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Restaurant owner breaks down how inflation causes him to charge nearly $16 for BLT: ‘It’s incredible’
NY Post ^ | January 6, 2024 | Alicia Warren

Posted on 01/09/2024 8:03:54 AM PST by Twotone

Inflation, a driving force behind many of the challenges businesses face today, has caused one restaurant owner to charge nearly $16 for a BLT sandwich due to rising costs.

Will Restaurants Investment Group founder and CEO Brian Will broke down his monthly expenses during an appearance on “Varney & Co.” after a friend confronted him about the price of his $16 BLT sandwich.

The wholesale cost for the popular sandwich is only $5 according to Will, but the need to cover operational expenses is what caused the meal that was once $12.99 three years ago, to become $15.99 today.

Will detailed his monthly expenses, sharing insight on the business side of running a restaurant and justifying the rising price of meals.

Will spends $20,000 a month on renting a space that houses one of his restaurants in a “new mixed-use development,” arguing it “costs a lot” given the location.

“My utilities [are] $6,000 a month. My labor in December [was] $60,000, which means I’ve got $86,000 of base cost the day I open the doors on January 1,” Will explained.

“You figure in a 32% food cost. I have $11 of gross profit in that sandwich. You take all my costs divided by $11 of gross profit, and I [have] to sell 93,000 sandwiches just to get to zero before I can make any money,” he continued.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: blt; inflation; labor; overhead; restaurant; restaurants
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1 posted on 01/09/2024 8:03:54 AM PST by Twotone
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To: Twotone

Get out of NYC or shut up.

L


2 posted on 01/09/2024 8:05:06 AM PST by Lurker ( Peaceful coexistence with the Left is not possible. Stop pretending that it is. )
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To: Lurker

Why?

He’s not the one complaining. He’s the one EPLAINING to his idiot liberal customers the consequences of their leftist voting habits.


3 posted on 01/09/2024 8:07:30 AM PST by NorthMountain (... the right of the people to keep and bear arms shall not be infringed)
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To: Twotone

The higher the prices go, the less he will sell, his income will drop and soon he will go out of business. His products are not absolutely necessary or irreplaceable. That is how inflation destroys an economy. The Biden cabal that wants to destroy the American nation knows exactly what it is doing.


4 posted on 01/09/2024 8:13:03 AM PST by allendale
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To: allendale

The Biden cabal that wants to destroy the American nation knows exactly what it is doing.


Build Back Better, means destroying everthing first. And Joe is good at destroying things.


5 posted on 01/09/2024 8:14:00 AM PST by dfwgator (Endut! Hoch Hech!)
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To: Twotone

I bought a baguette at a farmers market and they added 15% more as an employee wellness fee.


6 posted on 01/09/2024 8:16:18 AM PST by Lisbon1940 (I don’t see why they would)
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To: Lurker; All

The “journalist” who wrote the story failed to tell us the location of the restaurant. From what I can tell it looks like it’s Atlanta, not New York City, but who knows?


7 posted on 01/09/2024 8:17:25 AM PST by Joann37
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To: Twotone
what caused the meal that was once $12.99 three years ago, to become $15.99 today.

So, we're talking about a meal, not a "sandwich." Does the writer understand that there is a difference?

8 posted on 01/09/2024 8:19:04 AM PST by Larry Lucido (Donate! Don't just post clickbait!)
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To: NorthMountain

Why?

“He’s not the one complaining. He’s the one EPLAINING to his idiot liberal customers the consequences of their leftist voting habits.”

Like Lurker said, get out of NY. The guy is just as stupid if not stupider than his liberal customers. Why? Because he should know by now that a liberal isn’t going to change.


9 posted on 01/09/2024 8:25:20 AM PST by chuckb87
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To: Lisbon1940

“I bought a baguette at a farmers market and they added 15% more as an employee wellness fee.”

You should have declined the purchase and told them the employees will be just fine without any revenue at all.


10 posted on 01/09/2024 8:27:23 AM PST by chuckb87
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To: Joann37

Central City Tavern in Atlanta is my guess.

Brian will owner.🤔


11 posted on 01/09/2024 8:30:07 AM PST by justme4now (Our Right's are God given and I don't need permission from politicians or courts to exercise them!)
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To: Twotone

His math is off, but the point is made. He would have to sell 7818 sandwiches to break even.


12 posted on 01/09/2024 8:31:36 AM PST by Blood of Tyrants ( "It is easier to fool people than to convince them they have been fooled."- Mark Twain)
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To: Twotone

That’s 300 sandwiches per hour for a 10 hour day.

Something seems to be missing from that equation…


13 posted on 01/09/2024 8:31:53 AM PST by logi_cal869 (-cynicus the "concern troll" a/o 10/03/2018 /!i!! &@$%&*(@ -)
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To: chuckb87

Northern Calif. Safeway. Ham is $87/lb. Chicken pieces 99 cents. Digital coupon required. Ends today.

I cook my own food now. More fun. More control.


14 posted on 01/09/2024 8:32:00 AM PST by DIRTYSECRET
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To: Twotone

Simple answer...it’s not the cost of the materials, it’s the overhead of doing business.


15 posted on 01/09/2024 8:36:13 AM PST by fuzzylogic (welfare state = sharing of poor moral choices among everybody)
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To: Twotone

Why not cut all wages by 50%?


16 posted on 01/09/2024 8:42:07 AM PST by Round Earther
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To: Lurker

“Get out of NYC or shut up.”

Georgia


17 posted on 01/09/2024 8:42:46 AM PST by TexasGator
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To: Twotone

Sheesh- I used to eat at resteraunt local and have same sandwich and soda every day, so I never looked at prices, and was zlways given a bill for $6- this went on for years- the owner never said a word, and I never thought to check- eventual,y the resteraunt sold to new owners, and I looked at their new menus, and lo and behold, the price for the same 2 items was nearly double.

The previous owner never mentioned to me that prices had climbed so high, and like a dummy, I never thought to ask. She was taking a hit on what she could have been getting- i,should have figured that prices had skyrocketed under oblama- She however is a very generous woman, and wouldn’t let me pay more for the hit she had taken on my account. I tried to make up some for it by supplying rhubarb for her pies for the resteraunt, which she hzppily accepted, but it was nowhere near what I had cost her. I was just shocked at how prices had climbed so fast- (they really climbed after gas hit a whopping $4.59 a gallon under oblama)


18 posted on 01/09/2024 8:43:48 AM PST by Bob434
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To: Twotone

““You figure in a 32% food cost. I have $11 of gross profit in that sandwich. You take all my costs divided by $11 of gross profit, and I [have] to sell 93,000 sandwiches just to get to zero before I can make any money,” he continued.”

That omits his drink profits!


19 posted on 01/09/2024 8:43:56 AM PST by TexasGator
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To: DIRTYSECRET

That’s some pricey ham. Iberico?


20 posted on 01/09/2024 8:47:34 AM PST by armydoc
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