Posted on 03/09/2015 4:13:51 PM PDT by SkyPilot
McDonald's MCD +0.6% worldwide sales fell a more than expected 1.7% in February, marking nine consecutive months of declines.
This comes a week after new CEO Steve Easterbrook assumed the top job. Easterbrook, who has said he considers himself an internal activist, is faced with reviving the lagging sales that cost previous CEO Don Thompson his job.
U.S. sales fell 4%, as the fast food giant continues to face heavy competition from fast casual chains like Chipotle and Panera.
Consumer needs and preferences have changed, said the company in a statement. McDonalds current performance reflects the urgent need to evolve with todays consumers, reset strategic priorities and restore business momentum.
Last week, McDonalds announced it would start to phase out the use of chickens that are raised with human antibiotics.
Sales in Asia, where the company is still being punished by customers following a food safety scandal last year, declined by 4.4%. Rebuilding brand trust by strengthening McDonalds quality and value perceptions is one of APMEAs top priorities for 2015, the company said.
Total sales were partially offset by a 0.7% gain in Europe sales, where the company saw strength in the U.K. and Germany but still faces headwinds in Russia.
The 1.7% worldwide sales decline reported by McDonalds was much worse than estimates of a 0.3% decline, according to analysts polled by research firm Consensus Metrix, and is telling of how much work the company has left to do under Easterbrook. Last month the company reported a 1.8% decline.
Shares of McDonalds declined 1% to $96.14 in premarket trading and are up 5% over the last 12 months.
(Excerpt) Read more at forbes.com ...
15 cent burgers, 10 cent fries.
This was the one I used to ride my bike to in Cleveland
Just make Big Macs and real fries.
We never ate that much of it growing up, but I had my Grimace glass until the purple was washed off it. The best thing about the place in 70s was the characters, more so than the food.
Make it about food, fun and family and drop the young adults playing music and sitting on hoods of cars sharing dollar menus items.
I miss White Castle...
Fairview Park?
Cmon! I get craving fish sandwiches a lot and Mickey Ds is the bottom of the barrel.
I cant describe how bad the last one I had was.
They did NOT EVEN TRY.
Yeah and that is true but that’s not changed lately.
Shares.... “are up 5% over the last 12 months.”
What isn’t, in the Tower of B-Appleon?
I think the food quality is their biggest problem, but service has been spotty in the past.
I recall one morning we were going fishing and it was like 4:30 AM.
We had one car in front of us, we probably sat there for 20 mins and my buddy just started shouting out of the window “Just give the guy his Mc **** on a stick!!”
His kid died laughing.
I recall the McDonald’s 15-cent burgers as being good too, though small. Maybe I recall a slightly later version than you do, which had been diminished somewhat in size. By small, I mean compared to the regular big ones that you got in drugstores at the time (not to the small McDonald’s dollar items of today).
The milkshakes and malts that you got in drugstores were better, though. This was back when they made the shake in a metal container, then brought it to you and poured part of it in a glass. You drank that, then poured the rest from the metal container. The McDonald’s milkshakes, served to you in a paper cup, were thick but tasted like the cheaper version of ice cream, ice milk.
Anyone notice the size of the “all beef” patties in the BIG MAC” are now like 2.5” in dia?
Big my eye.
Me too and I like their dollar coffee.Truth be told I like fast food.
“But I don’t eat processed foods. I don’t eat grains. I don’t eat refined sugars. I don’t eat soy or use vegetable oils.
No chain restaurant has anything on my diet.”
So you’re really not in a position to judge the “quality” of Mickey D’ “food” now are you.
5 Guys - great burgers The Habit is good too
Back around 1966 I worked at a Summer retreat in the mountains.
My job was mainly running the milk shake machine. The first day I was there, the Sealtest man came by and showed me how to operate it. How to clean it with a safe disinfectant and also how to lubricate the O rings with again a safe grease.
He told me he could make the best milkshake I ever tasted but that it was illegal in North Carolina. I asked him why and he told me they were so rich they made people sick. Anyway he put in a couple of ice milk mix half gallons and soon made a milk shake. Sure enough it was the best one I had ever tasted. Also around 15 minutes later I began to get just a little nauseous.
At the end of the day, as instructed, I cleaned it, sterilized it and disassembled it until the next day. Maybe 30 years later I stopped by the same place and was surprised to see the same machine still there. I asked the guy operating it if he still cleaned it every day.
He told me he never cleaned it.
:-)
I just recall those old non-fastfood milkshakes as being very good. If I ever got sick, I never made connected it with the milkshake.
> I never made connected
I never made a connection
“There is a market for that. but the market is not because they did anything exceptional. “
Sure they did something exceptional.....it was the speed,and it had not been seen before.
That was the key for me when I took my 5 on a rare outing to McDonalds back in the 60s.....speed.
.
They don’t even sell real malt anymore.
It’s artificial flavoring.
First Ronald 1963
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