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Bubble? Meet The $25 Million Grilled-Cheese Truck
Zero Hedge ^ | 09 February 2015 | Zero Hedge, Tim Price via Sovereign Man blog,

Posted on 02/16/2015 12:41:32 PM PST by Lorianne

Markets are allowed their petty indiscretions, of course. But these petty indiscretions seem to be piling up.

Bloomberg last week drew attention to the fact that shares of The Grilled Cheese Truck Inc. had commenced trading on the OTCQX marketplace under the ticker GRLD:

“Let’s look at the fundamentals of the Ft. Lauderdale, Florida-based company. Based on the 18 million shares outstanding and a recent stock price of $6 the company has a market value of about $108 million.

No matter how much you like grilled cheese… I can’t see this as a reasonable valuation.

“If you go to the company’s website, you will learn that ‘The company currently operates and licenses grilled cheese food trucks in the Los Angeles, CA area and Phoenix, AZ and is expanding into additional markets with the goal of becoming the largest operator in the gourmet grilled cheese space.’

“[A]ccording to the company’s financial statements, it has about $1 million of assets and almost $3 million in liabilities. In the third quarter of 2014, it had sales of almost $1 million, on which it had a net loss of more than $900,000.”

“I can’t think of a more interesting sign of the old irrational exuberance in equity markets than a publicly traded grilled cheese truck (four in this case) business trading at a $100-million-plus valuation. That sort of thing doesn’t happen unless there is significant excess in the markets.”

Any reference to a company seeking to dominate the “gourmet grilled cheese space” is desperately seeking a twin reference to a slogan from late 1999 (right before the bubble burst):

“Our business strategy is to lose money on every sale but make up for it in volume.”

(Excerpt) Read more at zerohedge.com ...


TOPICS: Business/Economy
KEYWORDS: florida; fortfrauderdale; fortlauderdale; sammiches
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To: Poison Pill

I guess, but I’m not that trendy [read as cheap!], maybe the one with bacon...? ;)


21 posted on 02/16/2015 1:36:00 PM PST by W. (Dem0crat-mandated education reform killed American progress. Thanks, morons!)
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To: W.

Mmm...those sound really good, especially the Goat Cheese Melt. Prices don’t seem unreasonable. Good sandwiches on the San Fran Peninsula are all in the $8-11 range now at all the sandwich spots. Another 30 to 50 years and they’ll be $80 - $110 each. Maybe at some point we’ll get a “New Dollar” with two zeroes lopped off.


22 posted on 02/16/2015 1:44:19 PM PST by ProtectOurFreedom (For those who understand, no explanation is needed. For those who do not, no explanation is possible)
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To: AdmSmith; AnonymousConservative; Berosus; bigheadfred; Bockscar; cardinal4; ColdOne; ...
Elvis Presley - Fort Lauderdale Chamber of Commerce

23 posted on 02/16/2015 2:02:06 PM PST by SunkenCiv (Imagine an imaginary menagerie manager imagining managing an imaginary menagerie.)
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To: Vendome
Pie Floaters.....

A crusty shiny brown meat pie .....

floating in a sea of iridescent green pea soup....

and topped with a good dose of tomato ketchup....


24 posted on 02/16/2015 2:11:44 PM PST by spokeshave (He has erected a multitude of New Offices, and sent hither swarms of Officers to harass our people,)
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To: ProtectOurFreedom
Everything's so pricey these days. Here's a sandwich I get from the steak hoagie place here, I started making them with the meats, etc, from the butcher shop's deli:

ITALIAN SPECIAL
Take your best hoagie or kaiser roll, and spread mayo and spicy mustard, one to each side.
Add 2 slices each thin shaved roast beef, hard salami, turkey, ham and either provolone or swiss cheese.
Top with thin shred lettuce, shaved onion, tomato slices.
Sprinkle with oregano, and douse with olive oil and malt vinegar. Eat and repeat!

