Posted on 04/25/2007 9:55:35 PM PDT by Unmarked Package
WASHINGTON (CNN) -- Former Massachusetts Gov. Mitt Romney began his national presidential television ad campaign Wednesday, the same day fellow Republican candidate Sen. John McCain officially launched his White House bid.
Two Romney ads, which previously have run in several local markets in Iowa, New Hampshire and other key primary states, began running Wednesday morning on national cable networks including CNN and Fox News. The campaign says the ad buy will last several months, though different spots are likely to be rotated in during that time.
"The fact that he's on national cable on the day that one of his chief rivals is relaunching his campaign I don't think is any coincidence," says Evan Tracey, CEO of TNS Media Intelligence/Campaign Media Analysis Group (CMAG), CNN's consultant on television ad spending. "In between that coverage of McCain's announcement tonight will be Romney commericals."
Though Romney is the first 2008 presidential candidate to air television ads on a national level, CMAG records show that he is not the first presidential candidate to go up this early with a national television ad campaign. Publisher and former GOP candidate Steve Forbes ran ads on national cable slightly earlier than this point in 1999.
Tracey said that the timing of this ad buy reflects the historically fast pace at which this campaign is unfolding and the growing significance of February 5, 2008, when up to 25 states might hold presidential primaries and caucuses.
"Clearly, this is a move to extend the Romney brand beyond just Iowa and New Hampshire," said Tracey. "It's reaching the February 5th states, but it's also reaching a national audience. It shows you that February 5th is not being taken for granted by even the top-tier candidates."
(Excerpt) Read more at cnn.com ...
Unplugged • The first ad in this new buy features Romney and his wife, Ann, and describes the former governor as "business legend, rescued the Olympics, the Republican governor who turned around the Democratic state."These ads first aired in local TV markets in Iowa, New Hampshire, South Carolina, Michigan and Florida.I Like Vetoes • The second ad features a clip from Romney's speech to the Conservative Political Action Conference in March where he declared "I like vetoes" and vowed to block unnecessary spending in Washington.
I still think Romney is the best man for the job. I believe he will institute true reforms that the people have only been given lip service to in the past .
Nice job — they look good. I’ve never seen his wife before — she’s gorgeous!
While it's not an ad, I think this video (This is the story) is also very effective for him. I love videos that use nice scenery and patriotic scenes.
Another appealing thing about the videos is that he refers to our enemies as "jihadists" and not "terrorists." While I'd like to hear "Muslim jihadists," using just "jihadists" sends the right message. Our enemies are not just any terrorists but are followers of a particular religious and political ideology.
I still prefer Mr. Hunter because he's been a consistent conservative throughout his political life. I'd likely support Jim Gilmore for the same reason. However, if I can be certain that his actions as president would match his words as a candidate, I'd be very happy to have Mr. Romney as president.
Bill
In the larger context, think about the liberal MSM. Getting the conservative message out even in commercial form is something that should be applauded. While I am rooting for Mitt It is definitely not a waste of money in reminding our country the values they are apt to forget in the mountain of liberal lies.
Ann Romney would be a wonderful First Lady; lovely in both character and countenance.
Besides Fox, Romney's ad [I like Vetoes] also will run on CNBC, MSNBC and CNN. The total cost of airing the ads is expected to be about $2 million and they will run for more than a month.
I think this is one of the strong underlying reasons I like Romney. He will actually get things accompolished that might be good for the country.
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