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EEOC Sues Coca-Cola Beverages Northeast (Kirin Holdings Company, Ltd.) for Sex Discrimination
EEOC ^ | February 18, 2026

Posted on 02/19/2026 7:24:05 AM PST by WhiteHatBobby0701

Federal lawsuit charges beverage company with excluding male employees from an employer-sponsored event based on sex

BOSTON – Coca-Cola Beverages Northeast, Inc., a producer, seller and distributor of Coca-Cola brand products throughout the Northeast United States, violated federal law when it excluded male employees from an employer-sponsored event, the U.S. Equal Employment Opportunity Commission (EEOC) charged in a lawsuit filed today.

According to the EEOC’s lawsuit, in September 2024, Bedford, N.H.-headquartered Coca-Cola Northeast held a two-day employer-sponsored trip and networking event at the Mohegan Sun Casino and Resort in Connecticut. Coca-Cola Northeast privately invited female employees and then excused the female employees who attended the event from their normal work duties on Sept. 10 and 11, 2024, and paid them their normal salary or wages without requiring them to use vacation or other paid time off. Coca-Cola Northeast did not invite any male employees to the event.

“Title VII of the Civil Rights Act of 1964 has long made the exclusion of one protected class of employees from an employer-sponsored event a violation of the law,” said Catherine L. Eschbach, acting EEOC general counsel. “Excluding men from an employer-sponsored event is a Title VII violation that the EEOC will act to remedy through litigation when necessary. The EEOC remains committed to ensuring that all employees – men and women alike – enjoy equal access to all aspects of their employment, including participation in employer-sponsored events, regardless of their sex, race or other protected category.”

This alleged conduct violated Title VII of the Civil Rights Act of 1964, which prohibits employers from making employment decisions motivated by sex. The EEOC filed suit (EEOC v. Coca-Cola Beverages Northeast, Inc., Case No. 1:26-cv-00115) in U.S. District Court for the District of New Hampshire after first attempting to reach a pre-litigation settlement through its administrative conciliation process.

For more information on sex-based discrimination, please visit https://www.eeoc.gov/sex-based-discrimination.

For more information on DEI-related discrimination, please visit https://www.eeoc.gov/wysk/what-you-should-know-about-dei-related-discrimination-work.

The lawsuit was initiated by the EEOC’s Boston Area Office, one of four component offices of the EEOC’s New York District Office. The New York District Office has jurisdiction over Connecticut, Maine, Massachusetts, New Hampshire, New York, northern New Jersey, Rhode Island and Vermont.

The EEOC is the sole federal agency authorized to investigate and litigate against businesses and other private sector employers for violations of federal laws prohibiting employment discrimination. For public sector employers, the EEOC shares jurisdiction with the Department of Justice’s Civil Rights Division. The EEOC also is responsible for coordinating the federal government’s employment antidiscrimination effort. More information about the EEOC is available at www.eeoc.gov.


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: dei; discrimination; eeoc; kirin

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Coca-Cola Beverages Northeast, Inc. is a subsidiary of Japanese brewer Kirin Holdings Company, Inc. (キリンホールディングス株式会社), a Mistubishi Group company. This is NOT The Coca-Cola Company or Coca-Cola Consolidated, local distributors in different areas.

Male employees at Kirin were not allowed at the team-building event.

1 posted on 02/19/2026 7:24:05 AM PST by WhiteHatBobby0701
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To: WhiteHatBobby0701

So, uhhh, since when are men a protected class?

This suit is bogus. My bet is that the CC company planned this all along and planned this follow-up suit to provide cover. Kinda like a horrific scandal comes out on a Congress staffer (e.g., the guy playing dress up steals luggage) and Congress immediately announces that they will do an internal investigation.
Yeah, right.


2 posted on 02/19/2026 7:35:27 AM PST by bobbo666
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To: WhiteHatBobby0701

3 posted on 02/19/2026 7:36:32 AM PST by T.B. Yoits
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To: WhiteHatBobby0701

Good.


4 posted on 02/19/2026 7:36:48 AM PST by alternatives?
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To: bobbo666

“””and Congress immediately announces that they will do an internal investigation.
Yeah, right.”””””

We investigated ourselves very thoroughly and found we did nothing wrong.


5 posted on 02/19/2026 7:38:00 AM PST by shelterguy
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To: WhiteHatBobby0701
violated federal law when it excluded male employees from an employer-sponsored event,

Seems like blatant discrimination to me.

