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Selling Homosexuality to America
CBN ^ | 7/11/03 | Craig von Buseck

Posted on 07/11/2003 2:12:34 PM PDT by apackof2

Selling Homosexuality to America

By Craig von Buseck Producer

In this exclusive interview, Paul Rondeau talks about his in-depth study, Selling Homosexuality to America, which was recently published in the Regent Law Review. – In his recent study, Selling Homosexuality to America, marketing expert Paul Rondeau explains, "Among America's culture wars, one of today's most intense controversies rages around the issue alternatively identified, depending on one's point of view, as "normalizing homosexuality" or "accepting gayness." The debate is truly a social-ethical-moral conceptual war that transcends both the scientific and legal, though science and law most often are the weapons of choice. The ammunition for these weapons, however, is persuasion."

This article and interview explores how gay rights activists use rhetoric, psychology, and the media to frame what is discussed in the public arena -- and how it is discussed. "In essence," Rondeau points out, "when it comes to homosexuality, activists want to shape 'what everyone knows' and 'what everyone takes for granted' even if everyone does not really know and even if it should not be taken for granted."

"The first strategy of persuasion," he goes on to say, "is to establish a favorable climate for your message so that the communicator (marketer) can influence the future decision without even appearing to be persuading ... This is at the heart of the homosexual campaign: to get consent via social construct today to determine whose idea of personal freedoms will prevail in our legal codes tomorrow."

Paul Rondeau has been a senior sales and marketing management professional with industry leaders for over 25 years. He holds an M.A. in Management, with a specialty in persuasive communication. Currently, he is a doctoral student in communication studies with a focus in rhetoric and persuasion.


TOPICS: Constitution/Conservatism; Culture/Society
KEYWORDS: agenda; aides; cults; culturewar; downourthroats; gay; homosexual; homosexualagenda; homosexuality; homosexualvice; idolatry; marketing; nuclearfamily; paulrondeau; pc; perverts; politicallycorrect; proproganda; regentlawreview; samesexdisorder; sexualdeviants; sodomy; study
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1 posted on 07/11/2003 2:12:34 PM PDT by apackof2
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To: apackof2
Obviously convinced most SCOTUS justices!
2 posted on 07/11/2003 2:21:55 PM PDT by apackof2 (Listen much, talk little, learn greatly)
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To: All
CHEAP THRILLS - $1 (the first one's free!)

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It is in the breaking news sidebar!

3 posted on 07/11/2003 2:23:36 PM PDT by Support Free Republic (Your support keeps Free Republic going strong!)
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To: apackof2
""The first strategy of persuasion," he goes on to say, "is to establish a favorable climate for your message so that the communicator (marketer) can influence the future decision without even appearing to be persuading ...

4 posted on 07/11/2003 2:28:54 PM PDT by DannyTN (Note left on my door by a pack of neighborhood dogs.)
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To: apackof2
This image is from
a google search that links to
headlines like this one (!):

"Is 14 "too young" to
understand your
sexual orientation?
Find out why age
really has nothing to
do with it."

5 posted on 07/11/2003 2:30:40 PM PDT by theFIRMbss ([coughs])
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To: DannyTN
Preaching to the choir here
6 posted on 07/11/2003 2:34:48 PM PDT by apackof2 (Listen much, talk little, learn greatly)
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To: apackof2
When the gene for homosexuality is identified in tests, future queers will be aborted just as Downs Syndrome fetuses are now.

The quest for the perfect child will culminate in the elimination of all sorts of human abberrations one day.

7 posted on 07/11/2003 2:36:55 PM PDT by CROSSHIGHWAYMAN
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When the gene for homosexuality is identified in tests

Don't hold your breath


Repeat after me: "gene for homosexuality" is part of the homosexuality agenda with NO BASIS IN FACT

"gene for homosexuality" is part of the homosexuality agenda with NO BASIS IN FACT

"gene for homosexuality" is part of the homosexuality agenda with NO BASIS IN FACT.......

