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Girls Go Wild - so do profits - Empire of 'ordinary' girls flashing anatomy becomes part of culture
PalmBeachPost.com ^ | 16 Mar 03 | Paul Lomartire

Posted on 03/17/2003 8:37:42 AM PST by FenianOfEire

MIAMI BEACH -- Luis Diaz wants breasts, and he's not talking dinner at KFC.

Diaz is waiting for a Girls Gone Wild party Wednesday night at the Chesterfield Hotel on South Beach. He's waiting for women to get drunk and start stripping off their bikini tops -- just like in the Girls Gone Wild videos.

Just like they did Tuesday night.

"Oh, it was wild," says Diaz, 28. "You wouldn't believe it."

On a humid, neon-soaked South Beach, a four-man GGW video crew is working out of a bus plastered with "GIRLS GONE WILD SPRING BREAK" along the side.

Plastered is the operative verb tonight.

The sign at the hotel entrance proclaims "Ladies Drink Free." The lobby and porch are packed with twentysomethings as Nelly's bass-vibrating Hot in Herre pounds from the stereo system.

During spring break, The Chesterfield is usually filled with college kids as guests, four to a room.

But this year, there's a new twist, a new titillation for testosterone-soaked voyeurs.

This year, girls are taking their tops off in front of video cameras.

And that's not all they're doing, Diaz says.

"When the girls see the camera guys in those Girls Gone Wild T-shirts, they just take it off. These are just regular girls.... they get nasty in front of the camera."

Hoping to make the cut

Diaz, a trash hauler who spends his days working these South Beach streets, is monitoring the party from across the street. He has watched the GGW video crew work the topless beach, scoping out girls and potential video stars.

But the crew doesn't have to work too hard.

"The guys don't have to tell them what to do," Diaz says. "They just do it."

Girls at South Beach and other spring-break hot spots are going wild in the hope of making the final cut of the Girls Gone Wild Spring Break video/DVD that'll be out in September.

For tonight's party, the GGW crew spent the day trolling the beach, offering invitations to women including Julie Martin, 22, and her seven girlfriends from Nova Southeastern University in Davie.

"We're just here for a day at the beach," she says, "and they asked us if we wanted to go to a party with free drinks."

Martin, who's working on a master's in biology, knows all about GGW and says with a smile, "you may get in the video, but not with your morals. Maybe we were brought here to be the good girls in the video."

Craig Braelow is the Chesterfield Hotel bar manager supplying the free drinks. He says the four guys in dark blue GIRLS GONE WILD T-shirts aren't making good girls go bad. They're just tapping into what already exists.

"Every day is spring break here," he says. "It's the ambience of South Beach. The girls come down from the Midwest and it's all new to them. They see the native girls, how they walk around and how they get noticed.

"By the time they go home, they've got tattoos, they're pierced and they've gone wild. They've gotten attention from guys who wouldn't notice them back home. I see it all the time."

The Chesterfield's hottest college drink is called Sex on the Beach, a sweet, lethal mix of vodka, peach schnapps, and cranberry and orange juice.

The GGW crew schmoozes selected women, including Martin from Nova, who continually rolls her eyes at the attention. She gets a look inside the bus where the GGW crew takes prospective talent to verify their ages and get releases signed.

Normally, after enough signed releases and after enough free drinks, the bass-heavy hip-hop is turned up and the cameras turned on.

"It depends on how many drinks you have," says Amber Arpaio, 21, "because that changes everything."

At the GGW party the night before, Amber was noticed by just about everyone.

"It got crazy," she says, "it was everything you thought it would be."

She says she's a waitress from North Carolina. Then she tells four guys she's a student from New Jersey.

"It's not stupid to do it," she says of stripping for a GGW camera and a crowd of guys. "It's all fun and games. You might as well show off what you have before you don't have it any more."

Fouzia Clarks worked the Chesterfield bar for Tuesday's party. She grew up in Marseilles, France.

Even though the French are famous for amour, Clarks said: "You'd have trouble finding girls in France to do what they did last night for a video."

When the cameras were turned off, she said, the half-dozen performing women really got raunchy.

"I was surprised," she says. "They're educated, university students, showing their breasts. I don't know. I'm 29 and I don't understand it."

Empire built on flashing

Girls Gone Wild is the known-on-every-campus video brand created by Joe Francis, 29, who graduated from the University of Southern California and is now CEO of the production company he started called Mantra Entertainment.

