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Why Some Consumers Want No Logos on Their Gifts This Season
NBC News ^ | 23 December 2016 | Ben Popken

Posted on 12/26/2016 9:48:50 AM PST by Lorianne

Can you have an unbranded Christmas?

Wielding scalpels, irons, seam rippers and permanent markers, an undercurrent of logo-conscious shoppers are removing and hiding the decals from their clothing.

"Why would I do someone else's advertising for free?" Max Ilich, a 47-year-old consultant from New Hampshire told the Wall Street Journal. He painstakingly removes every stitch of the Lacoste crocodile with a scalpel, saying he likes the shirts for their quality but didn't want to be co-opted as a walking billboard.

With the iconic Crocodylus porosus as perhaps the sartorial ancestor, clothing logos have evolved and swelled in the past decades. On mid-tier brands like Abercombie & Fitch or Juicy Couture they could take up an entire sweatshirt or posterior.

But, perhaps as a sign of a branding backlash, those lines are now pivoting, or struggling. Abercrombie has overhauled its look to revamp its logo and downplay where it appears, and Juicy shuttered all its U.S. stores.

Brand-snubbers are trading how-to tips via YouTube videos and online forums.

(Excerpt) Read more at nbcnews.com ...


TOPICS: Business/Economy
KEYWORDS: fashion
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To: 2ndDivisionVet
When a car dealer puts their signage on the rear of my new car I ask them how much per month they’re going to pay me.

Knew somebody that tried to remove the name "Passport" from the back of their car but it started to peel the paint. He removed the P and so his car said "assport". Deciding that might be misjudged by onlookers, he then worked off the T in the back so he drove around in an "asspor".

I asked him why he didn't remove the A instead and have a "ssport", he said he wasn't thinking linearly.

41 posted on 12/26/2016 11:31:07 AM PST by OrangeHoof (Get used to it - President Donald J. Trump)
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To: DaveA37
not mine... last two cars have the one in the grill and that's it

The term Debadging refers to the process of removing the manufacturer's emblems from a vehicle. Common emblems to be removed include the main manufacturer logo as well as the emblems designating the model of the vehicle. Debadging - Wikipedia

https://en.wikipedia.org/wiki/Debadging

42 posted on 12/26/2016 11:47:47 AM PST by Chode (may the RATS all die of dehydration from crying)
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To: Lorianne

Wow. Didn’t realize so many of us share this view. Great minds often DO think alike.


43 posted on 12/26/2016 11:51:22 AM PST by unlearner (11/8/2016 - a new beginning.)
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To: Cowboy Bob

“I always called them Aligator shirts.”

...And you would be incorrect.

Rene Lacoste, a excellent tennis player, had a nickname: Croc.

So he used the crocodile for his logo...


44 posted on 12/26/2016 12:05:34 PM PST by BBB333 (The power of TRUMP compels you!)
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To: Lorianne

I don not ‘do’ logos, but my Brooks Brothers polo shirts - made in America - do have the golden fleece on them and it cannot be removed as it is embroidered.

Santa was kind enough to give us an Stave jigsaw puzzle for Christmas, each puzzle has a piece cut into the shape of their logo, and it’s rather cute...not that you can see it when the puzzle is completed.

Happy new year to all!


45 posted on 12/26/2016 12:09:37 PM PST by BBB333 (The power of TRUMP compels you!)
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To: IronJack

I pointed out to hubbie that several of the guys at church were not only advertising for the jeans manufacturer, they were also telling the whole world what size they wear! (Yes, I remove the labels before he wears them!)


46 posted on 12/26/2016 12:19:18 PM PST by RebelTXRose (Our Lady of Fatima, Pray for us! PRAY THE ROSARY!)
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To: Cecily

Logo was even on our Olympic team uniforms.


47 posted on 12/26/2016 12:31:57 PM PST by Jane Austen (Neo-cons are liberal Democrats who love illegal aliens and war.)
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To: Cold Heart

Lots of YouTube videos available.


48 posted on 12/26/2016 12:55:49 PM PST by TexasGator
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To: TexasGator

Guess I should have said license plate frames. The dealers here always have the dealer license plate frames. I take them off and buy my own.


49 posted on 12/26/2016 1:13:54 PM PST by sheana
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To: Windflier

I remember as a kid I bought a “Jansport” T-shirt with their name and a mountain scene. My mom didn’t like that I paid money to advertise for them.

Now a lot of my stuff has advertising on them. North Face, Microsoft, Sonics, obscure computer companies, Nike, etc. All bought at the thrift store in near-new condition. Of course when someone brings up a comment like “Oh do you work at XYZ Company” I have to look at my jacket and say “Oh no - I just got it at the thrift store”.

My son buys a lot of stuff with brand names on it. One is a local company called “Northwest Riders”. A neat story about 3 high-school kids my son knows that made themselves shirts and went to a water-skiing event to watch. One of the water-ski manufacturers said “cool shirts - can you make us some?”

Now they just barely out of college and have their own manufacturing facility and make all sorts of clothing and print designs for all types of sports activities.


50 posted on 12/26/2016 1:17:14 PM PST by 21twelve (http://www.freerepublic.com/focus/f-news/2185147/posts It is happening again.)
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To: reed13k

LL Bean’s are very good, I’ve had several.


51 posted on 12/26/2016 1:22:56 PM PST by GnuThere
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To: sheana

If I like the dealer, I keep his frame.


52 posted on 12/26/2016 1:27:21 PM PST by TexasGator
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To: Cecily

You mean you don’t want to be a walking billboard for Ralph?


I prefer Croft & Barrow.


53 posted on 12/26/2016 2:12:35 PM PST by rwa265
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To: reed13k

You might try Croft & Barrow. I’ve been happy with their shirts and sweaters.


54 posted on 12/26/2016 2:26:14 PM PST by rwa265
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To: DaveA37

I pried those silly horse logos off my new Ferrari as soon as I got it home.\s

This is an interesting issue with some merit, maybe, but unimportant to me. I do take the dealer plate frames off whenever I buy a new car.


55 posted on 12/26/2016 3:27:08 PM PST by slouper (LWRC SPR 5.56)
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To: 21twelve

What a great story about your son’s high school buddies. That’s an American success story there.


56 posted on 12/26/2016 5:42:36 PM PST by Windflier (Pitchforks and torches ripen on the vine. Left too long, they become black rifles.)
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