Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

The staying power of the Bud Light boycott
Axios ^ | July 9, 2023 | Eleanor Hawkins

Posted on 07/09/2023 2:03:13 PM PDT by Republicans 2016 2020

click here to read article


Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-68 next last
To: Mr. Jeeves

They underestimated the power of male ridicule.


Yup !
https://www.youtube.com/shorts/aF3RMDogWV4


41 posted on 07/09/2023 3:34:47 PM PDT by Reverend Wright ( Everything touched by progressives, dies !)
[ Post Reply | Private Reply | To 39 | View Replies]

To: AndyTheBear
I have occasionally pointed out what some brands think is customer loyalty is actually apathy. They buy out of habit because the product is ok. Not great but ok. And most people are happy with cheap "ok". Ok is pleasant and not demanding.

But this is just inertia. And there are other brands out there.

Shake the customer enough and they will transfer their apathy to some new brand and they ain't coming back.

42 posted on 07/09/2023 3:48:06 PM PDT by Harmless Teddy Bear (Follow the money. Even if it leads you to someplace horrible it will still lead you to the truth.)
[ Post Reply | Private Reply | To 2 | View Replies]

To: All

Must be galling to Budlight to realize they did this to themselves.

They foolishly heeded a tiny percentage of the citizenry thinking ALL Americans were in sync with a few weird perverts.

How wrong they were.


43 posted on 07/09/2023 4:04:36 PM PDT by Liz (Vox Populi, Vox Dei (voice of the people is the voice of God))
[ Post Reply | Private Reply | To 20 | View Replies]

To: meyer

The local Walmart grocery has Bud light in the cooler - behind a support post. You’d pretty much have to move a couple of cases of another brand to work out a package of Bud light. The hot Bud light is as easy to get to as any of the other out of the cooler beers.


44 posted on 07/09/2023 4:25:11 PM PDT by PAR35
[ Post Reply | Private Reply | To 29 | View Replies]

To: KingLudd

I don’t even remember...
I just know that I will never purchase their cheese again...
Something to do with deplorable I think


45 posted on 07/09/2023 4:25:36 PM PDT by joe fonebone (And the people said NO! The End)
[ Post Reply | Private Reply | To 35 | View Replies]

To: DesertRhino

I really don’t remember.. it’s been that long...
What these companies need to be reminded of is that any business plan that automatically alienates half of your potential customer base is doomed to failure


46 posted on 07/09/2023 4:29:00 PM PDT by joe fonebone (And the people said NO! The End)
[ Post Reply | Private Reply | To 40 | View Replies]

To: chajin

47 posted on 07/09/2023 4:35:33 PM PDT by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
[ Post Reply | Private Reply | To 16 | View Replies]

To: davidb56

The CEO’s response to the Dylan Mulvaney ad basically told us that he was in on it or approved of it before or after the fact (and/or had nurtured an environment that would push this agenda).


48 posted on 07/09/2023 4:38:00 PM PDT by RoosterRedux
[ Post Reply | Private Reply | To 4 | View Replies]

To: Republicans 2016 2020

Bud light is like sex in a canoe.

It’s ******* near water.


49 posted on 07/09/2023 4:38:50 PM PDT by cableguymn
[ Post Reply | Private Reply | To 1 | View Replies]

To: Republicans 2016 2020

Was reading yesterday that Bud Light had dropped out of the
top ten selling beers. I believe it is now listed at about
14th.

Seriously, wow...

I think the frustration level in the average middle class
male is so high these days, that something like this looms
large as a way to give these people a voice.

What else can we do, that packs this much of a wallop?

I’m not a big beer drinker these days, but Bud Light was
my favorite of the light beers.

It’s kind of sad that I can’t drink it anymore, but after
what the corporation did, I’m out.

I don’t wish harm on transsexuals. Do your thing, but shut
up about it. Quit grooming children.

When they and corporations try to promote it, I’m out.

It’s not normal, and it’s simply not something I want to
see grow exponentially.


