With the exception of the Australians.. Who have seemed to position themselves as mass market low cost an alternative to beer.
Most wine is seemingly marketed to “lifestyle” customers.
“you would not drink Yellowtail on your 5m yacht would you? What will your investors and the ever watching press say? “.
“you are not going to let your/ wife/ mistress/ extremely expensive escort drink that rot gut Australian crap and then puke it all up in the back seat of your Bently are you?”
“drink your $100 glass of wine in the pristine hills of Bordeaux, While all dress in $5000 suits and 1K elegant gowns”..
Australian Shiraz is pretty good.