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Will.i.am Pushes Creepiness Factor Past 11 for Obama
Advertising Age ^ | 2008.03.10 | Ken Wheaton

Posted on 03/13/2008 7:27:57 PM PDT by B-Chan

Will.i.am Pushes Creepiness Factor Past 11 for Obama

Effort Borders on Fascist Chic

Perhaps it shouldn't come as a surprise that the guy who brought you lyrics that equate the CIA with the KKK and seem to yearn for those always mystical golden days ("whatever happened to humanity") is no student of history and would thus make a video that sounds creepily reminiscent of a -- well, hell, I hate to say it -- a Hitler rally. It's one thing for a stadium full of drunk people to shout out the name of a rock band. I'll even give a pass to people who've worked hard in a campaign getting riled up during a victory speech. But it's another thing entirely to use a politician's name, being chanted over and over again, as the backdrop for a slick and empty-headed production. If you thought the first Will.i.am video for Obama was creepy, get a load of this one.

I'm in no way suggesting that Barack Obama has any similarities at all with Hitler or Stalin. His politics don't match. He's too smart a campaigner for that. Besides, the Barack Obama campaign has no official contact with the people making these videos. None. Zilch. Nada. (Right?) Though the campaign did tap Shepard "Obey" Fairey for posters. And Fairey's work makes an appearance in the video. Ahem: "The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration. ... "

Fairey knows exactly what he's doing; he's a student of the form. And if his enthusiasm for Barack Obama gets the better of him, if it has him sort of blurring the lines between the intended message of his art (compare and contrast) and some of the inspirations, then so be it.

And let me be extra clear. For targeting the youth vote, for getting an edge in the Democratic Primary, these efforts are brilliant, bordering on genius. The first video is still piling up the views. This video -- which also seems to be tweaked to target Black and Hispanic voters -- will do the same. The posters are amazing. Hell, I'd hang one up in my house! But if I'm a savvy Republican campaigner, I'm going to make an issue of these. You can bet your butt that if John McCain -- who's old, cranky and has a military background -- started putting up these posters, there'd be a huge outcry. (But you can also bet there's someone on the McCain side saying, "Man, I wish we could get away with that!")

It also brings into question Obama's over-ardent supporters and what appears to be historical or political ignorance (I know such ignorance is a fine American tradition). I don't expect pop stars and starlets to know much about anything other than singing or acting. And I can forgive them for making fools of themselves in their glossy-magazine interviews. But to have Jessica Alba -- who undoubtedly has her one-millionth men's magazine feature suggesting this is the year she'll quit taking crappy roles and turn into a real actress (but until then, here are some half-naked shots) -- say anything to anyone about politics is a bit much. To have her saying anything about politics while a maddened crowd shouts "Obama, Obama, Obama" in the background is entirely too much.

What really gets my goat (and, really, I'm down to my last goat, so please stop), is that Will.i.am seems to be slightly ignorant of pop history as well. I'm not the first to make this comparison, but didn't he see Living Colour's video for "Cult of Personality"? (Thanks, Sony, for not allowing us to embed that one.)

But maybe it's just this sort of chanty, fascist-appearing (and sounding) messaging is hot right now. After all, Under Armour's Super Bowl spot -- from the chanting, to the whiff of genetic superiority, to the red and black colors -- looked like little more than something from the History Channel's 1932 reel with a multicultural cast thrown in.


TOPICS: Culture/Society; Government; News/Current Events; Politics/Elections
KEYWORDS: 2008; ads; audacityofdope; elections; nobama; obama; obamamessiah; president; propaganda
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1 posted on 03/13/2008 7:27:59 PM PDT by B-Chan
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To: B-Chan
Oh my GOD! That was stunningly freaky!! Both hilarious and chilling, if ever you've seen those two things together at the same time.... I was laughing and shaking my head.

Even his most ardent supporters can only say three things: I want a cleaner environment, I want the war to end, and I WANT OTHER COUNTRIES TO LIKE US!! Is that amazing?? They just want flowers and nods of approval from dictators and theocracies around the world. "I just want people to like me, really like me!" It's like they think they're voting for Prom King.

Okay, well... time to raise the voting age.

2 posted on 03/13/2008 7:42:26 PM PDT by A_perfect_lady
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To: B-Chan

Ken Wheaton, you should get some help for that. It looked like just another corny political video to a normal man. And Obama is pretty much like Clinton and McCain—not much difference of opinions on the issues between them.


3 posted on 03/13/2008 7:46:48 PM PDT by familyop (cbt. engr. (cbt.)--has-been)
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To: B-Chan
Actually, it reminds me of the satire Bob Roberts, that movie by Tim Robbins about 20 years ago.... except of course, the cult of personality centered around an ominous conservative.

As for it being just another corny political ad, well, corny yes... typical, no. That was indeed creepy. Especially the hypnotic, obsessed chanting. O-ba-ma! O-ba-ma!

