[Scoutmaster]

The Church of Jesus Christ of Latter-Day Saints (acting through Intellectual Reserve, Inc.) applied for a trademark on "Mormon" in 2002.

If I look up the status of that application at the United States Patent and Trademark Office, it appears the application was abandoned on August 22, 2007.

[Genoa]

Not a surprise. Way too generic. Like the Pope trying to TM “Catholic.”

[ansel12]

Was that effort anywhere close to when the Mormons started their effort to stop being called Mormons?

[Elsie]

The Church of Jesus Christ of Latter-Day Saints (acting through Intellectual Reserve, Inc.) applied for a trademark on "Mormon" in 2002.

Took 'em a while...