Posted on 01/18/2007 5:58:25 AM PST by Risha
Brady thrills, Manning shills: Colts star cashes in, but Pats QB/QT scores when it counts
By Jesse Noyes
Boston Herald Business Reporter
Thursday, January 18, 2007 - Updated: 06:22 AM EST
Tom Brady has three Super Bowl rings. Peyton Manning has none.
So why is it nearly impossible to watch 10 minutes of a televised NFL game - or television for that matter - without seeing Manning’s mug (with or without a fake mustache)? The All-Pro quarterback of the Indianapolis Colts is featured in ads for Sprint, DirecTV, MasterCard, Gatorade, ESPN and other major brands.
Meanwhile, two-time Super Bowl MVP Tom Brady [stats], who dates actresses and supermodels, makes the occasional commercial appearance but sits mostly on the advertising sidelines.
Sports marketing and media executives rank Manning as the most marketable player in the NFL, according to Sports Business Daily. And he doesn’t miss a lot of opportunities to cash in. Many fans outside of Indianapolis gripe that the quarterback is overexposed.
Brady scores right behind Manning in the marketability survey. But the Patriots [team stats] quarterback takes a different approach, which experts say reflects his personality along with that of his team.
“Brady is without question as marketable as Peyton, if not more,” said Peter Stern, president of Strategic, a New York sports and entertainment marketing agency. “He has the rings and he’s played on the stage on the biggest day of the year.”
But Brady likely turns down numerous endorsement deals in part because he doesn’t want to stray far from the Pats’ team ethic, sports marketing experts say. When Brady appeared in ads for Visa and Sirius Satellite Radio, he was joined by his offensive line and wide receivers.
When he does fly solo it’s seldom in uniform, and more often in model poses that end up in style magazines, like his print ad for upscale watch maker Movado.
Brady is very protective of his image. He’s sued Yahoo! [YHOO] and General Motors over what he claimed was unauthorized use of his likeness in ads.
Brady may also decline a number of endorsement opportunities to keep from diluting his image. By maintaining a certain aloofness, celebrities can often demand a bigger price tag when they do lend their image to an advertiser.
Unlike Brady, Manning arrived in the NFL with a big name already in place. His father, Archie, was a famous quarterback, and Peyton was a first overall draft pick out of college. “He had name recognition from birth,” said Marc Ganis, president of Chicago-based consultancy Sportscorp Ltd. “He’s always had more name recognition . . . and advertisers always liked that.”
Manning also is funny and a good actor by football player standards.
In his commercials for MasterCard the quarterback shows a good sense of comedic timing. Manning appeared in a TV ad for Sprint where he sports a fake mustache and talks up his own performance on the field.
Manning’s appeal is more “humble-folksy,” Stern said, while Brady’s is more centered around his movie-star good looks.
okay...whatever that means...
Do you have a source for this ? I'm not trying to bust b@lls, I would find that very impressive, and perhaps a bit more tolerant of his ads.
Here's hoping Peyton has a lot of extra time Monday to make ads for charity !!!! GO PATS !!
Please do not confuse the issue with facts.
Thanks.
The Colts are like the Democrats, a lot of style (think Obama, Edwards) but not enough substance. The Pats are like Republicans - getting the job done in workmanlike fashion without a lot of flash. Introduced as a team in the super bowl the first time; the simple grey hooded sweatshirt, only one pro-bowler, solid fundamental football like the play Troy Brown made....
Pats 31 Colts 20
BWaaaaahhahahahahahahahahahahaha. Classless coach ignored Manning's handshake offer and Brady runs off the field. Bwahahahahahahaha. Biggest choke of a lead in AFC playoff history. Buh Bye.
Not really a choke genius. The Colts played better and won. What can you do? I'm disappointed, but when you get 3 titles in 6 years, you shrug your shoulders and look towards next year. Kinda takes the sting off, you know?Congratulations to the Colts. It was a tooth and nail fight. Win some, lose some. Pats had a great season.
How did your team do this year? Oh yea, you're the Colts #1 superfan, right? Such a fan the first thing you do is post on FR. HAHAHAHA.
Enjoy your off season. and Gisele is justa beard for Brady so he can meet Doogie Hauser.
P.S. Belichick an a$$hole.
A real fan. You enjoy yours as well. Maybe by them you'll be out of your parent's basement.
Anyone else before I go to bed?
I'm guessing you're eating crow this morning.......
amen on that.
She is just whining up a storm.
They let her do more commercials so she would shut the heck up.
Ditto......
I saw that.
I watched the coach thing and saw Manning, as they passed and the handshake seemed to be rebuffed, swivel and pat grumpy Pat's coach on his belly...then I watched as Manning walked around trying to find Brady...kinda sad.
But still, Manning had the grace in his interview to say that many Pats players wished them luck in Miami.
Oh well.....there were a lot of classless losers out their on our field last night. Really surprised me...the Colts fans were so courteous-as viewed from the TV screen.
Not really. It is tough to win the AFC championship and then the Super Bowl. The Pats have done it three times in the past five years. Indy has taked the first step but it means nothing unless they win it all in two weeks. The Pats lost in '85 and '96.
It was a pretty evenly matched game. Like two heavyweight boxers slugging it out. In the end the Pats D could not stop Indy. We covered Wayne and Harrison well, but Dungy adjusted and started using the TEs. Colvin and Hawkins went down with injuries and their replacements did not rise to the occasion. Manning executed very well in the second half...
Reap what you sow.
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