4 posted on 03/13/2008 7:53:14 PM PDT by A_perfect_lady
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To: B-Chan

Yeah, right, I wanna see the half naked Jessica Alba photos.


5 posted on 03/13/2008 7:54:17 PM PDT by Joiseydude
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To: Joiseydude

She has a charming smile.


6 posted on 03/13/2008 7:55:36 PM PDT by B-Chan (Catholic. Monarchist. Texan. Any questions?)
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To: A_perfect_lady

The Obamanation reminds of angst ridden kids who want to sit at the table with the popular kids and who obsequiously seek their approval. Fawning, vacuous, and mewling sycophants.


7 posted on 03/13/2008 8:03:24 PM PDT by Army Air Corps (Four fried chickens and a coke)
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To: B-Chan

Ken Wheaton can kiss my ass. If Theo Huxtable wants me to vote for Obama, I will vote for Obama. I reserve the right to change my mind if Cockroach tells me to vote for Hillary or McCain.


8 posted on 03/13/2008 8:04:38 PM PDT by GraniteStateConservative (...He had committed no crime against America so I did not bring him here...-- Worst.President.Ever.)
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To: Joiseydude
Vote for Obama, Joiseydude. I'll make it worth your while!

jessica alba

9 posted on 03/13/2008 8:07:53 PM PDT by GraniteStateConservative (...He had committed no crime against America so I did not bring him here...-- Worst.President.Ever.)
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To: GraniteStateConservative

She’s a beauty. Somebody Hannitize her, fast!

Okay, I’ll do it if none of you volunteer. Somebody has to do the hard work around here. Oh, the horror of it.

Now, where is my pacemaker and my voltage control?


10 posted on 03/13/2008 8:13:13 PM PDT by MadMax, the Grinning Reaper
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To: B-Chan
The Obey Posters are weird too:

They are kind of creepy propaganda photos reminiscent of the 1930's. And I want to know what the star logo with the eagle in it stands for.

11 posted on 03/13/2008 8:15:52 PM PDT by keepitreal
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To: B-Chan

I think its great all these “gifted” entertainers are out there fighting for Obama. I want Obama out there on the news as much as possible. The more he speaks, the more its evident that this guy is so absolutely wrong for President or any other public office. See my tagline.

For grins, I transcribed his latest speech. Hope you enjoy. ;->
http://tinyurl.com/2f2aec


12 posted on 03/13/2008 8:23:12 PM PDT by Kandy Atz ("Let him rave on that men may know him mad.")
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To: B-Chan

“B Hussein Obama is the way, and the truth, and the life. No one comes to the Father except through Hussein.”
—Obama Chapter 14 verse 6
We are saved!


13 posted on 03/13/2008 8:28:48 PM PDT by BufordP (Had Mexicans flown planes into the World Trade Center, Jorge Bush would have surrendered.)
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To: keepitreal
Note the similarity between the "Vote" poster and this Soviet propaganda poster:


14 posted on 03/13/2008 8:29:22 PM PDT by keepitreal
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To: keepitreal

I must shamefacedly admit that I like the Fairey posters.


15 posted on 03/13/2008 8:42:08 PM PDT by B-Chan (Catholic. Monarchist. Texan. Any questions?)
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To: keepitreal

The messages behind many Soviet propaganda posters were, of course, abhorrent. That being said, such posters possess undeniable merit, not only as craft objects (many early 20th Centrury posters were silkscreened by hand), but as items of historical interest — and, in some cases, as works of art.

Wagner was, by all accounts, an anti-semite, a pagan, and an egomaniac — an all-around awful person. His music, however, is beautiful — fraught with meaning, imbued with cultural significance, and undeniably art. The same is true of the Fairey Obama posters.

Most American political graphics are amateurish, insipid, and just plain bad. It is refreshing to see something besides the usual stars, swooshes, check marks, and candidate mug shots that typify election propaganda in America, even if it is for a socialist candidate.


16 posted on 03/13/2008 8:50:47 PM PDT by B-Chan (Catholic. Monarchist. Texan. Any questions?)
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To: keepitreal
I think it's actually a face. It looks like Obey's old Andre the Giant graphic.


17 posted on 03/13/2008 8:53:29 PM PDT by AndrewB
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To: AndrewB

That’s exactly what it is. The same artist is behind the OBEY stickers and the new Obama posters.


18 posted on 03/13/2008 8:55:34 PM PDT by B-Chan (Catholic. Monarchist. Texan. Any questions?)
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To: A_perfect_lady
It's like they think they're voting for Prom King.

They are voting for Prom King. Sleep well....

19 posted on 03/13/2008 9:06:08 PM PDT by r9etb
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To: B-Chan

I agree. I loathe socialism, but the Obey posters and even the Soviet posters look great.


20 posted on 03/13/2008 9:10:46 PM PDT by Yardstick
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