Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Bud Light may lose 18% of grocery store shelf space after Dylan Mulvaney boycott
NY post ^ | 28th March 2024 | Ariel Zilber

Posted on 04/16/2024 1:28:59 PM PDT by Cronos

Grocery stores that stock Bud Light are planning to shrink the shelf space allotted to the nation’s formerly top-selling beer — by nearly 20% in some parts of the country — after sales tanked following a boycott over its advertising partnership with trans influencer Dylan Mulvaney.

The Anheuser-Busch brand — which was knocked off its perch this year by Modello after more than two decades at the top — will be squeezed out as store managers rearrange the alcoholic beverages section to give more precious real estate to better-selling beers, according to Bloomberg News.

“Anheuser-Busch’s beers will lose a range of about 10% to 15% of their space nationally as resets start,” Jesse Ferber, chief strategy officer for Columbia Distributing, which works with retailers such as Walmart and Target in the Pacific Northwest, told Bloomberg News.

...Ferber said that while the final numbers won’t be known until May or June, he estimates that stores in certain regions of the country could downgrade Bud Light’s shelf space by as much as 18% while in other areas it could be as low as 5%.

Molson Coors Brewing Co, whose stable of brands includes Coors Light, Miller Lite and Coors Banquet, expects to see an increase of shelf space of more than 10%.

Anheuser-Busch spokesperson told Bloomberg News that the company anticipates “small shifts across brands” when it comes to shelf space.

The spokesperson said that Bud Light and Michelob Ultra, another Anheuser-Busch beer, are “the top two share-of-space brands in the beer industry.”

The ensuing boycott has cost the parent company more than $1 billion in lost sales, according to estimates.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Front Page News; Politics/Elections
KEYWORDS: beer; budlight; budlite; dylanmulvaney; queerbeer
Navigation: use the links below to view more comments.
first 1-2021-22 next last
This is the opposite of a virtuous cycle.

The reduction in shelf space will further reduce sales which will further reduce shelf space

1 posted on 04/16/2024 1:28:59 PM PDT by Cronos
[ Post Reply | Private Reply | View Replies]

To: Cronos

A vicious circle will continue in the direction of its momentum until an external factor intervenes to break the cycle.


2 posted on 04/16/2024 1:31:38 PM PDT by 1Old Pro
[ Post Reply | Private Reply | To 1 | View Replies]

To: Cronos

Why didnt so called trans people cause increased sales of Bud Light. Weren’t they thrilled one of their own was part of the ad campaign?


3 posted on 04/16/2024 1:31:42 PM PDT by Dilbert San Diego
[ Post Reply | Private Reply | To 1 | View Replies]

To: Cronos

Gillette V2.0.


4 posted on 04/16/2024 1:35:20 PM PDT by Freest Republican (This space for rent)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Freest Republican

Bring back malt liquor and sign up Al sharpton to hustle it.


5 posted on 04/16/2024 1:42:02 PM PDT by cnsmom
[ Post Reply | Private Reply | To 4 | View Replies]

To: Dilbert San Diego

I guess not.


6 posted on 04/16/2024 1:42:23 PM PDT by No name given (Anonymous is who you’ll know me as)
[ Post Reply | Private Reply | To 3 | View Replies]

To: Freest Republican

And Target 2.0


7 posted on 04/16/2024 1:42:37 PM PDT by No name given (Anonymous is who you’ll know me as)
[ Post Reply | Private Reply | To 4 | View Replies]

To: Cronos

That fiasco will forever serve as a negative example in marketing classes. Along with shaving fags.


8 posted on 04/16/2024 1:43:44 PM PDT by ComputerGuy (Heavily-medicated for your protection)
[ Post Reply | Private Reply | To 1 | View Replies]

To: cnsmom
Bring back malt liquor and sign up Al sharpton to hustle it.

Oh, and you know Al would do it too, if the money was right.

9 posted on 04/16/2024 1:44:25 PM PDT by PGR88
[ Post Reply | Private Reply | To 5 | View Replies]

To: Cronos

My quick pick up store sells a lot of Busch light and I help them


10 posted on 04/16/2024 1:48:36 PM PDT by NWFree (Sigma male 🤪)
[ Post Reply | Private Reply | To 1 | View Replies]

To: ComputerGuy
🔝🔝🔝

The apostasy and the Days of Lot are upon us. As prophesied by Jesus Christ Himself.

Do NO harm, Christians, but reject this Godless Reprobate Agenda. (For the thread)


11 posted on 04/16/2024 1:48:48 PM PDT by SaveFerris (Luke 17:28 ... as it was in the Days of Lot; They did Eat, They Drank, They Bought, They Sold ......)
[ Post Reply | Private Reply | To 8 | View Replies]

To: Cronos

May?

They haven’t been to the stores I go to. It’s already limited.


12 posted on 04/16/2024 1:50:21 PM PDT by Fledermaus (Is it me, or all of a sudden have the buried trolls come out on FR like cicadas? It's all noise.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Cronos

I see big stacks of Bud Light in the grocery stores with sale prices. I never see anyone buying any though.

hehe


13 posted on 04/16/2024 1:52:52 PM PDT by Bullish (...And just like that, I was off the ping list.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Dilbert San Diego

According to the media the tranny portion of the population is so great Butt Light should have increased its sales even after alienating all the normal people


14 posted on 04/16/2024 2:01:29 PM PDT by ChildOfThe60s ("If you can remember the 60s....you weren't really there")
[ Post Reply | Private Reply | To 3 | View Replies]

To: Cronos

Stupid should hurt.

I don’t drink, but I’ve tasted multiple IPAs that surprised me with how good they were.


15 posted on 04/16/2024 2:14:13 PM PDT by ConservativeMind (Trump: Befuddling Democrats, Republicans, and the Media for the benefit of the US and all mankind.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NWFree

“My quick pick up store sells a lot of Busch light and I help them”

You do realize that Busch light is made by the same company that makes Bud Light.


16 posted on 04/16/2024 2:15:42 PM PDT by JSM_Liberty
[ Post Reply | Private Reply | To 10 | View Replies]

To: PGR88

Definitely not fratty so it should be ok


17 posted on 04/16/2024 2:19:33 PM PDT by cnsmom
[ Post Reply | Private Reply | To 9 | View Replies]

To: JSM_Liberty

You do realize I was drinking bud light platinum before and refused to quit?


18 posted on 04/16/2024 2:21:09 PM PDT by NWFree (Sigma male 🤪)
[ Post Reply | Private Reply | To 16 | View Replies]

To: All

i started to drink a locally produced mead.... should’ve done this a long time ago.

highly recommended to give it a try.


19 posted on 04/16/2024 2:26:12 PM PDT by VAFreedom (Wuhan Pneumonia-Made by CCP, Copyright Xi Jingping)
[ Post Reply | Private Reply | To 18 | View Replies]

To: VAFreedom

Its easy to make and doesnt require anything in equipment to make in your own pantry and is generally better than what comes in bottles.


20 posted on 04/16/2024 6:13:56 PM PDT by gnarledmaw (Hivemind liberals worship leaders, sovereign conservatives select servants.)
[ Post Reply | Private Reply | To 19 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-22 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson