Posted on 06/21/2023 11:54:18 AM PDT by DallasBiff
CMO Anheuser-Busch USA Marcel Marcondes speaks at the Cannes Lions International Festival June 20, 2019 in Cannes, France.
New York CNN —
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
“When things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers to be very humble,” said Marcel Marcondes, Anheuser-Busch’s global chief marketing officer, at a conference on Monday.
Bud Light sales have tumbled since the company’s partnership with transgender influencer Dylan Mulvaney sparked an anti-trans backlash and calls for a boycott. The company’s tepid response angered LGBTQ+ advocates, and the episode became ground zero in America’s culture wars.
(Excerpt) Read more at cnn.com ...
” They’re catering to the “woke” left because they are afraid of the consequences from the radical left if they don’t.”
What consequences? Do you think there are enough noodle-arm, soi-boi potheads in Portland and San Fran to right the bud light beer sinking ship?
They were raised this way and then it was hardened in college.
Have patience. The pendulum always swings back, even if it takes time.
They can’t just simply say they made a mistake.
Why not?
Denying the truth works for the most powerful people in the Nation.
I expect it is. Most people can’t remember what they did 2 hours ago.
“You’ve quoted a post that was not made by me.”
Sorry friend.
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