8 posted on 07/11/2003 2:43:28 PM PDT by apackof2 (Listen much, talk little, learn greatly)
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To: theFIRMbss
State officials are praising a federal court ruling that found Connecticut is within its rights to exclude the Boy Scouts from a state employee-funded charitable fund-raising campaign.

The 2nd U.S. Circuit Court of Appeals on Wednesday upheld a lower court ruling that said the state did not violate the Scouts’ First Amendment rights of association when it attempted to remove the Connecticut Rivers Council from the fund-raising campaign. "The decision reaffirms that our state breaks the law if it supports organizations that discriminate," said Attorney General Richard Blumenthal on Thursday. "The legislature has prohibited discrimination by the state against gays and lesbians — a ban against state support for any organization that discriminates — which has now been upheld by the court." Blumenthal also recognized the Boy Scouts’ long history of public service, and said the group merits generous support "if legally possible."

The issue centers on a campaign every September in which state employees may donate to approved charities and organizations through a payroll deduction, and is administered in the state by the United Way. The Connecticut State Employee Campaign Committee and the state’s Commission on Human Rights and Opportunities had recommended removing the Scouts from the charitable fund-raising list in May 2000, based on the organization’s ban on homosexuals in membership and employment. In June 2000, the Scouts filed suit in U.S. District Court in Connecticut, arguing that the state illegally used its gay-rights legislation to single out the Scouts for unfavorable treatment. They also argued that it violated the group’s rights to "expressive association."

In July 2002, the court granted summary judgment in favor of the Campaign Committee and the CHRO. The Court of Appeals, located in New York City, heard the Scouts’ appeal in April. Judge Guido Calabresi, writing for a unanimous three-judge appellate panel, found that the state’s decision violated neither state law nor the First Amendment.

Harry Pokorny is executive director of the Connecticut Rivers Council, which serves more than 37,000 children and has 13,000 volunteers. "The attorneys working for us are reviewing the judges’ decision to determine what, if anything, is our next step," Pokorny said Thursday. "It’s premature to indicate what we might do. We’re just disappointed."

John D. Allen, founder of the New Haven Gay & Lesbian Community Center in 1996, said the ruling was the proper one. "I definitely agree with the ruling, first of all because the Scouts’ reason for discriminating is baseless," Allen said. "Think of all the gay Scouts who have gone through their system. I hope the Scouts will someday change, because discrimination is wrong."

9 posted on 07/11/2003 2:50:43 PM PDT by apackof2 (Listen much, talk little, learn greatly)
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To: apackof2
10 posted on 07/11/2003 2:55:13 PM PDT by LiteKeeper
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To: apackof2
Allen said. "Think of all the gay Scouts who have gone through their system.

That shouldnt take long

I hope the Scouts will someday change, because discrimination is wrong."

Unless we discriminate against the sodomite's enemies...which of course should be institutionalized

11 posted on 07/11/2003 3:08:46 PM PDT by joesnuffy (Moderate Islam Is For Dilettantes)
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To: apackof2
Don't hold your breath There is NO SUCH GENE


It is not a learned is born with it!!

12 posted on 07/11/2003 3:09:23 PM PDT by CROSSHIGHWAYMAN
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It is not a learned is born with it!!

Prove it

13 posted on 07/11/2003 3:22:44 PM PDT by apackof2 (Listen much, talk little, learn greatly)
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It is certainly factually demostratable that in some cases it is both learned and a choice. Many men sent to prison practice homosexuality in prison, having not practiced it before and ceasing to practice it after they leave.
14 posted on 07/11/2003 3:25:20 PM PDT by miner89
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To: apackof2
If there is proven to be a gay gene won't it open up a whole can of worms? Perhaps one could determine before birth whether a child will be gay. It could lead to medical/genetic research that could eliminate that gay gene, or change it to a "straight" gene.
15 posted on 07/11/2003 3:36:08 PM PDT by GSWarrior
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Is There a "Gay Gene"?

Many laymen now believe that homosexuality is part of who a person really is ­ from the moment of conception.

The "genetic and unchangeable" theory has been actively promoted by gay activists and the popular media. Is homosexuality really an inborn and normal variant of human nature?

