[SkyPilot]

I guess we're not "Lovin it!"

Good grief. What was this "Payin Wit Lovin!" promotion they just had?

Having customers perform "tricks" to get "free" food?

I have not gone to a McDonalds in years. Not only is the food and service horrible, but the company has been "ghettoized."

From promotions and advertising to the crowds of loiterers they attract, to the wonderful "advertising" of employees and patrons getting violent with "beat downs", I avoid the place like the plague.

The media won't tell you that though. They will blame it on "America's changing palate."

Yeah, right.

[Tijeras_Slim]

McDonald's Latest Sales Are Worse Than Expected

But their food isn't.

[PJ-Comix]

One problem is their fries don’t taste like they used to. Also they should ditch their breakfast oatmeal because it is absolutely horrible.

[FatherofFive]

McDonalds does not sell what I would consider food.

[SWAMPSNIPER]

People are afraid someone will spit in their food.

[Extremely Extreme Extremist]

Bring back the beef-tallow and cottonseed oil cooked fries.
Bring back the Styrofoam containers.
Bring back the heat lamps.
Bring back "You deserve a break today" and start appealing to suburbanites again.

[manc]

Not been on there for years and have no desire to do so either.

[OneWingedShark]

“Consumer needs and preferences have changed,”

wouldn't have anything to do with the REAL unemployment numbers, would it?

[LostInBayport]

I think the "realism" imposed upon the mascots may have hurt sales.

[Mercat]

I knew I was in the deal south today is Alabama when the only ice tea available was sweet tea.

[freedumb2003]

I am here in downtown Chicago and there are more MacDonald’s than Starbucks! I mean like one on every other corner!

Also Walgreen’s are almost as populous.

Next to the Chase Bldg, there is a freaking MacDonald’s ATTACHED to a Chinese Noodle place!

MacDimSum?

[P.O.E.]

So the “I’m Lovin’ It” campaign attracted exactly the demographic they were going for, it seems.

[yarddog]

I ate there for the first time in years around 4 years ago.

The food was poor. My taste can’t have changed that much. I used to like it.

[truth_seeker]

In-n-Out Burgers, Five Guys Burgers, Chipotle, Free birds, Rubios, El Pollo Loco, Jersey Mike’s, Boardwalk Burgers, to name several chain places in my area, which are considered.

A new chain is called Pieology, which makes individualized pizzas, just like you tell the server what to put on at Chipotle (and Free birds).

Meanwhile a Burger King closed on a busy boulevard. A block away Carl’s Jr. rebuilt their place.

Bottom line: People expects more than McDonalds offers. They don’t improve, and they don’t change while others do both.

[Poison Pill]

“Consumer needs and preferences have changed,” said the company in a statement. “McDonald’s current performance reflects the urgent need to evolve with today’s consumers, reset strategic priorities and restore business momentum.”

Around here it's dangerous food slum. A no go zone. Not surprising considering that all the marketing I see for the place is directed a lower class blacks.

[Gasshog]

The food sux, their joints are full of thugs.

white flite, is killing them.

[The Toll]

It ain’t safe.

[Popman]

Hummm....for a few dollars more I can buy something that actually resembles and taste like real food served by people without grills, tats on their necks, an attitude that can speak English instead of ebonics..

[yarddog]

For years their advertisements seem to have been aimed at minorities. I do not know much about demographics so maybe they knew what they were doing. I doubt it tho.

BTW, I just saw an ad by Allstate which was frankly insulting to men. That can’t really be a good idea, I don’t care how common it is.

[mylife]

maybe they could focus on making a decent sandwich.

[faithhopecharity]

just one opinion...
much of the chow there is just awful

improve the basic product before doing a bunch more promotions or expensive advertising