Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Anheuser-Busch has lost a staggering $15.7 BILLION in value since Bud Light controversy began - as rivals add $3.2b to their value and experts warn of beer SHORTAGE
Daily Mail UK ^ | May 24, 2023 | Emma James

Posted on 05/24/2023 9:57:21 PM PDT by Morgana

Bud Light's parent company Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with transgender-influencer Dylan Mulvaney.

Since April 1, the company has consistently been dropping down the rankings, with experts saying it 'just keeps getting a little worse each week'.

But their competitors have added $3.2billion in market value to their brands in the same time.

Molson Coors, which owns Coors Lite, has seen an increase of $2.2billion market value, around 20 percent, while Heineken has a spike of $1billion – an increase of 1.7 percent.

Sales of Bud Light are down more than 23 percent as of the week ending May 6, according to JPMorgan beverage analyst Jared Dinges.

He said the bank expects a 12 to 13 percent volume decline over the course of a year in the US.

'We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,' the analysts said on Tuesday.

He added: 'Shares have underperformed EU Beer peers by 15% since the start of April.

'We believe this is due to U.S. uncertainty, as investor focus has shifted squarely to the potential impact from the Bud Light controversy.'

The expected decline in earnings, before interest and tax, will follow a 12 percent drop in volume and a 10 percent decline in sales.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy; Culture/Society; Front Page News; Politics/Elections
KEYWORDS: anheuserbusch; budboycott; budlight; budlighttreatment; budweiser; dylanmulvaney; getwoke; gobroke; gowokegobroke; homosexualagenda; mulvaney; reprobates; tiktok
Navigation: use the links below to view more comments.
first previous 1-20 ... 41-6061-8081-100101-103 next last
To: ansel12
This is what girl power looks like - Alissa Heinerscheid was able to destroy a major American brand with one tranny on a can. You go girl!!!!
61 posted on 05/25/2023 5:01:09 AM PDT by GrannyAnn ( )
[ Post Reply | Private Reply | To 7 | View Replies]

To: GOPJ

I agree. FIRE EVERYBODY that had anything to do with this debacle and do it PUBLICLY meaning out in the open with plenty of marxist presstitutes as witnesses.

For an “officer” of AB, to keep his/her’s job, they would have to have and show the public dated emails proclaiming their objections to Mulvaney’s Folly. Otherwise, FIRE all officers of AB and, as you say, their advertising company.

At that point, I would drink another Bud Light.


62 posted on 05/25/2023 5:02:28 AM PDT by Cen-Tejas
[ Post Reply | Private Reply | To 52 | View Replies]

To: Morgana

Not to worry. AB has the full support of the transcommunity behind them. They’ll be fine.


63 posted on 05/25/2023 5:09:11 AM PDT by Mashood
[ Post Reply | Private Reply | To 1 | View Replies]

To: House Atreides

InBev hires a liberal white woman and then is shocked when she reverts to type?


64 posted on 05/25/2023 5:15:57 AM PDT by nonliberal (Z.)
[ Post Reply | Private Reply | To 8 | View Replies]

To: Morgana

Three of us met up at a local gavel pit where we usually go to shoot. The one that owns the gravel pit showed up with a case of Bud Light that he had purchased a good while ago, and none of us had any intention of ever drinking that “tranny fluid” ever again. I don’t drink anyway so it was no big deal. to me.
We shook the cans up, then set em up on our homemade range at 100 yards and took turns shooting em, but our self-imposedrule was .22 rimfire...or less.
Ha...I just happened to have my .17HMR with me. Oh, they spewed reaaal good, too!! The other two just couldn’t stand it, so out came the ARs....lol.
We had a blast (pun is intended).
And yes; we picked up all the “trash” before we left there.


65 posted on 05/25/2023 5:17:38 AM PDT by lgjhn23 ("On the 8th day, Satan created the progressive liberal to destroy all the good that God created...")
[ Post Reply | Private Reply | To 1 | View Replies]

To: ansel12

She’s been replaced by Budweiser global marketing VP. I believe she’s on paid leave. Contracts in place, I’m sure she’ll get a golden parachute.


66 posted on 05/25/2023 5:18:12 AM PDT by BBQToadRibs2
[ Post Reply | Private Reply | To 7 | View Replies]

To: GrannyAnn

Imagine reversing the gender and spokesman roles, say putting Ted Nugent in a beer brand and the left gets upset and champions a boycott producing similar disastrous results.
How long would that guy be employed ?


67 posted on 05/25/2023 5:33:07 AM PDT by daku
[ Post Reply | Private Reply | To 61 | View Replies]

To: Cobra64

true

but i think they are catching on

cuz several of the AB brands have down sales


68 posted on 05/25/2023 5:43:50 AM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
[ Post Reply | Private Reply | To 17 | View Replies]

To: rdcbn1

the lesson here is

instead of alienating their customers

they should be fighting the fascism of esg


69 posted on 05/25/2023 5:45:53 AM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
[ Post Reply | Private Reply | To 18 | View Replies]

To: SauronOfMordor

the blood bath will be the q2 results


70 posted on 05/25/2023 5:48:24 AM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
[ Post Reply | Private Reply | To 41 | View Replies]

Comment #71 Removed by Moderator

Comment #72 Removed by Moderator

To: joshua c

Yes...that is what I like to drink as well, when I going for beer.


73 posted on 05/25/2023 6:03:39 AM PDT by rlmorel ("If you think tough men are dangerous, just wait until you see what weak men are capable of." JBP)
[ Post Reply | Private Reply | To 4 | View Replies]

To: drypowder
LOL, ipso facto they are dumber than meets the eye!
74 posted on 05/25/2023 6:04:54 AM PDT by rlmorel ("If you think tough men are dangerous, just wait until you see what weak men are capable of." JBP)
[ Post Reply | