They’re not “new clowns on the block.” The movement has been around since the 1970s, and while I don’t like their liturgical practices, they are very orthodox, produce huge numbers of vocations among both men and women, have large, thriving families, and are always the leaders in turning out for religious services, processions, etc.
They were founded in Spain but are active all over the world, particularly in Spanish speaking countries and areas, where they have been very good at stopping the “leakage” to other churches or to nothing at all that is very common among Hispanics in the US.
There’s room for many things. BXVI made them clean up some of the stranger parts of their liturgy, but otherwise he was favorable to them (and they loved him, as I saw at World Youth Day in Madrid a couple of years ago).
Except for being around since the 600s, you have also described the Islam religion. I consider both movements, each having rejected the traditional Church, to be a bunch of wackos.
I don’t see that happening out west. They are old people. I went to a couple of their meetings and tried to emphasize the other programs we had in our parish.
They only ended up with about four gullible Hispanic women.