No. There is no evidence that shows that homosexuality is simply "genetic." And none of the research claims there is. Only the press and certain researchers do, when speaking in sound bites to the public.

How The Public Was Misled

In July of 1993, the prestigious research journal Science published a study by Dean Hamer which claims that there might be a gene for homosexuality. Research seemed to be on the verge of proving that homosexuality is innate, genetic and therefore unchangeablea normal variant of human nature.

Soon afterward, National Public Radio trumpeted those findings. Newsweek ran the cover story, "Gay Gene?" The Wall Street Journal announced, "Research Points Toward a Gay Gene...Normal Variation."

Of course, certain necessary qualifiers were added within those news stories. But only an expert knew what those qualifiers meant. The vast majority of readers were urged to believe that homosexuals had been proven to be "born that way."

In order to grasp what is really going on, one needs to understand some littleknown facts about behavioral genetics.

Gene Linkage Studies

Dean Hamer and his colleagues had performed a common type of behavioral genetics investigation called the "linkage study." Researchers identify a behavioral trait that runs in a family, and then:

a) look for a chromosomal variant in the genetic material of that family, and

b) determine whether that variant is more frequent in family members who share the particular trait.

To the layman, the "correlation" of a genetic structure with a behavioral trait means that trait "is genetic"-in other words, inherited.

In fact, it means absolutely nothing of the sort, and it should be emphasized that there is virtually no human trait without innumerable such correlations.

Scientists Know the Truth about "Gay Gene" Research

But before we consider the specifics, here is what serious scientists think about recent genetics-of-behavior research. From Science, 1994:

Time and time again, scientists have claimed that particular genes or chromosomal regions are associated with behavioral traits, only to withdraw their findings when they were not replicated. "Unfortunately," says Yale's [Dr. Joel] Gelernter, "it's hard to come up with many" findings linking specific genes to complex human behaviors that have been replicated. "...All were announced with great fanfare; all were greeted unskeptically in the popular press; all are now in disrepute."{1}

Homosexual Twin Studies

Two American activists recently published studies showing that if one of a pair of identical twins is homosexual, the other member of the pair will be, too, in just under 50% of the cases. On this basis, they claim that "homosexuality is genetic."

But two other genetic researchers--one heads one of the largest genetics departments in the country, the other is at Harvard--comment:

While the authors interpreted their findings as evidence for a genetic basis for homosexuality, we think that the data in fact provide strong evidence for the influence of the environment.{2}

The author of the lead article on genes and behavior in a special issue of Science speaks of the renewed scientific recognition of the importance of environment. He notes the growing understanding that:

... the interaction of genes and environment is much more complicated than the simple "violence genes" and intelligence genes" touted in the popular press.The same data that show the effects of genes, also point to the enormous influence of nongenetic factors.{3}

More Modest Claims to the Scientific Community

Researchers' public statements to the press are often grand and far-reaching. But when answering the scientific community, they speak much more cautiously.

"Gay gene" researcher Dean Hamer was asked by Scientific American if homosexuality was rooted solely in biology. He replied:

"Absolutely not. From twin studies, we already know that half or more of the variability in sexual orientation is not inherited. Our studies try to pinpoint the genetic factors...not negate the psychosocial factors."{4}

But in qualifying their findings, researchers often use language that will surely evade general understanding making statements that will continue to be avoided by the popular press, such as:

...the question of the appropriate significance level to apply to a nonMendelian trait such as sexual orientation is problematic.{5}

Sounds too complex to bother translating? This is actually a very important statement. In layman's terms, this means:

It is not possible to know what the findings mean--if anything--since sexual orientation cannot possibly be inherited in the direct way eyecolor is.

Thus, to their fellow scientists, the researchers have been honestly acknowledging the limitations of their research. However, the media doesn't understand that message. Columnist Ann Landers, for example, tells her readers that "homosexuals are born, not made." The media offers partial truths because the scientific reality is simply too unexciting to make the evening news; too complex for mass consumption; and furthermore, not fully and accurately understood by reporters.

Accurate Reporting Will Never Come in "Sound Bites"

There are no "lite," soundbite versions of behavioral genetics that are not fundamentally in error in one way or another.

Nonetheless, if one grasps at least some of the basics, in simple form, it will be possible to see exactly why the current research into homosexuality means so littleand will continue to mean little, even should the quality of the research methods improveso long as it remains driven by political, rather than scientific objectives.

Understanding the Theory

There are only two major principles that need to be carefully understood in order to see through the distortions of the recent research. They are as follows:

1. Heritable does not mean inherited. 2. Genetics research which is truly meaningful will identify, and then focus on, only traits that are directly inherited.

Almost every human characteristic is in significant measure heritable. But few human behavioral traits are directly inherited, in the manner of height, for example, or eye color. Inherited means "directly determined by genes," with little or no way of preventing or modifying the trait through a change in the environment.

How to "Prove" That Basketball-Players are Born that Way

Suppose you are motivated to demonstratefor political reasons--that there is a basketball gene that makes people grow up to be basketball players. You would use the same methods that have been used with homosexuality: (1) twin studies; (2) brain dissections; (3) gene "linkage" studies.

The basic idea in twin studies is to show that the more genetically similar two people are, the more likely it is that they will share the trait you are studying.

So you identify groups of twins in which at least one is a basketball player. You will probably find that if one identical twin is a basketball player, his twin brother is statistically more likely be one, too. You would need to create groups of different kinds of pairs to make further comparisons--one set of identical twin pairs, one set of nonidentical twin pairs, one set of sibling pairs, etc.

Using the "concordance rate" (the percentage of pairs in which both twins are basketball players, or both are not), you would calculate a "heritability" rate. The concordance rate would be quite high--just as in the concordance rate for homosexuality.

Then, you announce to the reporter from Sports Illustrated: "Our research demonstrates that basketball playing is strongly heritable." (And you would be right. It would be "heritable"--but not directly inherited. Few readers would be aware of the distinction, however.)

Soon after, the article appears. It says:

"...New research shows that basketball playing is probably inherited. Basketball players are apparently 'born that way!' A number of outside researchers examined the work and found it substantially accurate and wellperformed..."

But no one (other than the serious scientist) notices the media's inaccurate reporting.

What All Neuroscientists Know: The Brain Changes with Use

Then you move on to conduct some brain research. As in the well-known LeVay brain study which measured parts of the hypothalamus, your colleagues perform a series of autopsies on the brains of some dead people who, they have reason to believe, were basketball players.

Next, they do the same with a group of dead nonbasketball players. Your colleagues report that, on average, "Certain parts of the brain long thought to be involved with basketball playing are much larger in the group of basketball players."

A few national newspapers pick up on the story and editorialize, "Clearly, basketball playing is not a choice. Not only does basketball playing run in families, but even these people's brains are different."

You, of course, as a scientist, are well aware that the brain changes with use...indeed quite dramatically. Those parts responsible for an activity get larger over time, and there are specific parts of the brain that are more utilized in basketball playing.

Now, as a scientist, you will not lie about this fact, if asked (since you will not be), but neither will you go out of your way to offer the truth. The truth, after all, would put an end to the worldwide media blitz accompanying the announcement of your findings.

Gene Linkage Studies: "Associated With" Does Not Mean "Caused By"

Now, for the last phase, you find a small number of families of basketball players and compare them to some families of nonplayers. You have a hunch that of the innumerable genes likely to be associated with basketball playing (those for height, athleticism, and quick reflexes, for example), some will be located on the x-chromosome.

You won't say these genes cause basketball playing because such a claim would be scientifically insupportable, but the public thinks "caused by" and "associated with" are synonymous.

After a few false starts, sure enough, you find what you are looking for: among the basketball-playing families, one particular cluster of genes is found more commonly.

With a Little Help from the Media

Now, it happens that you have some sympathizers at National People's Radio, and they were long ago quietly informed of your research. They want people to come around to certain beliefs, too. So, as soon as your work hits the press, they are on the air: "Researchers are hot on the trail of the Basketball Gene. In an article to be published tomorrow in Sports Science..."

Commentators pontificate about the enormous public-policy implications of this superb piece of science. Two weeks later, there it is again, on the cover of the major national newsweekly: "Basketball Gene?"

