Was that effort anywhere close to when the Mormons started their effort to stop being called Mormons?
I try to refer to the Community of Christ as the Community of Christ, Strangites as Strangites, Bickertonites as Bickertonites, and so on. However, if someone wants to break Hedrickites down to Fettingites, Elijah Messengers, Hancockites, and Halley's Bluffers, I quit.