This is hardly news as many supermarket chains both large and small have house label items for many products. Many of these are made in the same factory that makes the name brands and the label is the only difference. These house brands can be sold at a lower price, likely because there is no national advertising to pay for. Yes, there are some items for which there is no substitute for the real thing, but for things like paper napkins, canned vegetables, milk and peanut butter, I have found little difference.
This is hardly news as many supermarket chains both large and small have house label items for many products.
But, that's not what Walmart is doing and that's the reason I suspect it's going to end up a disaster for them, in the long run.
What Walmart is doing with certain selected name-brand products that compete with Walmart's own "house-brand" products -- is that they are completely discontinuing those name brand products.
There's the "disaster in the making" for Walmart, down the road.
And that's precisely what those other stores, that you are talking about are -- not -- doing... :-)
Do other chains pull off all other name brand items and replace it only with THEIR generic brand though. That is what the writer is saying and that is what Walmart is now doing. No one would argue about generic store brands but no grocery store will stay in business long selling only store brand generic items. This is where Walmart is headed. I was in a hurry last month and shopped at Walmart for food. Many things were gone and replaced with Great Value. I finally gave up and later went to Ingles. That stunt reminded me of just why I stopped buying my groceries there to start with.