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This Is Your Brain on Chocolate
NYT ^ | Aug. 23, 2005 | DONALD G. McNEIL Jr.

Posted on 08/23/2005 7:52:27 PM PDT by FairOpinion

The subjects were taught to make facial motions that closed off their palate and kept the experiment from being clouded by any sense of taste.

Four odors were pumped in: butanol, farnesol (both described as "pleasantly musky"), lavender and chocolate.

Only chocolate activated two different regions. Smelled from up front, it lighted up pleasure-anticipation neurons; from the back, it lighted up food-reward neurons.

The scientists are unsure why only chocolate had that effect.

(Excerpt) Read more at nytimes.com ...


TOPICS: Culture/Society; Extended News
KEYWORDS: brain; chocolate; health; medicine
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1 posted on 08/23/2005 7:52:29 PM PDT by FairOpinion
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To: FairOpinion

2 posted on 08/23/2005 7:53:43 PM PDT by FairOpinion
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To: neverdem

Have some chocolate. :)

Thanks for bringing the article to my attention.


3 posted on 08/23/2005 7:55:40 PM PDT by FairOpinion
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To: FairOpinion

Chocolate, my three basic food group.


4 posted on 08/23/2005 7:56:50 PM PDT by ladyinred (Leftist=Anti American!)
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To: ladyinred
Would this help keep consumption to a minimum???
5 posted on 08/23/2005 7:58:44 PM PDT by Hand em their arse
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To: FairOpinion
The scientists are unsure why only chocolate had that effect.

Hmmm, pleasure-anticipation and food-reward neurons fire only with chocolate.

I wonder if could be that it's the only item tested that's a FOOD that people find PLEASURABLE.

6 posted on 08/23/2005 7:59:37 PM PDT by Bob
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To: Allosaurs_r_us; Abram; AlexandriaDuke; Annie03; Baby Bear; bassmaner; Bernard; BJClinton; ...
Libertarian ping.To be added or removed from my ping list freepmail me or post a message here

look for it to be moved on to the controlled substance list since it lights up pleasure centers in the brain

7 posted on 08/23/2005 8:01:30 PM PDT by freepatriot32 (Deep within every dilemma is a solution that involves explosives)
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To: Hand em their arse

daaaaaaaaaaang talk about bootylicious lol :-)


8 posted on 08/23/2005 8:03:08 PM PDT by freepatriot32 (Deep within every dilemma is a solution that involves explosives)
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To: Hand em their arse

Well, if they put this picture on each chocolate wrapping, it probably would reduce comsumption significantly.


9 posted on 08/23/2005 8:04:51 PM PDT by FairOpinion
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To: Hand em their arse

I can't believe that nobody's said it.

"Does this thong make my butt look big?"


10 posted on 08/23/2005 8:12:37 PM PDT by Riley (STOP CASTING POROSITY!!)
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To: Hand em their arse

Uh-uh. Just would give me a shelf to put more chocolate on. :-)


11 posted on 08/23/2005 8:15:00 PM PDT by CO Gal (Liberals, like puppies, are cute to look at, but shouldn't vote...)
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To: potlatch

The fat-free chocolate I got for Valentine's Day sure didn't light up anything, and hubby's still in the doghouse.


12 posted on 08/23/2005 8:32:53 PM PDT by ntnychik
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To: ntnychik

But, sugar free chocklate's are wonderful.


13 posted on 08/23/2005 8:40:25 PM PDT by Coldwater Creek ("Over there, Over there, we will be there until it is Over there.")
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To: Riley

OMG - I spewed chocolate all over my monitor!


14 posted on 08/23/2005 8:41:25 PM PDT by WIladyconservative (Set up a monthly donation to FR - why? because it's The Right Thing to Do!)
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To: ntnychik

Hey, he gave you a Valentine! Disregard the 'thought that counts'!!


15 posted on 08/23/2005 8:44:15 PM PDT by potlatch (Does a clean house indicate that there is a broken computer in it?)
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To: Hand em their arse

Argh! My eyes, my eyes.


16 posted on 08/23/2005 9:04:38 PM PDT by metmom (Welfare was never meant to be a career choice.)
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To: Hand em their arse
Would this help keep consumption to a minimum???

For some, perhaps for most. For the others it's probably quite stimulating.

BTW, please tell me that image has been distorted, by the camera or computer. Please!

17 posted on 08/23/2005 9:26:35 PM PDT by El Gato
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To: El Gato

BTW, please tell me that image has been distorted, by the camera or computer. Please!


LOL I was wondering the same thing but didn't want to be the one to ask. If it hasn't been, I have never seen anything quite like it.


18 posted on 08/23/2005 9:32:12 PM PDT by wonderbat
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To: Hand em their arse

oooooooooooweeeee!
Lookit all dat chot'lit!

19 posted on 08/23/2005 9:38:43 PM PDT by uglybiker (Did ya hear the one about the cannibal who passed his best friend in the forest?)
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To: FairOpinion

y e s !


20 posted on 08/23/2005 10:13:45 PM PDT by Liberty Valance (Why? Ask Jamie Gorelick)
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