6 posted on 02/19/2026 7:38:38 AM PST by libertylover (The HBM (Has Been Media) is almost all AGENDA-DRIVEN and HATE-DRIVEN, not-truth driven.)
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To: WhiteHatBobby0701

it excluded male employees from an employer-sponsored event,


what was the event?


7 posted on 02/19/2026 7:38:46 AM PST by PeterPrinciple (Thinking Caps are no longer being issued, but there must be a warehouse full of them somewhere)
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To: PeterPrinciple

Coca-Cola Northeast held a two-day employer-sponsored trip and networking event at the Mohegan Sun Casino and Resort in Connecticut.


sorry, read it more closely.


8 posted on 02/19/2026 7:39:54 AM PST by PeterPrinciple (Thinking Caps are no longer being issued, but there must be a warehouse full of them somewhere)
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To: bobbo666
So, uhhh, since when are men a protected class?

Is the law written in such a way that women are a protected class, but not men?

9 posted on 02/19/2026 7:40:41 AM PST by libertylover (The HBM (Has Been Media) is almost all AGENDA-DRIVEN and HATE-DRIVEN, not-truth driven.)
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To: WhiteHatBobby0701

“Team building event”
-

At the Mohegan Sun Casino and Resort.....yeah,THAT’S what it was. 👌


10 posted on 02/19/2026 7:40:43 AM PST by V_TWIN (America....so great even the people that hate it won't leave)
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To: WhiteHatBobby0701

It’s a Violation of Title IX


11 posted on 02/19/2026 7:41:18 AM PST by AppyPappy (They don't call you a Nazi because they think you are one. They do it to justify violence. )
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To: WhiteHatBobby0701

For more information on DEI-related discrimination, please visit https://www.eeoc.gov/wysk/what-you-should-know-about-dei-related-discrimination-work.


https://www.eeoc.gov/wysk/what-you-should-know-about-dei-related-discrimination-work


12 posted on 02/19/2026 7:42:01 AM PST by PeterPrinciple (Thinking Caps are no longer being issued, but there must be a warehouse full of them somewhere)
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To: libertylover

What’s good for the goose.....


13 posted on 02/19/2026 7:43:50 AM PST by dfwgator ("I am Charlie Kirk!")
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To: PeterPrinciple

If the event had been held at a Christian retreat center I doubt anybody would be bitching. Lol!


14 posted on 02/19/2026 7:44:21 AM PST by V_TWIN (America....so great even the people that hate it won't leave)
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To: WhiteHatBobby0701

Confused
If they aren’t affiliated with Coca Cola how can they use the name?


15 posted on 02/19/2026 7:49:04 AM PST by RWGinger
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To: WhiteHatBobby0701

https://www.cokenortheast.com/whoweare

At Coca-Cola Beverages Northeast, we start with great people and great brands, in that order. We unite around a winning workplace culture that respects all people, promotes inclusion, and inspires achievement. From the leadership team to all 3,400 of our associates in our 29 locations, we strive every day to bring our mission, vision, and values to life in the Northeast.


16 posted on 02/19/2026 7:50:00 AM PST by PeterPrinciple (Thinking Caps are no longer being issued, but there must be a warehouse full of them somewhere)
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To: WhiteHatBobby0701

a normal male wouldn’t want to attend a team-building event ...


17 posted on 02/19/2026 7:55:56 AM PST by bankwalker (Feminists, like all Marxists, are ungrateful parasites.)
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To: WhiteHatBobby0701

Slam dunk winner for the EEOC. Need to do a lot more of these kind of cases.


18 posted on 02/19/2026 8:02:49 AM PST by Bruce Campbells Chin
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To: bobbo666

“since when are men a protected class?”

“Sex” is the protected class, which includes men and women.

But you are right, men were ignored and allowed to be discriminated against routinely under the law.

Just like Christians were ignored as part of the “religion” protected class (and, increasingly Jews).

And whites were ignored (and increasingly Asians) as part of the “race” protected class.

And Europeans were ignored under the national origin protected class.

And Veterans were ignored under the Veteran protected class.

Leftists have been been given free rein (reign?) to discriminate against the unpopular since the law was written.


19 posted on 02/19/2026 8:04:27 AM PST by Jewbacca (The residents of Iroquois territory may not determine whether Jews may live in Jerusalem.)
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To: bobbo666

If it is illegal to exclude individuals by sex (which it is) it cuts both ways, or it should not apply at all. Double standards are double standards. This is brilliant because it’s right out of “Rules For Radicals”: Take your enemies standards and force them to live up to them.

CC


20 posted on 02/19/2026 8:07:35 AM PST by Celtic Conservative (Heghlu'meH QaQ jajvam!)
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