Not the least bit complicated!
Well, the saving money part is great, but when quality suffers then my mouth may not like it... LOL...
My Mom has been a name brand shopper for 50 years and wouldn't consider "white label" food items so I bet her 20 bucks she couldn't tell the difference. The law of averages said she should have been right 50% of the time. She was wrong 100% (we took 5 generic items from Wally World (canned corn, canned green beans mac-n-cheese etc.) and fixed them with no seasoning same for her brand name stuff (green Giant Kraft etc.) put them on matching plates.
She was wrong every time!
She now is a convert and buys only "white Label" stuff from Wally World, Krogers, etc.) she cut her food bill by over 40%!
There are some things that can't be replaced, A-1 Steak sauce is one example.
We are frugal food shoppers, we buy half a beef and a whole pig each year and then we look for chicken on sale at the market. We always try white label stuff and if it tastes good we take it over stuff that is nothing more than colorful labels and glitzy ad campaigns!