Posted on 04/16/2024 1:28:59 PM PDT by Cronos
Grocery stores that stock Bud Light are planning to shrink the shelf space allotted to the nation’s formerly top-selling beer — by nearly 20% in some parts of the country — after sales tanked following a boycott over its advertising partnership with trans influencer Dylan Mulvaney.
The Anheuser-Busch brand — which was knocked off its perch this year by Modello after more than two decades at the top — will be squeezed out as store managers rearrange the alcoholic beverages section to give more precious real estate to better-selling beers, according to Bloomberg News.
“Anheuser-Busch’s beers will lose a range of about 10% to 15% of their space nationally as resets start,” Jesse Ferber, chief strategy officer for Columbia Distributing, which works with retailers such as Walmart and Target in the Pacific Northwest, told Bloomberg News.
...Ferber said that while the final numbers won’t be known until May or June, he estimates that stores in certain regions of the country could downgrade Bud Light’s shelf space by as much as 18% while in other areas it could be as low as 5%.
Molson Coors Brewing Co, whose stable of brands includes Coors Light, Miller Lite and Coors Banquet, expects to see an increase of shelf space of more than 10%.
Anheuser-Busch spokesperson told Bloomberg News that the company anticipates “small shifts across brands” when it comes to shelf space.
The spokesperson said that Bud Light and Michelob Ultra, another Anheuser-Busch beer, are “the top two share-of-space brands in the beer industry.”
The ensuing boycott has cost the parent company more than $1 billion in lost sales, according to estimates.
(Excerpt) Read more at nypost.com ...
The reduction in shelf space will further reduce sales which will further reduce shelf space
A vicious circle will continue in the direction of its momentum until an external factor intervenes to break the cycle.
Why didnt so called trans people cause increased sales of Bud Light. Weren’t they thrilled one of their own was part of the ad campaign?
Gillette V2.0.
Bring back malt liquor and sign up Al sharpton to hustle it.
I guess not.
And Target 2.0
That fiasco will forever serve as a negative example in marketing classes. Along with shaving fags.
Oh, and you know Al would do it too, if the money was right.
My quick pick up store sells a lot of Busch light and I help them
May?
They haven’t been to the stores I go to. It’s already limited.
I see big stacks of Bud Light in the grocery stores with sale prices. I never see anyone buying any though.
hehe
According to the media the tranny portion of the population is so great Butt Light should have increased its sales even after alienating all the normal people
Stupid should hurt.
I don’t drink, but I’ve tasted multiple IPAs that surprised me with how good they were.
“My quick pick up store sells a lot of Busch light and I help them”
You do realize that Busch light is made by the same company that makes Bud Light.
Definitely not fratty so it should be ok
You do realize I was drinking bud light platinum before and refused to quit?
i started to drink a locally produced mead.... should’ve done this a long time ago.
highly recommended to give it a try.
Its easy to make and doesnt require anything in equipment to make in your own pantry and is generally better than what comes in bottles.
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