How does that work?
Fleet sales dilute the brand, and flood the market with low-price cars.
How does that work?
People drive the cars but can return them. ; )
Rental cars are thought of as cheapo stuff. And the car rental companies tend to order the cheaper versions of cars and those cars become the impression that renters get of the brand.
Rental car agencies buy in quantity at discounts. Then after a year, they dump all these cars on the market. If people like Ford, they will be tempted to buy the almost new rental car instead of a new Ford. Of course the almost new rental car has been driven into the ground and the buyer become unhappy with the Ford brand name.
The fleet returns compete directly with their new vehicle sales.
“How does that work?”
It hurts the future “resale” price of the cars as the used car market will eventually become flooded with “rode hard” used cars. That drives the future resale price of a new car today down, which drives the lease price up, which drives customers away. In addition, that resale value makes a difference in customer satisfaction ratings.....
The other posters are also correct on their points regarding your question.
While fleet sales are not profit centers, Ford loved to proclaim the Taurus as the best selling car in America when it had to include fleet sales to claim #1 status.
You drive one of them for a few days you never ever want to buy one.
If you only do the short test drive you might actually buy one and then regret it.
Drive some other makes at the rental counter and you want to buy them.
Fancy way of Ford saying Fords suck.