Not the least bit complicated!
They’re trying to compete with grocery stores like Trader Joes. Most of Trader Joe’s foods are their own brand.
Our HEB food stores here in Texas do the same thing. It is very annoying, but they are pretty much the only store out in the area where I live. I actually go to Walmart when I am in town to stock up by the case on the items HEB has discontinued and replaced with their Hill Country Fare brand, such as the Allen’s Italian Green Beans. If Walmart discontinues them, I don’t know what I will do, my family and friends love those beans.
sometimes I just can't help myself...hehe
In fact, I have been finding in the past couple of years that I can get a better deals shopping at my local Kroger stores. And still find many quality name brands on sale there. WalMart cannot compete with them.
Another fact, my local WalMarts have stopped stocking many items and have downsized their displays all over the store, resulting in fewer choices than ever before.
I find other stores are better for me to shop at than WalMart for selections.
As someone who lived in the South for awhile, thank you for the proper pronunciation of Walmart as “Walmart’s.”
I don’t see a story here. Store brands have been around for a very long time. Many of them are as good as the brand names too.
I don't care what they do. I don't shop much @ Wal-Mart anyway. I go to Kroger 99% of the time.
I haven't bought jarred spices for many years, I prefer the fresh ones available at a few markets and health food store.
But as far as food goes not unusal for a store to have their own brands.
I am not a wal mart shopper as do not need to buy in bulk and hate "warehouse" size stores. I buy local from farmers, I spend locally when I can outside of my addiction to a Starbucks product I can't get anywhere else or a in frequent visits to Barnes & Noble (do not like Borders) or the local bookstore/coffee shop filled with "Don't Shop at Wal Mart" liberals (yes they had a sign related to such in front of their store a couple summers ago). The same owner runs the library but could not put that sign in front of the public library but could her bookstore. Enough said.
Wal*mart made it easy to order on line and pick up at the store, families with children appreciate the bargains. The grocery store itself is ranked in the 50's in popularity/quality etc with Whole Foods, Hannafords in the top 15.
It's a free country, so shop where you want. If people were not treated fairly and with friendly service, they would not be shopping there and as a result; keeping the stock at an ongoing high (mol).
Nothing new. Many stores or affiliates have their own brands for sale.
man, I could post these pictures all day......
It all comes down to choice. Some people choose to buy nothing but brand names. I don’t think that’s wise shopping, but it’s their choice.
We often try store-brand equivalents. Sometimes, there’s little discernable difference between that item and the name-brand, and sometimes one or the other is clearly superior in our opinion. So we go with what we like.
Our local Wal*Mart was recently remodeled to include a full grocery and we have sampled some of the Great Value offerings. In one specific instance, we found one product that we feel is the full equal of a more expensive national brand. In another we found that the GV generic was far superior to the Kroger-brand version of the same item. Neither could be considered ‘as-good-as’ the national brand in this instance, but the GV product was very close.
Some store-brands are indistinguishable when included as an ingredient in a more complex menu offering, some may make a difference.
Again, it comes down to choice, and I’m happy that we have the ability to make that decision for ourselves.
My grocery bill would be 3 times higher if I bought only name brand food.
Our local Giant Eagle carries “Value Time” products which line our pantry and when I shop at Wal-Mart (their fresh deli is cheaper and better selection than Giant Eagle) I buy Great Value pasta, cheese, bread, milk, yogurt...whatever. And I haven’t come down with a bad case of the runs or sudden growth of a new limb...
I buy what’s good for my wallet and many times, brand names are really bad for my wallet. A bag of Lays Chips at Wal-Mart can be 2.99; at Giant Eagle 3.99. Generic brands? 1.50.
I’ll pick that every time.
Some of the Great Value stuff is comparable, however, some of it is so much lower quality that I stock up when brand names are on sale at other stores.
Another component of this - Walmarts, at least the ones where I live, accept competitor coupons. Run the name brands out, and you no longer have to compete at the coupon level, as well.
I wonder if this was their choice, or the brand name manufacturers?
WalMart’s buying strategy is famous for getting suppliers to be heavily dependent on them for orders, and then begin dictating what their wholesale price will be on the next order. I am guessing maybe a few brand names decided they’d had enough and told them to stuff it, making this announcement largely window dressing. Vlasic Pickes is a famous example from a few years ago.
I have bought Great Value products and never had a problem with the quality. I wonder though if that will be the case after WalMart plays a few more rounds of telling them what their wholesale prices are going to be?
Their top seller!!
This is hardly news as many supermarket chains both large and small have house label items for many products. Many of these are made in the same factory that makes the name brands and the label is the only difference. These house brands can be sold at a lower price, likely because there is no national advertising to pay for. Yes, there are some items for which there is no substitute for the real thing, but for things like paper napkins, canned vegetables, milk and peanut butter, I have found little difference.
I think the is the brand our local Giant Eagle food stores sell as their low cost generic. (NE OHIO)
Over the holidays, I bought their Great Value snickerdoodle cookie dough. IT WAS SIMPLY AWFUL!