He's built an empire on flashing females.

The GGW core audience is heterosexual men 18 to 25, who have bought 4.5 million tapes/DVDs worth $90 million-plus. The tapes/DVDs are sold on the GGW Web site and through TV informercials and late-night cable ads. There's a staff of 90 employees at the GGW headquarters in Santa Monica.

The 83 GGW releases -- $9.99 to $19.99 -- are more-of-the-same: Topless, almost always white women, at frat parties, street parties, beaches and bar "talent shows." You can hear a cameraman urging a drunk, topless woman to kiss other women or pull her bikini bottom down.

With names such as Dormroom Fantasies and Wet T-Shirt Strip Off, many of the releases are made up of recycled clips.

Last year, Francis signed a deal with "celebrity host" Snoop Dogg and has since added rapper Eminem. A GGW crew followed Eminem on his recent Anger Management Tour to tape girls going wild at his shows and in his hotel rooms for a future video/DVD.

A member of a GGW video crew can make $300 to $1,000 a day crisscrossing the country from campus to campus capturing female flashers who are paid nothing beyond free drinks and a GGW tank top.

This R-rated, softcore sell is going way past direct-sale videos. A first-ever live spring break pay-per-view special aired Thursday from South Padre Island, Texas, and a GGW feature film is in the works.

"Their secret to success is keeping it R-rated because you can sell it on TV," says Jeffrey Cartwright, CEO of hardcore Adult Stars Magazine. "They're selling the same thing you can see tonight in a movie on Showtime."

"It hit at the right time, and it's a stroke of genius," says Cartwright, "because it's not sex, it's girls taking their tops off."

In a December Los Angeles Magazine profile, multimillionaire GGW creator Francis bragged that "feminists love us, because girls are doing what they want to do. It's like girls burning their bras in the '70s, you know?"

The fact that his fame and fortune is built on getting college girls drunk is a non-factor, he says.

"Look, if you're drunk, you still know what you're doing. I've tried to take many girls home on many different occasions, and they were really drunk, and it still doesn't work out," Francis told the magazine. "I think every guy has experienced the same thing. I don't care how drunk they are. They're still going to say no."

Francis, who turns 30 on April Fool's Day, was working on the TV show Real TV in 1997 and noticed that gruesome video was routinely cut. He spliced those edits -- including a shotgun suicide and a woman being hit by a train -- into a video called Banned From Television that took in $10 million in a year.

That was one Ferrari, a Mercedes, two planes, a helicopter and four homes ago for Francis.

GGW owns a Panama City beach house where this South Beach crew soon will rendezvous with other crews to tape a party featuring Snoop Dogg.

And because Mr. Dogg may be coming to South Beach in the next few days, the GGW crew is on hold. No taping Wednesday night. No coaxing girls to go wild. Just free drinks and loud music.

Luis Diaz, sitting on a planter across Collins Avenue, is disappointed, but not distraught.

He'll always have Tuesday night at the Chesterfield, where he saw girls gone wild.

"There was this big blond girl and this Asian girl, you wouldn't believe it.... "


TOPICS: Business/Economy; Constitution/Conservatism; Culture/Society; Miscellaneous; News/Current Events; US: Florida
KEYWORDS: babylon; declineandfall; futureadults; futureparents; girls; itsjustsex; moralsofthemarket; porn; promiscuity; wild
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To: discostu
This clarifies a lot. Please don't take this personal but at 31 I would have completely agreed with your position. I'm 49 now. Wonder what I'll think of myself as a 49 year old when I'm 60.

Oh I know: "IDIOT, why didn't you save more for your retirement!"
101 posted on 03/17/2003 1:36:45 PM PST by RobRoy
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To: The Grammarian
Here's my favorite: Times change. People don't.
102 posted on 03/17/2003 1:37:27 PM PST by RobRoy
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To: FenianOfEire
I saw one GGW video. The one filmed on a lake, perhaps Lake Havesu. It was lame, the women looked stupid (big deal, huh?), not much was revealed and I just fast forwarded through it. 

That's just my take, others must love it based on sales.

103 posted on 03/17/2003 1:45:22 PM PST by dennisw ( http://www.littlegreenfootballs.com/weblog/weblog.php)
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To: CyberCowboy777
Your choice. If I had my druthers I'd rather they live under a bridge than either. As my back reminds me everyday, I worked at McHell and Jack-in-the-Crack, if your taller than average fastfood is really hard on the body (because you spend all day slightly hunched over) and six years of it left me with a wide array of physical scars, and even some emotional (ask your brother about the timer nightmare, if he worked in fastfood more than two years he'll know what you're talking about). My first step out of fastfood was actually to smut (not porn, I DJed at a strip club, there's a difference between smut and porn, oddly enough both sets of workers tend to look down on the other), at least I got to sit down and not mess up my back, and when nobody was in the club I got to listen to whatever I wanted to on a really kickass sound system (when you're 23 and stoned that's a big perk), so it was a definite step up for me. For the girls it was probably lateral, maybe a little downhill especially if they started getting into coke; on the other hand it's a great way to pay for college, 4 hours a night 3 nights a week, clear a couple hundred a week. I know one very attractive blonde lawyer in the SF that has some good things to say about the industry.

In the end there are plenty of jobs that suck and parents don't want their kids doing them, which isn't a good reason to boycott whatever particular industry they're in.
104 posted on 03/17/2003 1:48:22 PM PST by discostu (This tag intentionally left blank)
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To: CyberCowboy777
I have 8 siblings! 9 kids total for my Mom and Dad.

Wow, are they still sane? LOL.

My wife and I (both 25) have 3 with our 4th on the way. (4 in 5 1/2 years may seem fast, but I'd like to have the kids while I am young! lol)

4 in 5 1/2 years. Nice grouping of your shots :-D.

105 posted on 03/17/2003 1:49:30 PM PST by biblewonk (Spose to be a Chrissssstian)
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To: discostu
Well I did it (fryguy) until I was 19 if that makes you feel any better and I never had a complex nowhere near what you have. Yeah it sucked, but now I am able to look at my life, my job, and my success with satisfaction. As a result of having slogged through the grease, I do not look down on those performing those jobs or any other job that fill a need required by society.

Back to the videos, seeing you girls act stupidly does break my heart. Having it captured on video makes it even worse. Once viewed by an acqaintance, word spreads and soon it becomes a permanent part of your history. I don't think I would appreciate having my wife's tata's available to all my friends and acquainances.

106 posted on 03/17/2003 1:53:58 PM PST by iranger
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To: RobRoy
For 9 years 394 days I took what my friend said very personally. Then I actually took a look back at myself from the distance of a decade and said "how'd I even survive, forget thrive and succeed it's a miracle I'm even here to tell the tale". At that point I knew he was right. Since then one of my favorite subjects is how the passage of years changes ones perspective. I think it's cool to hear that in 16 years I could have a very different outlook on this. See at 33 I'm still not smart enough to figure that out on my own ;)
107 posted on 03/17/2003 1:55:29 PM PST by discostu (This tag intentionally left blank)
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To: biblewonk
still sane (we shall see after the last 5 get married bringing in more personalities!)

what is your split? My parents had 5 girls and 4 boys, I have 3 boys and an unknown at this point.
108 posted on 03/17/2003 1:55:44 PM PST by CyberCowboy777 (In those days... Every man did that which was right in his own eyes.)
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To: CyberCowboy777
what is your split? My parents had 5 girls and 4 boys, I have 3 boys and an unknown at this point.

5 boys and 3 girls. My oldest is my 16 year old daughter. The irony of this post for me is that there is a concert, Disturbed, in town next month and she and my 15 yearold son would love to go. I won't let them due to the profanity, flashing of hooters, and weed. I can sure picture my daughter flashing in the near future when she is 18+ and I have no more control. Having teenagers will drive you nuts.

109 posted on 03/17/2003 2:01:14 PM PST by biblewonk (Spose to be a Chrissssstian)
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To: FenianOfEire
Pictures, please!
110 posted on 03/17/2003 2:02:39 PM PST by Young Werther
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To: iranger
I'm very satisfied with my success, but that doesn't change the fact that those were 6 horrific years filled with physical pain and emotional drain. I sometimes look at what other people in that age bracket do for a living and wonder why I didn't go that route, loading dock at a department store doesn't look that terrible. I don't look down on people in those jobs, many of them are absolutely necessary to keep things going, but I do hope they do better and those satisfied with that life probably need to do some heavy thinking.

I just don't think these video will provide a permanent history. There are dozens of these videos and each girl is only on there for a minute or less. Somebody would have to be pretty familiar with how your wife looked to recognize her, then they'd have to admit they watch those things.
111 posted on 03/17/2003 2:06:56 PM PST by discostu (This tag intentionally left blank)
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To: discostu
"I'm very satisfied with my success, but that doesn't change the fact that those were 6 horrific years filled with physical pain and emotional drain."

