I wonder if this was their choice, or the brand name manufacturers?
WalMart’s buying strategy is famous for getting suppliers to be heavily dependent on them for orders, and then begin dictating what their wholesale price will be on the next order. I am guessing maybe a few brand names decided they’d had enough and told them to stuff it, making this announcement largely window dressing. Vlasic Pickes is a famous example from a few years ago.
I have bought Great Value products and never had a problem with the quality. I wonder though if that will be the case after WalMart plays a few more rounds of telling them what their wholesale prices are going to be?
It takes two parties; a willing buyer and a willing seller.....each is under no obligation to sell or to buy.