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Rural retailer Tractor Supply eliminates DEI roles, Pride support and carbon emissions goals
cnbc.com ^ | June 28, 2024 | Ece Yildirim

Posted on 06/28/2024 3:25:44 PM PDT by PROCON

Tractor Supply, a retail chain that sells home improvement equipment, livestock and agricultural supplies for farmers and pet owners, is eliminating diversity, equity and inclusion roles; withdrawing carbon emission goals; and walking back support for the LGBTQ community as part of sweeping changes to environmental, social and governance initiatives, the company announced this week.

The retailer said in a Thursday release that it will no longer submit data to the Human Rights Campaign, an LGBTQ advocacy group. The company will also stop sponsoring Pride festivals and voting campaigns, the release said. The company previously earned a perfect score on the Human Rights Campaign Foundation’s 2022 Best Places to Work Corporate Equality Index.

The announcement comes in the final days of Pride Month.

Tractor Supply is also retiring initiatives aimed at reducing environmental impact and improving employee diversity. The company had set goals to achieve net zero carbon emissions in operations by 2040 and to reduce its water usage by 2025. Its DEI targets included boosting the number of employees of color at the manager level and above by 50% by 2026.

Tractor Supply said it’s making the changes to better represent the values of the communities and customers it serves. The retailer caters to largely rural communities, with 50,000 employees across 2,250 stores in 49 states, according to company data.

“Rural communities are the backbone of our nation and what make America great,” Tractor Supply said in the news release. “We have heard from customers that we have disappointed them. We have taken this feedback to heart.”

(Excerpt) Read more at cnbc.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: affirmativeaction; dei; die; diversity; homosexualagenda; lgbt; lgbtq; reprobate; tractorsupply; winning; woke
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I certainly hope this new business decision of not catering to these delusional & extremist groups continues with other corporations.

Who cares what the Human Right's Campaign demands of you, your company goal is to serve your customer base.

1 posted on 06/28/2024 3:25:44 PM PDT by PROCON
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To: PROCON

Cut out all the dead weight


2 posted on 06/28/2024 3:27:44 PM PDT by butlerweave
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To: PROCON

If Tracto Supply does not fire the employees behind this then they are lying to our faces.


3 posted on 06/28/2024 3:30:18 PM PDT by wildcard_redneck (He who sacrifices freedom for security deserves neither.)
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To: PROCON

I spend $ at that BIG CORP. I was going to switch to smaller independents for my animal feed supplies. This is good news. TSC will still loose some of my business. Economic POWER!


4 posted on 06/28/2024 3:31:17 PM PDT by PGalt (Past Peak Civilization?)
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To: PROCON
Rural retailer Tractor Supply eliminates DEI roles, Pride support and carbon emissions goals

That's good news!

5 posted on 06/28/2024 3:32:53 PM PDT by Navy Patriot (Celebrate Decivilization)
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To: PROCON

Tranny Supply....No thanks!


6 posted on 06/28/2024 3:34:58 PM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: PROCON
Hmmm, a little late?

Not unlike bud lite dropping what's his name in a dress after millions of us were so offended that we dropped the entire brand (for ever and ever.)

7 posted on 06/28/2024 3:37:36 PM PDT by Seaplaner (Never give in. Never give in. Never, never, never...in nothing, great or small...Winston ChurchIill)
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To: PROCON

Don’t care. I’m going to stop shopping there unless necessary.


8 posted on 06/28/2024 3:37:51 PM PDT by Phoenix8
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To: PROCON

The fact that they had to go through this exercise is reason enough to avoid them.

For some reason, it reminds me of Newt sitting on the couch with Pelosi. He never explained why he did it. “It was stupid” and “I regret doing it,” while undoubtedly true, do not answer the question of why. Why did TSC go down this road in the first place? Same question for Bud Light.


9 posted on 06/28/2024 3:39:49 PM PDT by cdcdawg (Pointing out hypocrisy is meaningless to the Left; they don't have principles, they have goals. )
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To: PROCON

I wonder if this is because of the Supreme Court decision that Federal agencies cannot make law anymore; that maybe these corporations were forced to due this due to some goverment agencies “laws.”


10 posted on 06/28/2024 3:40:16 PM PDT by 7thson (I've got a seat at the big conference table! I'm gonna paint my logo on it!)
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To: PROCON

I can tell you what happened. Tractor Supply hired a consultant and the board sat through a slick Power Point presentation telling them how much DEI would improve their image. Quite likely this was done at a weeklong golf outing at a nice resort. Also, the board are probably college educated business types who have been fed a similar line all through school, so it sounded “right.” These outings are not going to have any counterpoint presentations. Though, they must be living under a rock if they hadn’t taken a lesson from Bud Lite.


11 posted on 06/28/2024 3:40:43 PM PDT by Gen.Blather (Wait! I said that out loud? )
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To: PROCON

They were catering to Blackrock.


12 posted on 06/28/2024 3:41:17 PM PDT by monkeyshine (live and let live is dead)
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To: dragnet2

I agree.


13 posted on 06/28/2024 3:42:18 PM PDT by RowdyRoo (There only three types of people, those that can count and those that can't.)
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To: PGalt

You should find a feed mill if you are doing anything beyond “hobby”. The price is about half. You do, at least at ours, have to bring your own bags and buy in bulk but it is worth it.


14 posted on 06/28/2024 3:45:36 PM PDT by Harmless Teddy Bear ( Roses are red, Violets are blue, I love being on the government watch list, along with all of you.)
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To: Phoenix8

It’s just more made in China crap anyhow.


15 posted on 06/28/2024 3:45:38 PM PDT by Leep (Leftardism strikes 1 in 5.)
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To: PROCON

Good for them.


16 posted on 06/28/2024 3:46:41 PM PDT by Parley Baer
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To: PROCON

I wasn’t shopping at Tractor Supply anyway. I try to avoid catching gonorrhea.


17 posted on 06/28/2024 3:47:23 PM PDT by fwdude ( )
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To: Phoenix8

“Don’t care. I’m going to stop shopping there unless necessary.”

Agreed.
they charge to much!


18 posted on 06/28/2024 3:47:36 PM PDT by rellic (rough)
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To: PROCON

Traitor Supply


19 posted on 06/28/2024 3:48:16 PM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: PROCON
(Pride Month)

Satan has been celebrating homosexuals

since the days of Sodom and Gomorrah for 4,100 or 4,200 years now (Genesis chapter 19).

Some believe slightly later.

The apostasy and the Days of Lot are upon us. As prophesied by Jesus Christ Himself.

Do NO harm, Christians, but reject this Godless Reprobate Agenda. (For the thread)








20 posted on 06/28/2024 3:49:52 PM PDT by SaveFerris (Luke 17:28 ... as it was in the days of Lot; they did eat, they drank, they bought, they sold ......)
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