Posted on 06/24/2002 4:33:59 PM PDT by BunnySlippers
Edited on 09/03/2002 4:50:41 AM PDT by Jim Robinson. [history]
PARIS -- TV viewers were alarmed. A commonly consumed product, they were warned in an ad, had been found to contain frightening toxic substances.
Not surprisingly, half-a-million people called the toll-free number for information, jamming the line.
The unnamed product was the cigarette, and the health institute that dreamed up the ad said it was a big success.
"The goal was to wake people up and make tobacco a real subject of debate," said Aurelie Martzel, a spokeswoman for the National Health Institute for Prevention and Education. "We're happy that it worked."
(Excerpt) Read more at newsday.com ...
Publications from the Carcinogenic Potency Project
There are more, I am looking...
And it was also fantasy.
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