I remember as a kid I bought a “Jansport” T-shirt with their name and a mountain scene. My mom didn’t like that I paid money to advertise for them.
Now a lot of my stuff has advertising on them. North Face, Microsoft, Sonics, obscure computer companies, Nike, etc. All bought at the thrift store in near-new condition. Of course when someone brings up a comment like “Oh do you work at XYZ Company” I have to look at my jacket and say “Oh no - I just got it at the thrift store”.
My son buys a lot of stuff with brand names on it. One is a local company called “Northwest Riders”. A neat story about 3 high-school kids my son knows that made themselves shirts and went to a water-skiing event to watch. One of the water-ski manufacturers said “cool shirts - can you make us some?”
Now they just barely out of college and have their own manufacturing facility and make all sorts of clothing and print designs for all types of sports activities.
What a great story about your son’s high school buddies. That’s an American success story there.