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To: Minn
Ford has been trying to cut back on rental sales, which can hurt brand image and profits.

How does that work?

People drive the cars but can return them. ; )

14 posted on 10/02/2007 10:07:13 AM PDT by Caipirabob (Communists... Socialists... Democrats...Traitors... Who can tell the difference?)
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To: Caipirabob

Fleet sales are sold on a much much lower margin (hurting profits) and then the car model gets the image of being a “rental” model which hurts sales to end buyers... not to mention creates a glut of used versions of the vehicle on the market driving down resale values.


75 posted on 10/02/2007 10:54:16 AM PDT by HamiltonJay
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