New York Times editor: Trump is the best thing ever to happen to our subscriptions

The Washington Examiner ^ | February 26, 2017 | Kyle Feldscher

[kevcol]

The New York Times is flush with new cash thanks to increasing subscriptions, and the paper's executive editor says President Trump is to thank.

"Trump is the best thing to happen to the Times' subscription strategy," said Dean Baquet, executive editor of the Times on CNN Sunday. "Every time he tweets it drives subscriptions wildly."

He added, "Our digital subscriptions are through the roof, our print subscriptions are up."

[poconopundit]

More Fake News. So their success is why they sold off two floors of the NY Times building offices?

Trump has got these guys where he wants them. Let them consuming their electronic ink defending themselves. Meanwhile, Trump is making America great again with a flurry of executive orders, diplomacy, meetings, and other actions.

But more than that -- Trump is right. The NY Times is failing!

Look at their 2016 annual financials released only a few days ago, with key table shown below:

Quick analysis:

• Revenues more or less constant for fiscal years 2014, 2015, 2016.
• Profits for 2016 were only 2 percent, a pitiful figure considering that large publishers should be killing it in an election year! (Fortune 500 companies usually make 5% yearly profit on average.)
• Full-time equivalent employees increased by 150 people to 3,710 in 2016, but they made half the profits of 2015 nonetheless.
• Advertising revenue dropped in 2016 by 10% even as their sales costs went slightly up.

The NY Times and other Fake News outlets are increasingly irrelevant. The public is turning them off. That's why posting a big TV commercial during the Oscars was necessary. The only people they can expect to attract as subscribers are folks willing to watch a Trump-bashing, America-hating event.

The trajectory of the NYTimes finances is not good. The march of alternate and social media and chord cutting will cause a world of hurt.

Now if you look at all these big MSM companies, their value as commercial enterprises is not that much. NY Times's market value is only $2.4 billion. News Corp. is not much more. Washington Post is private. So while these companies are not money makers, they are, of course, widely influential and so this is why they can find investors like Carlos Slim who has his Tracfone franchise to protect. Amazon's Bezos bought the WaPo a few years ago to protect their quasi-monopoly.

But the NYTimes and WaPos will always exist because they can simply cut their editorial staff to the bone. And web delivery is highly profitable as the world moves on-line. Newsweek died as a print publication a few years back but they still have a website.

[SoFloFreeper]

Whistling past the graveyard.

[SoFloFreeper]

New York Times Will Vacate 8 Floors In Its HQ To Generate "Significant Rental Revenue"

[super7man]

I got a solicitation yesterday to have the Sunday NYT delivered for a mere $2 a week for a month, then it goes up to $10 per week.

I wrote on the subscription card that $2/week was too much for FAKE news, then using their pre-paid envelope, sent it back to them. I was thinking of wrapping up a brick and taping the envelope to it, but that was too much work. I had better things to do. ;o)

[Pinkbell]

I can believe it only because liberals are buy subscriptions for two reasons:

1. Trump is Hitler and a danger to the world. They need the reporting of the NYT to protect them. (Pssst - If Trump was really Hitler, they wouldn’t be able to read the NYT).

2. They want to get back at mean Mr. Trump, so they give their money to (what they believe to be) the truth sayers at the NYT.

[Gaffer]

It’s funny that subscriptions are supposed to be so rosy now because of Trump haters, but they ALSO needed to advertise during the Oscars?

[Gaffer]

Cute little faux OH.....anybody that ever used them and had to deal with them long term knows what the process is for them.

[jr3000]

why would anyone want to pay for that krap?

[Professional]

Yes...I see it now.....the NYT is now printing money....yes....advertisers are flocking to them.... Because running “i hate the president of the usa...” is really popular, and not enough media outlets are providing that kind of commentary... NYT is kind of like what Rush Limbaugh used to be, the lone wolf of truth....

Uh huh...

Oh, then there is this bridge I own, and I’m going to sell passes to use it, goes over this river and .... exclusive membership, once in a lifetime opportunity really...

[HamiltonJay]

Its true, their new subscriptions are up... however they are still net losing subscriptions

[hal ogen]

I cry for the poor trees that are murdered and pulverized to produce newsprint for this yellow journalism rag. Waaaaaaaaaaaaa!

[stillfree?]

As were gun sales for Obama?

[<1/1,000,000th%]

False claim. No sales numbers.

NYTimes is just looking for another loan to carry them into the next month.

[deport]

The paper reported on Thursday that it added 276,000 new digital news subscriptions
in the fourth quarter. That is the best quarter for the Times since 2011. On the
print side, The Times added 25,000 subscribers, its best number in six years.

http://money.cnn.com/2017/02/02/media/new-york-times-subscribers-trump/

[duckman]

Works great for cat pan liner, much better than ‘clump’. Word must be out.