25 posted on 02/16/2015 2:19:36 PM PST by W. (Dem0crat-mandated education reform killed American progress. Thanks, morons!)
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To: W.; a fool in paradise

or the MY WAY SPECIAL

buy bread on sale, stack deep with cheap cold cuts, lettuce, tomato and serve with a side of Frito’s


26 posted on 02/16/2015 2:22:11 PM PST by GeronL
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To: GeronL

Sounds better than a wish sandwich, that’s where you take two pieces of bread and WISH you had some meat.


27 posted on 02/16/2015 2:23:53 PM PST by a fool in paradise (Shickl-Gruber's Big Lie gave us Hussein's Un-Affordable Care act (HUAC).)
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To: spokeshave

Throw some broccoli in there and it will qualify is the most inedible dish imaginable by mankind.


28 posted on 02/16/2015 2:24:17 PM PST by who_would_fardels_bear
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To: W.; MeshugeMikey; Slings and Arrows
In the third quarter of 2014, it had sales of almost $1 million, on which it had a net loss of more than $900,000.”

Make it up in volume!

29 posted on 02/16/2015 2:25:17 PM PST by a fool in paradise (Shickl-Gruber's Big Lie gave us Hussein's Un-Affordable Care act (HUAC).)
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To: Publius

I thought it was Mark Twain.


30 posted on 02/16/2015 2:28:09 PM PST by a fool in paradise (Shickl-Gruber's Big Lie gave us Hussein's Un-Affordable Care act (HUAC).)
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To: a fool in paradise
Jam sandwich.

You take two pieces of bread and jam them together.

31 posted on 02/16/2015 2:28:52 PM PST by Harmless Teddy Bear (Proud Infidel, Gun Nut, Religious Fanatic and Freedom Fiend)
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To: a fool in paradise

Twain lost his shirt in the Panic of 1907. He wouldn’t have said that.


32 posted on 02/16/2015 2:29:18 PM PST by Publius ("Who is John Galt?" by Billthedrill and Publius now available at Amazon.)
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To: W.
WHAT? No Arugula?
33 posted on 02/16/2015 2:31:01 PM PST by a fool in paradise (Shickl-Gruber's Big Lie gave us Hussein's Un-Affordable Care act (HUAC).)
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To: a fool in paradise

Ummm... the other day I had a ricochet biscuit. A ricochet biscuit is the
kind of a biscuit that’s supposed to bounce back off the wall into your
mouth. If it don’t bounce back, hee hee hee,... you go hungry!


34 posted on 02/16/2015 2:31:02 PM PST by HereInTheHeartland (Pants up; don't loot)
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To: Lorianne

How about a billion-dollar Shake Shack?


35 posted on 02/16/2015 2:31:09 PM PST by 9thLife ("Life is a military endeavor..." -- Pope Francis)
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To: a fool in paradise

I’ve been there before.


36 posted on 02/16/2015 2:31:36 PM PST by GeronL
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To: Publius

Abe Lincoln?


37 posted on 02/16/2015 2:31:42 PM PST by a fool in paradise (Shickl-Gruber's Big Lie gave us Hussein's Un-Affordable Care act (HUAC).)
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To: a fool in paradise

Lincoln was 28 for the Panic of 1837, and 47 for the Panic of 1856. He wasn’t a financier either time.


38 posted on 02/16/2015 2:33:58 PM PST by Publius ("Who is John Galt?" by Billthedrill and Publius now available at Amazon.)
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To: Poison Pill

You might be amazed at how creative folks can get with a grilled cheese. I’d give ‘em at least one try.

Mostly I prefer to grill ‘em myself, though.


39 posted on 02/16/2015 2:37:09 PM PST by Little Ray (How did I end up in this hand-basket, and why is it getting so hot?)
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To: GeronL

My MY WAY? Bread, mayo/mustard, cotto salami and lettuce. Been eating those since I was a kid. Even better with cold beer!


40 posted on 02/16/2015 2:38:09 PM PST by W. (Dem0crat-mandated education reform killed American progress. Thanks, morons!)
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