Posted on 07/30/2012 11:37:57 AM PDT by scottjewell
The controversy caused by Chick-fil-A COO Dan Cathy's interview, in which he said the company was "guilty as charged" for making large donations to anti-gay causes, has not been good for the restaurant's brand, GLAAD reports:
Chick-Fil-A and the Top National QSR Sector were measured with YouGov BrandIndex's Index score, the company's flagship brand health measurement.
The Index score is an average of key scores measuring quality, impression, value, reputation, satisfaction and willingness to recommend. All measurements were filtered for adults 18+ who have eaten fast food in the past month. The Top National QSR sector average includes such brands as Pizza Hut, Arby's, Papa John's, Domino's, Taco Bell, KFC, McDonald's, Burger King, and Long John Silver's.
Chick-fil-A's index score has dropped 26 points since Dan Cathy's interview:
YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
On July 16th, the day the Baptist Press published its Dan Cathy interview, Chick-Fil-A's Index score was 65, a very substantial 19 points above the Top National QSR Sector average score that day of 46.
Four days later, Chick-Fil-A had fallen to 47 score, three points below the Top National QSR Sector average score of 50. This past Wednesday, Chick-Fil-A had a 39 score compared to the Top National QSR Sector average score of 43.
(Excerpt) Read more at towleroad.com ...
You left out Key West and Fire Island.
Of course GLAAD is biased.
My gut feeling is that this is a merely a leftist website designed to manipulate public opinion.
In fact, everyone I have met and talked with about the Chick-Fil-A issue has come down on the side of the restaurant. As a teacher, I have a direct line to liberal, leftist, young, and sometimes clueless opinion, and the responses I'm hearing are all on the side of the restaurant, ranging from ho-hum who cares to folks actively seeking a Chick-Fil-A to eat there. No one suggests activism, protests, things like that.
Here's a photo from a former student posted on Facebook - a blue-blood liberal most of the time - showing what seems to be the real opinion of most people. I agree that the poster misrepresents the Chick-Fil-A position, too - but it also represents an overall disgust of the leftist position. (Hope the link works!)
Who runs this poll, the homosexual lobby?
The nearest one to us is a bit over 50 miles away. We are making a special trip there on Aug.1. Hey - it’s a nice excuse for a mid-week “Sunday drive” with my Husband, and there will be lovely chicken, milkshakes, coleslaw, and waffle fries waiting for us at the end of the trip.
Very much looking forward to the day.
Of course it colors what they say. I don’t agree with their perspective, but its interesting to get conservative reactions, which are always shrewd and intelligent.
Yes, Andy Towelroad is a gay advocate for certain.
Stopped by CFA at lunch today. At 1:00 there usually isn’t a wait... there was today.
This is all smoke and mirrors by the gay lobbiests. Tie them to Sandusky-like and NAMBLA behavior and watch them back off.
No, they’re privately-owned.
Overall brand approval is not that important for companies as it is for politicians running for office. The important thing is brand recognition; as long as there is no implication that the product is defective, this is still great publicity.
Journalist from greater metro New York City area. Neo-conservative.
A NOOB and a TOAD! Admins you need to look at this one HARD!
I agree with you.
I understand your point, but this should be dismissed out of hand. I know that we will, but everyone should.
Unfortunately some will buy into this.
I wouldn’t be surprise if Chick-Fil-A’s sales have gone up considerably.
If I were anywhere near one, I’d be frequenting their business.
The people at DU aren’t trying to get elected.
Most leftists, even DUmpsters, understand that
a leftist exposed is a leftist defeated.
The homosexuals are going to protest the Chick-fil-A’s on August 3rd. They plan to take up the seating areas and do some kissing. Try to get there on the 3rd and bring your barf bag.
If these homosexuals aren’t careful they’ll find themselves back in the closet.
An acquaintance of mine, who is 85, and his 82 year old ladyfriend, traveled 40 miles Sunday evening to patronize the nearest Chick-Fil-A.
YouGov.com is not exactly what anyone might consider unbiased, nor could anyone indicate that their published polling results are not predetermined.
As to the site source for this article, I must borrow from the Obama campaign, “bend over we aren’t finished yet.”
Then they were disappointed when they got there and it was closed.
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