Posted on 01/18/2007 5:58:25 AM PST by Risha
Brady thrills, Manning shills: Colts star cashes in, but Pats QB/QT scores when it counts
By Jesse Noyes
Boston Herald Business Reporter
Thursday, January 18, 2007 - Updated: 06:22 AM EST
Tom Brady has three Super Bowl rings. Peyton Manning has none.
So why is it nearly impossible to watch 10 minutes of a televised NFL game - or television for that matter - without seeing Manning’s mug (with or without a fake mustache)? The All-Pro quarterback of the Indianapolis Colts is featured in ads for Sprint, DirecTV, MasterCard, Gatorade, ESPN and other major brands.
Meanwhile, two-time Super Bowl MVP Tom Brady [stats], who dates actresses and supermodels, makes the occasional commercial appearance but sits mostly on the advertising sidelines.
Sports marketing and media executives rank Manning as the most marketable player in the NFL, according to Sports Business Daily. And he doesn’t miss a lot of opportunities to cash in. Many fans outside of Indianapolis gripe that the quarterback is overexposed.
Brady scores right behind Manning in the marketability survey. But the Patriots [team stats] quarterback takes a different approach, which experts say reflects his personality along with that of his team.
“Brady is without question as marketable as Peyton, if not more,” said Peter Stern, president of Strategic, a New York sports and entertainment marketing agency. “He has the rings and he’s played on the stage on the biggest day of the year.”
But Brady likely turns down numerous endorsement deals in part because he doesn’t want to stray far from the Pats’ team ethic, sports marketing experts say. When Brady appeared in ads for Visa and Sirius Satellite Radio, he was joined by his offensive line and wide receivers.
When he does fly solo it’s seldom in uniform, and more often in model poses that end up in style magazines, like his print ad for upscale watch maker Movado.
Brady is very protective of his image. He’s sued Yahoo! [YHOO] and General Motors over what he claimed was unauthorized use of his likeness in ads.
Brady may also decline a number of endorsement opportunities to keep from diluting his image. By maintaining a certain aloofness, celebrities can often demand a bigger price tag when they do lend their image to an advertiser.
Unlike Brady, Manning arrived in the NFL with a big name already in place. His father, Archie, was a famous quarterback, and Peyton was a first overall draft pick out of college. “He had name recognition from birth,” said Marc Ganis, president of Chicago-based consultancy Sportscorp Ltd. “He’s always had more name recognition . . . and advertisers always liked that.”
Manning also is funny and a good actor by football player standards.
In his commercials for MasterCard the quarterback shows a good sense of comedic timing. Manning appeared in a TV ad for Sprint where he sports a fake mustache and talks up his own performance on the field.
Manning’s appeal is more “humble-folksy,” Stern said, while Brady’s is more centered around his movie-star good looks.
In this case you are dead wrong.
I am NOT a Pats fan in any way, shape or form. However, I believe that the Pat's success the last several years is especially impressive, because done in this era of NFL "parity" and rapid player transition.
Is that also what has happened to the Pats the last few years in Foxboro? The last couple times the Colts have played them, it really hasn't been all that competitive...Only a couple of missed field goals kept the game this year from being a blow out.
I'm not saying the Colts will win on Sunday, but if they do, I wonder if you'll still say the better team won?
"That blown kick in SB XXV is what gave the Giants the victory. The Panthers' muffed punt is what gave the Pats the victory in that other SB. Andy Reid simply threw that SB away with that utterly ridiculous clock management. And Belichik certainly didn't outcoach (interms of tactics or strategy) San Diego. The Chargers simply slit their own throats through their own collective stupidity."
Yeah, yeah, yeah, its a miracle this guy's ever won a game. He should be coaching some Pop Warner team somewhere. Pure luck is what it is! The results speak for themselves. Do yourself a favor, go out and buy, "The Making of a Coach" you may learn something.
"Is that also what has happened to the Pats the last few years in Foxboro? The last couple times the Colts have played them, it really hasn't been all that competitive...Only a couple of missed field goals kept the game this year from being a blow out."
I think Pats Fans would be the first to tell you we got out butts kicked the last two times. That's the difference between us and all these whiners.
That won't be necessary; I don't like to gloat when my team wins. I'm just curious if the same rules apply to both the teams.
The Patriots certainly seem to be a different team in the playoffs than they are in the regular season, so I'm sure that Sunday's game will be competitive.
Please ping me.
I will sadly eat crow on this thread :)
Belichik is the best coach of this particular era and is on a trajectory for the Hall of Fame. But his kind of success in contingent on a variety of factors. He has a terrific owner in Kraft and a HoF QB in Brady. Much the same way that Noll had Rooney plus Bradshaw while Walsh had DeBartalo and Montana.
The Patriots are a ghreat team. Are the Patriots as great as the SB teams of the past (Niners, Steelers, Cowboys)...? No way.
BTW, I've already read Bill Walsh's book, Ronnie Lott's book, Montana's book and Jack Tatum's book. But HANDS DOWN the best football book ever written (from a literary standpoint) by someone involved with sport itself is Conrad Dobler's They Call Me Dirty.
Conrad Dobler was pure intensity plain and simple.
Yeah, I did. What I was referring to was the topic being posted on FR.
I guess you didn't comprehend that.
SZ
Funny how all the hype and picking on each other is a waste. All that is going to matter is who wins Sunday. It really doesn't matter who is an ass, a whiner, or who donates to charity. Just watch and reflect.
Brady is a member of a team-someone different steps up every week it seems-Brady,Troy Brown,Richard Seymour,Tedi Bruschi,and Rodney Harrison are perennials,setting the professional tone for the other players and Belicheck seems to keep a lid on egos.Most other teams in the league are collections of individuals who play together but seem to be out for themselves-and it shows in results.
There's a good book coming out about the development of young athletes called "The Kids Got an Arm" which portrays some top talent in baseball, football and basketball.
I personally hope to be drunk on champagne during the Colts/Pats game after a wild party at the spaceship aka Soldier Field.
"The Patriots certainly seem to be a different team in the playoffs than they are in the regular season"
Judging by history, the Colts are different as well. They just go in the opposite direction. The regular season means little once the playoffs start. You are playing better teams and the loser is done for the year. Some teams and players rise to the challenge, others don't...
I'm so sick of seeing manning everywhere... I change the channel whenever I see his mug.
FOR THE PATRIOT FANS:
Listen, my children and you shall hear
Of the day the Patriots got beaten up here.
They came to the Dome for the AFC crown
But the Colts stingy defense shut em all down.
They speak hushed words in Baltimore, son,
When the Ravens just couldn't get the job done.
Nary a touchdown that Saturday
But Adam (names Money) well, he came to play.
He kicked east, he kicked west.
Yes, the Colts are the best.
And that Big Blue Defense that's been so maligned,
In Baltimore M-D, our guys looked just fine.
Patriots have won the Super Bowl thrice
But Tom Brady looks tired, why he's cold as ice.
They struggled at Qualcomm, just barely came through,
So the Dome spells doom for the Patriot crew.
On Peyton and Marvin, Colts on a roll
One more win and say Super Bowl!
So wear blue this Friday, and send up the cheer!
It's on to Miami; this is the Colts' year!
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