Now what is wrong with this scenario? It is simple: of course basketball playing is associated with certain genes; of course it is heritable. But it is those intermediate physiological traitsmuscle strength, speed, agility, reflex speed, height, etc.-which are themselves directly inherited. Those are the traits that make it likely one will be able to, and will want to, play basketball.

In the case of homosexuality, the inherited traits that are more common among male homosexuals might include a greater than average tendency to anxiety, shyness, sensitivity, intelligence, and aesthetic abilities. But this is speculation. To date, researchers have not yet sought to identify these factors with scientific rigor.

What the majority of respected scientists now believe is that homosexuality is attributable to a combination of psychological, social, and biological factors.

From the American Psychological Association "[M]any scientists share the view that sexual orientation is shaped for most people at an early age through complex interactions of biological, psychological and social factors."{6}

From "Gay Brain" Researcher Simon LeVay "At this point, the most widely held opinion [on causation of homosexuality] is that multiple factors play a role."{7}

From Dennis McFadden, University of Texas neuroscientist: "Any human behavior is going to be the result of complex intermingling of genetics and environment. It would be astonishing if it were not true for homosexuality."{8}

From Sociologist Steven Goldberg "I know of no one in the field who argues that homosexuality can be explained without reference to environmental factors."{9}

As we have seen, there is no evidence that homosexuality is simply "genetic"--and none of the research itself claims there is.

Only the press and certain researchers do, when speaking in sound bites to the public. -------------------------------------------------------------------------------- Endnotes

{1} Mann, C. Genes and behavior. Science 264:1687 (1994).

{2} Billings, P. and Beckwith, J. Technology Review, July, 1993. p. 60.

{3} Mann, C. op. cit. pp. 1686-1689.

{4} "Gay Genes, Revisited: Doubts arise over research on the biology of homosexuality," Scientific American, November 1995, P. 26.

{5} Hamer, D. H., et al. Response to Risch, N., et al., "Male Sexual Orientation and Genetic Evidence," Science 262 (1993), pp. 2063-65.

{6} The American Psychological Association's pamphlet, "Answers to Your Questions About Sexual Orientation and Homosexuality."

{7} LeVay, Simon (1996). Queer Science, MIT Press.

{8} "Scientists Challenge Notion that Homosexuality's a Matter of Choice," The Charlotte Observer, August 9, 1998.

{9} Goldberg, Steven (1994). When Wish Replaces Thought: Why So Much of What You Believe is False. Buffalo, New York: Prometheus Books.

The above article was adapted from two sources: a paper entitled, "The Gay Gene?" by Jeffrey Satinover, M.D., in The Journal of Human Sexuality, 1996, available by calling (972) 713-7130; and past issues of the National Association of Research and Therapy of Homosexuality (NARTH) Bulletin. For an in-depth discussion of homosexuality and genetics, consult Dr. Satinover's 1996 book, Homosexuality and the Politics of Truth, published by Hamewith/Baker Books.

16 posted on 07/11/2003 3:37:05 PM PDT by apackof2 (Listen much, talk little, learn greatly)
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It is not a learned is born with it!!

No Sale!

17 posted on 07/11/2003 3:39:16 PM PDT by N. Theknow
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To: apackof2
Selling Homosexuality to America

And the sheeple have bought it, paid cash, sent in the warranty card, and washed it down with Kool-aid.

18 posted on 07/11/2003 4:12:41 PM PDT by Old Sarge (Serving the Home Front on Operation Noble Eagle!)
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To: N. Theknow
No Sale!

It was once a common belief that the world was flat and the sun revolved around the earth.

Further study proved that knowledge wrong.

What I am trying to say is that when and if homosexuality is genetically identified, the behavior will be bred out of the human species.

19 posted on 07/11/2003 4:16:37 PM PDT by CROSSHIGHWAYMAN
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To: DannyTN
Cults of perversion. Idolatry of perversion. See my FR homepage...
20 posted on 07/11/2003 6:18:07 PM PDT by Sir Francis Dashwood (LET'S ROLL!)
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