I guess whenever I felt like the $hit jobs I've had sucked, I'd start to think about my grandfather who worked underground mining ore and considered myself lucky.

"Somebody would have to be pretty familiar with how your wife looked to recognize her"

Here is how I visualize it. 3 guys sitting around watching, "hey wasnt that so & so? Rewind it! Pause it! It is, it is! Hahahaha...nice hooters!"

"then they'd have to admit they watch those things."

Most men I know would have no problem admitting that type of thing. The stigma is on the woman after all. We all know that men are dogs anyway.

112 posted on 03/17/2003 2:22:14 PM PST by iranger
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To: B-Chan
The idea that sex is just somebody's "good time" is the root of the problem our society has with sex today.

You can say that again...

And again...

Sex should be good, but its primary purpose is no more "a good time" than eating's primary purpose is "a good time."

Shalom.

113 posted on 03/17/2003 2:26:30 PM PST by ArGee (I did not come through fire and death to bandy crooked words with a serving-man... - Gandalf)
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To: iranger
Now I hold up fastfood as my inspiration, no matter how bad work gets it nothing compared to lunch-rush.

I don't know. From what I've seen outside in the regular world people aren't so willing to admit they purvey smut/ porn. During my DJ days I ran into some customers outside of work and the conversation usually went:
Them "you look familiar"
Me "hmmm, yeah I'm picturing with with low lights and loud music"
them "oh yeah you're the guy at... {blush, pause}, well I gotta go"
And all I did was play music and tell them to tip both the dancers and the waitress. There were a few that were open about it, but for the most part people who do that thing have a lights on world and a lights low world and fear the two mixing.
114 posted on 03/17/2003 2:31:08 PM PST by discostu (This tag intentionally left blank)
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To: discostu
Discostu: Nobody wants to think about their parents or their kids having sex, the punchline of life is that we're all the result of somebody's good time.

Discostu: I have tons of respect for my wife, if nothing else I respect the fact that she's a better shot than I am.

OK, which was it. Was it "a good time" or was it "respectful sex?"

And while I may not want to drum up the pictures of what my son-in-law will be doing with my daughter, I will never be upset to hear the words, "Guess what, Dad, we're going to have a baby."

Shalom.

115 posted on 03/17/2003 2:41:11 PM PST by ArGee (I did not come through fire and death to bandy crooked words with a serving-man... - Gandalf)
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To: steve-b
One usually sees this statement in various DUfus attacks on capitalism

Even a stopped watch...

Shalom.

116 posted on 03/17/2003 2:43:27 PM PST by ArGee (I did not come through fire and death to bandy crooked words with a serving-man... - Gandalf)
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To: discostu
I'm pretty sure all you guys sayin' your perfectly comfortable with the image of your daughter naked and spread under some guy leaving marks in his back and ruining the sheets haven't really toyed with the image.

Maybe not as much as you have.

But I am still quite comfortable with it, just as long as both left hands have wedding bands on them.

Shalom.

117 posted on 03/17/2003 2:44:47 PM PST by ArGee (I did not come through fire and death to bandy crooked words with a serving-man... - Gandalf)
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To: ArGee
As I pointed out to B-Chan, I didn't say it was "just a good time". Things can be a good time AND respectful. You can enjoy food and draw nourishment from it, and you can respect your wife while breaking the boxspring.

That's exactly my point, nobody wants to think about the nitty gritty.
118 posted on 03/17/2003 2:46:36 PM PST by discostu (This tag intentionally left blank)
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To: discostu
I don't even have kids

Do you often venture in to speak of things of which you have no personal experience as if you were an expert?

I have 3 kids, 2 are daughters.

And I clearly think of all sex very differently than you do. I don't want to "think of all the gory details" of any two people making love - not even me and my wife. I want to experience them, but not sit around and think about them. I gave up my fantasizing days in High School.

Shalom.

119 posted on 03/17/2003 2:47:43 PM PST by ArGee (I did not come through fire and death to bandy crooked words with a serving-man... - Gandalf)
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To: ArGee
I don't want to, it's icky.

Now for some quick levity: what if they go to Germany and follow local customs (they reverse the rings over there)?
120 posted on 03/17/2003 2:48:25 PM PST by discostu (This tag intentionally left blank)
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