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Taco Bell Sauce Packets Become New Hot Spot for (Left wing messages)
Taco Bell Press release ^ | 5/19/04 | Unknown

Posted on 05/21/2004 5:50:14 AM PDT by Blood of Tyrants

Irvine, CA--(HISPANIC PR WIRE - BUSINESS WIRE)--May 19, 2004--Taco Bell(R) is giving customers a taste of fame by publishing their "words of wisdom" on the nearly 5 billion sauce packets distributed to restaurants each year, in the company's Share Your Sauce Wisdom national contest launching today. Up to 12 customers will be selected to have their Taco Bell-inspired sayings on sauce packets in Taco Bell(R) restaurants nationwide and will receive a one-year supply of free food.

"We're putting our customers' words on the hottest place on the menu - our sauce packets," said Greg Creed, chief marketing officer, Taco Bell Corp. "This is a way for Taco Bell to recognize people who 'Think Outside the Bun' and help us deliver a bold dining experience everyday."

From May 19 to June 18, customers can enter the national contest by registering their "sauce wisdoms" at http://www.tacobell.com. Taco Bell defines a sauce wisdom as a humorous look at reality through the eyes of the Taco Bell brand. The message should be simple, left of center and provide insight on the little things in life - anything from going on a date to eating a meal -- and it should not exceed 70 characters. All sauce wisdoms will be judged according to humor, originality, length and suitability of use. For Official Rules and contest information, please visit http://www.tacobell.com.

There is no purchase necessary to enter. Open only to legal residents of the fifty (50) United States and the District of Columbia, age 18 or older at time of entry. Customers can enter as often as they wish; however, each wisdom must be different.

Earlier this year, Taco Bell enhanced its sauce packets with humorous phrases. The new packaging launched with 15 different sayings on "Mild," "Hot," and "Fire" packets.

The sauce packets are available at Taco Bell(R) restaurants for no extra cost.

Following are a few examples:

-- Live life one sauce packet at a time

-- Use your stomach, nacho mind

-- Single Fire sauce seeking friendship, maybe more

-- Polly want a taco?

-- My other taco is a Chalupa

Taco Bell Corp., based in Irvine, is a subsidiary of Yum! Brands Inc. and the nation's leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Border Bowls(R), nachos and other specialty items. Taco Bell(R) serves more than 35 million consumers each week in more than 6,500 restaurants in the United States. "Think Outside the Bun" and visit http://www.tacobell.com.

--30--ST/np*

CONTACT:
Taco Bell Corp., Irvine
Laurie Schalow or Sally George, 949-863-3915


TOPICS: Culture/Society; Front Page News; Miscellaneous; News/Current Events; Philosophy; Politics/Elections
KEYWORDS: commie; communist; leftie; lefties; leftwing; socialist; tacobell
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To: mewzilla

My right side saddle bag was insulated with a drain plug - to keep the beer cold. I would pick up a few extra burritos and keep them with the beer. When hungry I would stick a foil wrapped burrito between the jugs of the Harley.


61 posted on 05/21/2004 6:17:09 AM PDT by R. Scott (Humanity i love you because when you're hard up you pawn your Intelligence to buy a drink.)
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To: Blood of Tyrants
I guess the Mexican Telephone Company won't be getting my business anymore.

Their food is too greasy anyway.

62 posted on 05/21/2004 6:17:09 AM PDT by Arrowhead1952 (It is not Bush's fault... it is the media's fault!)
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To: mewzilla

You're crazy. Plus, even when you're talking about donations made by a CEO or a company-that's still not always a clear indicator of where they are politically. Ever heard of "covering your bets"?


63 posted on 05/21/2004 6:17:56 AM PDT by sam_whiskey (Peace through Strength)
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To: Blood of Tyrants

I suspect they just mean "quirky".

But, and I am just having fun and running with this, but if "the right" (and the centrists) get their panties in a bunch and start yapping this up as blatant political bias, then Taco Bell will get millions of dollars of free advertising.

Imagine a week of Rush, Ingraham, Hannity, Savage et al going on about TB and "left of center", imagine how many times the words Taco Bell would be spoken.

Then imagine the morning TV talk shows turning it around in an attack on those in the center and to the right of center for being foolish, mentioning Taco Bell even more.

Either way, good for TB.

I'm gonna enter the contest! No, I won't tell you what my left-of-center statement is unless I win!


