out there. There is a wine called Unruly Red - they have a Pinot Black they call it I get at Bevmo for about $7 per bottle (5 cent sale, buy one get one for a nickel) it’s quite tasty.
Only problem is the older I get the higher my tolerance gets.
They need a wine commercial with a tired person just home from work who comes in and pours them self a glass and spends a few minutes relaxing before getting on with the home jobs.
Call it "What ever wine, helping you keep on doing what you have to do."
I enjoy wine.
I belong to a wine club, it is more like a CSA for wineries. I get to try lots of different wines for a very reasonable price. I truly enjoy it.
Downside? They were sending me emails every few hours it seemed to discuss their wines.
I was able to fix that.
Interesting that when I took my first case delivery, the fedex man told me that wine is one of the things he delivers most.
Frankly I do not want to discuss wines just try and enjoy them. Would love to find a couple of people who would like to do the same locally.
Who are not leftists.
With the exception of the Australians.. Who have seemed to position themselves as mass market low cost an alternative to beer.
Most wine is seemingly marketed to “lifestyle” customers.
“you would not drink Yellowtail on your 5m yacht would you? What will your investors and the ever watching press say? “.
“you are not going to let your/ wife/ mistress/ extremely expensive escort drink that rot gut Australian crap and then puke it all up in the back seat of your Bently are you?”
“drink your $100 glass of wine in the pristine hills of Bordeaux, While all dress in $5000 suits and 1K elegant gowns”..
I do like wine. So why pay more than you have to? I get the House Red whenever I go to restaurant and it's just fine. At home, I get deliveries of Splash Wine for about $90 (for a case of 15 bottles) for a net price of $6 a bottle. Rarely disappointed.
No need for paying more, really. Wine is basically fermented grapes. Remember that. Forget about all that fancy talk of terroirs and vintages. Wine is basically wine.
The diamond industry is harming itself . . .