General Mills to remove artificial colors from all its US cereals and foods

Reuters ^ | 06 17 2025 | Staff

[yesthatjallen]

General Mills said on Tuesday it would remove artificial colors from its full U.S. retail portfolio by the end of 2027.

The Cheerios maker also said it would remove synthetic dyes from all its U.S. cereals and foods served in K-12 schools by summer 2026.

General Mills added the change will impact only a small portion of the K-12 school portfolio, as nearly all of its school offerings are made without certified colors while 85% of the U.S. retail portfolio is made without artificial colors.

This move comes a few months after Health Secretary Robert F. Kennedy Jr. laid out plans to remove synthetic food dyes from the U.S. food supply to address chronic diseases and conditions such as obesity among Americans.

SNIP

[GOPJ]

...said it would remove synthetic dyes from all its U.S. cereals and foods served in K-12 schools by summer 2026.

Good idea.

[nickcarraway]

Healthy again.

[Telepathic Intruder]

But I like my food to glow in the dark.

[TexasFreeper2009]

if food producers dont want to make good food people like anymore, then they should sell the brands to someone who will make them like they are supposed to be!

I am sooooo tired of busy body liberals taking my sugar, salt, and now coloring out of my favorite things!!!!

If you don’t like it DONT EAT IT!! liberals!!! stop messing with the things I love!!!!!!

[lee martell]

General Mills will use this color change to somehow justify jacking up the prices of their cereals. Watch and see.

There will likely be some Research & Development costs accrued, as they make up new recipes, new packaging, have it taste tested, new ads to promote the ‘Improvements’.
But they should already have a deep pool budget for this anyway.
Will Trix still be for Kids?

[existentially_kuffer]

I wonder if the cereal makers will have another excuse to raise prices under the marketing as, New & Improved.

[Scrambler Bob]

But I like my food to glow in the dark.
= = =

How about your poop?

[Ingtar]

How will we tell the Fruit Loops from the Cheerios?

[existentially_kuffer]

>>>How will we tell the Fruit Loops from the Cheerios?

Blood Pressure LOL

[thecodont]

Beet juice for magenta and pink, annatto for orange, turmeric for yellow...

[jimtorr]

Now if they would remove the High-fructose corn syrup.

[Red Badger]

Cheerios have a British accent.........

[GingisK]

Oh boy! Soylent grey.

[Delta 21]

In Europe a very large selection of American box food is illegal to import and sell, But the “same” product is on our shelves with no oversight at all.

WHy do the food companies make us eat crap?

How much more PROFIT can you squeeze out of the American consumer?

[gildafarrell]

Description of Twinkie from “Die Hard”: “Sugar-enriched flour, partially hydrogenated vegetable oil, polysorbate 60, and Yellow Dye No. 5. Just everything a growing boy needs.”

[cpdiii]

said it would remove synthetic dyes from all its U.S. cereals and foods served in K-12 schools by summer 2026.

Why just k-12 schools. Just get rid of it in all your cereals.

[aimhigh]

What a load of crap. One and a half years to replace poisons? They are stalling, hoping RFK Jr will be gone after another year.

[Texan5]

I’m not a liberal-and I don’t eat processed food-only fresh and organic/free range/non GMO, and I don’t take any drugs-but that is my choice-I like healthy fresh food, being slender, able to do physical work and not being plagued by arthritis, etc despite not being young. That is not likely on a processed food diet.

The food colors won’t change-it will just be colored with natural substances instead of chemicals-I’m sure the taste will still be like colored cardboard or styrofoam, and it will contain enough high fructose corn syrup and processed seed oils to keep everyone addicted to it and prone to obesity, type II diabetes and other chronic conditions. People can add all the refined sugar, salt, and seed oils they like to food themselves, if they want to...

This isn’t a liberal thing-it is a healthy food thing-packaged/convenience foods should not be frankenfood-it is already processed-it does not need any more chemicals-especially when kids are going to eat it...

[Army Air Corps]

General Mills and others sell many of their cereals outside of the US without all of the artificial colors. Froot Loops, for example, in Canada and Europe have natural colors, but Froot Loops in the US are loaded with the artificial colors/dyes.