64 posted on 05/21/2004 6:19:13 AM PDT by DBrow
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To: mewzilla

James (Jamie) Dimon will soon be CEO of JPMorganChase. I don't think he's actually assumed the title yet, but he will be replacing Bill Harrison post-merger.


65 posted on 05/21/2004 6:19:48 AM PDT by timpad (Peace without victory is procrastination)
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To: Blood of Tyrants

I got one the other day that said "Be gentle."


66 posted on 05/21/2004 6:19:58 AM PDT by mass55th
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To: sadimgnik

Australia! I thought so. "Left of center" has a political meaning in North America. To use a similar expression, we would say "out of left field".


67 posted on 05/21/2004 6:20:11 AM PDT by AmishDude
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To: sam_whiskey
You're crazy.

You might want to rephrase that, laddie :) Apologize, and we can have a civil discussion.

68 posted on 05/21/2004 6:20:28 AM PDT by mewzilla
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To: AmishDude

centre, center, spelling, schmelling :-)

Actually, I teach basic html code to my students and stress to them that it uses US spellings for words like center and color.

But every semester, I have at least one student who wonders why centre and colour don't work.

Sometimes I think college students are just plain stupid :-)

Sadim


69 posted on 05/21/2004 6:21:19 AM PDT by sadimgnik
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To: DBrow

If the Right (and I'm a Dem, BTW) get their panties in a bunch and boycott Taco Hell, well it won't look like such a smooth move after all, will it? In any case, after looking at Dimon's donations, I'm no longer inclined to eat at his restaurants. And I've never have known about this if Taco Hell hadn't started it.


70 posted on 05/21/2004 6:23:23 AM PDT by mewzilla
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To: theDentist

"How are these "Left Wing" messages?"

They're dumb.


71 posted on 05/21/2004 6:25:37 AM PDT by keats5
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To: Blood of Tyrants
 
        Viva Guevaratitos!

72 posted on 05/21/2004 6:26:10 AM PDT by wolficatZ (___><))))*>___)
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To: AmishDude

Australia! I thought so. "Left of center" has a political meaning in North America. To use a similar expression, we would say "out of left field".




Yup - and so would I. But as I said, I think the copy was probably written by someone who wasn't aware of the political meaning of the phrase ... and thought it meant 'quirky'.

The really worrying part, of course, is that for the campaign to progress beyong the copywriter, through the ad exec, to the client, and then eventually onto the web means that an awful lot of people didn't notice .. or if they did, assumed they had been wrong all these years.

Classic Emperor's New Clothes syndrome.

Sadim


73 posted on 05/21/2004 6:27:18 AM PDT by sadimgnik
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To: mewzilla; Blood of Tyrants; Constitution Day; theDentist

Maybe they mean "wacky" messages. In that case, they are insulting the left of center crowd as being wacky.


74 posted on 05/21/2004 6:27:30 AM PDT by FreeAtlanta (never surrender, this is for the kids)
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To: mewzilla
Go ahead and enter your own 'left of center" message.

Vote for John Kerry! message paid for by Kim Jong-il&Usama Bin Laden

75 posted on 05/21/2004 6:27:51 AM PDT by listenhillary (The media and DNC have joined the terrorists and declared war on the USA.)
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To: mewzilla

I'll rephrase it-"You're making a pretty big leap there" :)


76 posted on 05/21/2004 6:28:07 AM PDT by sam_whiskey (Peace through Strength)
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To: Blood of Tyrants
How about.. Think of where the chihuahua went?
77 posted on 05/21/2004 6:30:02 AM PDT by The Great RJ
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To: HarleyD
How about, "Sue fast food restaurants"?

Judging from the clientele I saw in my neighborhood Taco Hell, I think the following messages would be apt:

"Got Birth Control?"
"Drink Coke, don't snort it."
"No, we don't accept Food Stamps."

78 posted on 05/21/2004 6:31:00 AM PDT by randog (Everything works great 'til the current flows.)
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To: Constitution Day

I'm with you. I think the examples provided show that Taco Bell equates "Left of center" with "Wacky".

There is noting political about their wacky examples.


79 posted on 05/21/2004 6:33:16 AM PDT by Rebelbase
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To: Blood of Tyrants

I agree, it's confusing.


80 posted on 05/21/2004 6:40:08 AM PDT by oblomov
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