Posted on 05/21/2004 5:50:14 AM PDT by Blood of Tyrants
Irvine, CA--(HISPANIC PR WIRE - BUSINESS WIRE)--May 19, 2004--Taco Bell(R) is giving customers a taste of fame by publishing their "words of wisdom" on the nearly 5 billion sauce packets distributed to restaurants each year, in the company's Share Your Sauce Wisdom national contest launching today. Up to 12 customers will be selected to have their Taco Bell-inspired sayings on sauce packets in Taco Bell(R) restaurants nationwide and will receive a one-year supply of free food.
"We're putting our customers' words on the hottest place on the menu - our sauce packets," said Greg Creed, chief marketing officer, Taco Bell Corp. "This is a way for Taco Bell to recognize people who 'Think Outside the Bun' and help us deliver a bold dining experience everyday."
From May 19 to June 18, customers can enter the national contest by registering their "sauce wisdoms" at http://www.tacobell.com. Taco Bell defines a sauce wisdom as a humorous look at reality through the eyes of the Taco Bell brand. The message should be simple, left of center and provide insight on the little things in life - anything from going on a date to eating a meal -- and it should not exceed 70 characters. All sauce wisdoms will be judged according to humor, originality, length and suitability of use. For Official Rules and contest information, please visit http://www.tacobell.com.
There is no purchase necessary to enter. Open only to legal residents of the fifty (50) United States and the District of Columbia, age 18 or older at time of entry. Customers can enter as often as they wish; however, each wisdom must be different.
Earlier this year, Taco Bell enhanced its sauce packets with humorous phrases. The new packaging launched with 15 different sayings on "Mild," "Hot," and "Fire" packets.
The sauce packets are available at Taco Bell(R) restaurants for no extra cost.
Following are a few examples:
-- Live life one sauce packet at a time
-- Use your stomach, nacho mind
-- Single Fire sauce seeking friendship, maybe more
-- Polly want a taco?
-- My other taco is a Chalupa
Taco Bell Corp., based in Irvine, is a subsidiary of Yum! Brands Inc. and the nation's leading Mexican-style quick service restaurant chain serving tacos, burritos, signature Quesadillas, Border Bowls(R), nachos and other specialty items. Taco Bell(R) serves more than 35 million consumers each week in more than 6,500 restaurants in the United States. "Think Outside the Bun" and visit http://www.tacobell.com.
--30--ST/np*
CONTACT:
Taco Bell Corp., Irvine
Laurie Schalow or Sally George, 949-863-3915
My right side saddle bag was insulated with a drain plug - to keep the beer cold. I would pick up a few extra burritos and keep them with the beer. When hungry I would stick a foil wrapped burrito between the jugs of the Harley.
Their food is too greasy anyway.
You're crazy. Plus, even when you're talking about donations made by a CEO or a company-that's still not always a clear indicator of where they are politically. Ever heard of "covering your bets"?
I suspect they just mean "quirky".
But, and I am just having fun and running with this, but if "the right" (and the centrists) get their panties in a bunch and start yapping this up as blatant political bias, then Taco Bell will get millions of dollars of free advertising.
Imagine a week of Rush, Ingraham, Hannity, Savage et al going on about TB and "left of center", imagine how many times the words Taco Bell would be spoken.
Then imagine the morning TV talk shows turning it around in an attack on those in the center and to the right of center for being foolish, mentioning Taco Bell even more.
Either way, good for TB.
I'm gonna enter the contest! No, I won't tell you what my left-of-center statement is unless I win!
James (Jamie) Dimon will soon be CEO of JPMorganChase. I don't think he's actually assumed the title yet, but he will be replacing Bill Harrison post-merger.
I got one the other day that said "Be gentle."
Australia! I thought so. "Left of center" has a political meaning in North America. To use a similar expression, we would say "out of left field".
You might want to rephrase that, laddie :) Apologize, and we can have a civil discussion.
centre, center, spelling, schmelling :-)
Actually, I teach basic html code to my students and stress to them that it uses US spellings for words like center and color.
But every semester, I have at least one student who wonders why centre and colour don't work.
Sometimes I think college students are just plain stupid :-)
Sadim
If the Right (and I'm a Dem, BTW) get their panties in a bunch and boycott Taco Hell, well it won't look like such a smooth move after all, will it? In any case, after looking at Dimon's donations, I'm no longer inclined to eat at his restaurants. And I've never have known about this if Taco Hell hadn't started it.
"How are these "Left Wing" messages?"
They're dumb.
Australia! I thought so. "Left of center" has a political meaning in North America. To use a similar expression, we would say "out of left field".
Maybe they mean "wacky" messages. In that case, they are insulting the left of center crowd as being wacky.
Vote for John Kerry! message paid for by Kim Jong-il&Usama Bin Laden
I'll rephrase it-"You're making a pretty big leap there" :)
Judging from the clientele I saw in my neighborhood Taco Hell, I think the following messages would be apt:
"Got Birth Control?"
"Drink Coke, don't snort it."
"No, we don't accept Food Stamps."
I'm with you. I think the examples provided show that Taco Bell equates "Left of center" with "Wacky".
There is noting political about their wacky examples.
I agree, it's confusing.
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