50 posted on 07/09/2023 4:47:23 PM PDT by DoughtyOne (I pledge allegiance to the flag of the USofA & to the Constitutional REPUBLIC for which it stands.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Hojczyk

JC Penney and their two mommies catalogue was first. BTW, anyone been to a pennies lately, oh wait


51 posted on 07/09/2023 4:48:47 PM PDT by Repeat Offender (While the wicked stand confounded, call me with Thy saints surrounded.)
[ Post Reply | Private Reply | To 7 | View Replies]

To: Liz
Must be galling to Budlight to realize they did this to themselves.

Yes, I can understand most everything about this except for their complete paralysis. Maybe they were told by AB or InBev corporate to shut up and let it blow over. Maybe apologizing for this mistake would tick off enough activists to affect their corporate ESG scores. Whatever reason, it's pretty obvious by now that something is more important to AB than having the top-selling beer in the country for 20 years. And $27 billion market cap.

52 posted on 07/09/2023 4:57:49 PM PDT by Billthedrill
[ Post Reply | Private Reply | To 43 | View Replies]

To: Falconspeed
Proof: Today Subaru is still trying to wash away the stain from their 1996 ads in gay publications.

LOL! My old GF bought a Subaru last week (mainly because it was one of the few cars available In the US with a manual transmission). She was shocked when I told her Subaru is the car of lesbians.

53 posted on 07/09/2023 4:58:47 PM PDT by Rummyfan (In any war between the civilized man and the savage, support the civilized of man.)
[ Post Reply | Private Reply | To 32 | View Replies]

To: AndyTheBear
A brand that ruined its reputation among its customers.

You've put it as SIMPLY and CONCISELY as I've seen it stated.

54 posted on 07/09/2023 5:06:50 PM PDT by VideoDoctor
[ Post Reply | Private Reply | To 2 | View Replies]

To: Republicans 2016 2020

I stopped buying goose island which is also owned by AB and will never buy it again.


55 posted on 07/09/2023 5:58:17 PM PDT by joma89 (Buy weapons and ammo, folks, and have the will to use them.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Rummyfan

A former female coworker and good friend purchased a Subaru a few years ago. She too was unaware of the Subaru/Lesbian connection which I promptly (along with her boyfriend…now husband) made her aware of.
She lovingly refers to her car as the “Lesburu”.


56 posted on 07/09/2023 6:00:43 PM PDT by Married with Children
[ Post Reply | Private Reply | To 53 | View Replies]

To: Mr. Jeeves

Maybe even ridicule by a real woman, like me.

I saw a guy a couple of weeks ago with Bud Light Peach in his cart. I gave him a break, because what guy drinks peach anything? Must’ve been for his gal, and he’s obviously not man enough to tell her to go buy her own beer.


57 posted on 07/09/2023 6:09:49 PM PDT by FamiliarFace (I got my own way of livin' But everything gets done With a southern accent Where I come from. TPetty)
[ Post Reply | Private Reply | To 39 | View Replies]

To: Republicans 2016 2020

If we could harness this power and take down other woke companies, corporations and professional organizations.............

Kid Rock put a serious hurt on AB.


58 posted on 07/09/2023 7:20:02 PM PDT by Salvavida
[ Post Reply | Private Reply | To 1 | View Replies]

To: WeaslesRippedMyFlesh

I don’t think it will survive to 2024.

AB InBev has a portfolio of cheap, commodity beers, from Budweiser (don’t compare it to the original Czech Budweiser) to Stella Artois. These are forgettable, bad beer.

People who switch will not return.

AB InBev will split into parts I’m guessing


59 posted on 07/09/2023 11:00:34 PM PDT by Cronos
[ Post Reply | Private Reply | To 10 | View Replies]

To: Republicans 2016 2020

Light beers do not differ much. I am not sure I could distinguish a Bud Light from a Miller lite in a blind tasting. So, they know that their sales are based mostly on image and marketing. And they decided to alienate the majority of their customers. Brilliant. You had to go to an Ivy League school to get that smart.


60 posted on 07/09/2023 11:46:35 PM PDT by csn vinnie
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-68 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson