Posted on 01/18/2007 5:58:25 AM PST by Risha
Brady thrills, Manning shills: Colts star cashes in, but Pats QB/QT scores when it counts
By Jesse Noyes
Boston Herald Business Reporter
Thursday, January 18, 2007 - Updated: 06:22 AM EST
Tom Brady has three Super Bowl rings. Peyton Manning has none.
So why is it nearly impossible to watch 10 minutes of a televised NFL game - or television for that matter - without seeing Manning’s mug (with or without a fake mustache)? The All-Pro quarterback of the Indianapolis Colts is featured in ads for Sprint, DirecTV, MasterCard, Gatorade, ESPN and other major brands.
Meanwhile, two-time Super Bowl MVP Tom Brady [stats], who dates actresses and supermodels, makes the occasional commercial appearance but sits mostly on the advertising sidelines.
Sports marketing and media executives rank Manning as the most marketable player in the NFL, according to Sports Business Daily. And he doesn’t miss a lot of opportunities to cash in. Many fans outside of Indianapolis gripe that the quarterback is overexposed.
Brady scores right behind Manning in the marketability survey. But the Patriots [team stats] quarterback takes a different approach, which experts say reflects his personality along with that of his team.
“Brady is without question as marketable as Peyton, if not more,” said Peter Stern, president of Strategic, a New York sports and entertainment marketing agency. “He has the rings and he’s played on the stage on the biggest day of the year.”
But Brady likely turns down numerous endorsement deals in part because he doesn’t want to stray far from the Pats’ team ethic, sports marketing experts say. When Brady appeared in ads for Visa and Sirius Satellite Radio, he was joined by his offensive line and wide receivers.
When he does fly solo it’s seldom in uniform, and more often in model poses that end up in style magazines, like his print ad for upscale watch maker Movado.
Brady is very protective of his image. He’s sued Yahoo! [YHOO] and General Motors over what he claimed was unauthorized use of his likeness in ads.
Brady may also decline a number of endorsement opportunities to keep from diluting his image. By maintaining a certain aloofness, celebrities can often demand a bigger price tag when they do lend their image to an advertiser.
Unlike Brady, Manning arrived in the NFL with a big name already in place. His father, Archie, was a famous quarterback, and Peyton was a first overall draft pick out of college. “He had name recognition from birth,” said Marc Ganis, president of Chicago-based consultancy Sportscorp Ltd. “He’s always had more name recognition . . . and advertisers always liked that.”
Manning also is funny and a good actor by football player standards.
In his commercials for MasterCard the quarterback shows a good sense of comedic timing. Manning appeared in a TV ad for Sprint where he sports a fake mustache and talks up his own performance on the field.
Manning’s appeal is more “humble-folksy,” Stern said, while Brady’s is more centered around his movie-star good looks.
Translation--Tom Brady is gonna have some modeling work to do come Monday.
The curse will be broken around 10 PM EST Sunday. Sorry, Pats fans--your hatred of Manning will come up another notch when he punks you.
All Dodge commercials are overdone. They've had this habit for years of buying tons of ad time during various sports and then only putting out only 1 or 2 commercials. It's one of the reasons I won't buy a Dodge, I figure anybody that's that stupid in handling their advertising probably doesn't do the core of the business well either.
I'm rooting for the Colts because of what the Patriot players did on the Chargers home field last week after the game. They don't have any class at all. And their coach is a piece of trash of a person.
But I hope to be celebrating and making Miami plane reservations when the Colts/Patriots game starts.
Go Manning. The Patriots must have forgotten they have won a few Super Bowls because last week at San Diego they acted like they've never won a game before.
Lost all respect I had for their organization and I respected it a lot before except for their scum of the earth coach.
Remember the days when men played the game and handed the ball to the refs and celebrated with their teammats?
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Yeah, chicks with d***s...
I admit that it's not a large percentage, but I can say with some confidence that the number of people living within a .5 mile radius of my home (about 1500-2000 people) who are entangled in the criminal justice system is zero or close to it.
So yes they receive plenty of press but the crime will always precede the publicity. No crime, no publicity.
I predict both games to be close and good games. Bears vs. Colts in the Super Bowl.
Bellichek goes off to sleep with 20 women in a night.
Brady finds another Hollywood Ho to date.
I'm rooting for Manning and the Colts.
That means the Pats will probably win.
I'm also rooting for the Bears, unfortunately that probbaly means a Saints/Pats Superbowl...
Did you happen to see McNabb in the game down in Tampa before he got hurt? It was about 108 degrees on the field and he was blowin' chunks - the announcer said "there's some of that chunky soup" as he barfed on the field. It was one of the funniest lines all season.
According to the brainless probably racist picked last in gym class type that portray Pro athletes as thugs cities are overrun by pro athletes beating and killing and raping all day and everyone in a city with at least one team shouldn't leave their houses.
Actually when they're not playing with a few exceptions Chicago's pro athletes if you see them out in public they are most likely raising money for charity or signing an autograph.
Just saw a bunch of Cubs people at a restaurant before going to a local appearance as they head into their fan convention.
I doubt that highly. Too bad you don't live in AZ, we've got an interesting website where you can look up people's court history, it's very illuminating. Lots of people have lots of minor issues with the law, most of them you'll never find out about unless the person or situation is "press worthy", which of course includes all millionaire athletes. Most of these guys are getting hit for traffic related situations, mostly minor.
As for "no crime, no publicity" I recommend you do an FR search on "Duke LAX".
GO COLTS
Manning is a better QB and Brady has been on more complete teams.
I think Brady is better looking personally. But I don't throw up when looking at Peyton either.
Heck Peyton is not even the greatest player in history to prounounce the name that way as either a first or last name.
"Little known fact for you Patriot fans...Manning gives the money he makes from these "overexposed" commercials to charities."
Is the charity for therapy for all us Patriots Fans sick of seeing these commercials?
My son had a coach in high school who tolerated very little of the celebrating. He said when you make it to the end zone, act like you've been there before. And act like you are coming back again......SOON. Just hand the ball to the ref.
Never beat Florida, will never beat the Pats!!
In other words a big game chump!!!
I spent some time in Indy because Jim Harbaugh is a good friend when he was with the Colts.
Talked to Jim last night. He is going to have a tough time if the Bears and Colts play in the super bowl.
I personally hope and predict he has a tough time.
Bears 24 Saints 21. Colts 31 Patriots 27. Bears 34 Colts 31.
I am going to email Jim Robinson once my idea is more concrete but I thought we could have fun with the fans of the 2 teams in the super bowl each making competing pledges with the fans of the losing team instead of giving money to each other donates to the FReepathon or the official charity of the winning team or a split.
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