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MSNBC sees total audience nearly halved post-Election Day, Rachel Maddow loses over 40% of viewers: ratings report
NY Post ^ | 11/27/24 | Alexandra Steigrad

Posted on 11/28/2024 6:45:49 AM PST by Libloather

MSNBC’s ratings have been in free fall since Election Day — including for its star anchor, Rachel Maddow — with the left-leaning network’s audience shriveling by nearly half as staffers panic inside the halls of 30 Rock.

Maddow — who reportedly has agreed to take a $5 million-a-year pay cut with a new, five-year contract worth $25 million a year — has seen her ratings tumble, stoking fears that her outsize compensation heightens the risk of layoffs among the rank and file.

Despite one exec reportedly gushing that the 51-year-old anchor is “ratings Viagra,” since Nov. 5 the “Rachel Maddow Show” saw its audience plummet 41% to 1.4 million total viewers. In the demo, Maddow lost 50% of her audience, bringing in just 118,000, Nielsen said on Wednesday.

This past Monday, Maddow’s program attracted just 1.3 million total viewers — 13% below the previous week and a paltry 84,000 in the key 25-54 demographic — her smallest audience of the year and worst performance in the demo since 2015.

That’s part of a nearly 50% drop across MSNBC where employees are still reeling from last week’s announcement that the network would be spun off next year by parent Comcast, along with its other cable channels— with a top executive even suggesting the MSNBC may be forced to change its name.

The surprise spinoff news and plummeting ratings prompted Joe Scarborough, co-host of “Morning Joe,” to joke nervously on air: “We could all be fired a year from now.”

Nielsen estimated that a whopping 37% of the “Morning Joe” audience has evaporated after he and co-host Mika Brzezinski revealed that they met with President-elect Donald Trump at Mar-a-Lago to reset their contentious relationship– turning off many of their liberal viewers.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Front Page News; Government; Politics/Elections
KEYWORDS: maddow; msnbc; ratings; report
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Are there that many smashed TVs?
1 posted on 11/28/2024 6:45:49 AM PST by Libloather
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To: Libloather

Rachel Maddow whose boss called her “ratings Viagara” is sagging in the polls? it appears the viewers have gone soft on her.


2 posted on 11/28/2024 6:48:07 AM PST by BipolarBob (Our prodigal Haitian son has returned!! Prepare the fatted cat.)
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To: BipolarBob

Elon might keep her, at a reduced salary of course, but make her tell only the truth...


3 posted on 11/28/2024 6:49:23 AM PST by Eli Kopter
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To: BipolarBob

LOL!


4 posted on 11/28/2024 6:49:52 AM PST by PGalt (Past Peak Civilization?)
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To: Libloather

Maddow is a worthless vile human being, a lying pig of a woman with no redeeming qualities.

I thought about it long and hard and that’s the conclusion I reached.


5 posted on 11/28/2024 6:50:06 AM PST by WeaslesRippedMyFlesh
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To: Libloather

It’s hard to imagine that the remaining viewers can walk and chew gum at the same time.


6 posted on 11/28/2024 6:50:33 AM PST by BrexitBen
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To: Eli Kopter

Mad Cow needs to be hooked up to an electric shock chair—kinda like Clockwork Orange.

If she lies she gets shocked.

Eventually she will understand the training requirements.

Lol.


7 posted on 11/28/2024 6:51:32 AM PST by cgbg (It is time to pull the Deep State out of the mass media--like ticks from a dog.)
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To: Libloather

REAL AMERICA’S VOICE!!!


8 posted on 11/28/2024 6:52:20 AM PST by kenmcg (ti hi o)
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To: BrexitBen
It’s hard to imagine that the remaining viewers can walk and chew gum at the same time.

You mean all 40k of them? I'm sure you can find 1/2 a dozen or so who can do that.

9 posted on 11/28/2024 6:53:43 AM PST by Ikeon ( Why don't they, do what they say? Say what they mean? One thing leads to another. )
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To: cgbg

“Mad Cow needs to be...”

I think an English donkey retirement farm would be suitable and humane. Perhaps one near the ex-Montecito lesbian.


10 posted on 11/28/2024 6:57:11 AM PST by Brian Griffin
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To: Libloather

When it changes to Xnbc they’ll get their viewership back......although it’ll be a whole new crop of viewers. LOL! 😂


11 posted on 11/28/2024 6:57:57 AM PST by V_TWIN (America...so great even the people that hate it refuse to leave!)
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To: Libloather

You can only sell hate for so long before it all sounds the same.


12 posted on 11/28/2024 6:58:17 AM PST by bray (It's not racist to be racist against races the DNC hates.)
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To: Libloather

How much Viagra does it take to overcome the Maddow Effect?


13 posted on 11/28/2024 6:58:18 AM PST by ComputerGuy (Heavily-medicated for your protection)
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To: ComputerGuy

“How much Viagra does it take to overcome the Maddow Effect?”

All of it.


14 posted on 11/28/2024 6:59:22 AM PST by cdcdawg ("She runs a mean pick six," said Tim Walz, a fraud.)
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To: bray

Let’s not forget that parts of their current viewership are Trump voters that are like drivers slowing down to rubberneck a train wreck.


15 posted on 11/28/2024 7:01:05 AM PST by DCPatriot ("It aint what you don't know that kills you. It's what you know that aint so" Theodore Sturgeon))
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To: BipolarBob

HA!!!!! Thanksgiving Day Winner comment!


16 posted on 11/28/2024 7:01:34 AM PST by LeonardFMason
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To: Eli Kopter
Elon might keep her, at a reduced salary of course, but make her tell only the truth...

Elon is an amazing person, but I don't think even he is capable of pulling off this change in Maddow.

17 posted on 11/28/2024 7:03:01 AM PST by econjack
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To: WeaslesRippedMyFlesh

She’s just lost dude, just like 99% of the rest of the left. They are Godless and only worship power, money and the environment.

Or as the Bible teaches “false idols” Exodus 20:3-5


18 posted on 11/28/2024 7:03:53 AM PST by V_TWIN (America...so great even the people that hate it refuse to leave!)
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To: Libloather

“People are turning propaganda off in droves, and people like Maddow and the morons that employ them can only look in the mirror for where the blame truly lies.”

https://mrctv.org/blog/nick-kangadis/definition-insanity-msnbc-re-signs-rachel-maddow-mere-25-mil-year


19 posted on 11/28/2024 7:05:21 AM PST by Brian Griffin
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To: Libloather
People walked away. People walk away. People will continue to walk away.

This is why Madame Clinton rued that we're "losing control."

20 posted on 11/28/2024 7:05:45 AM PST by Worldtraveler once upon a time (Degrow government)
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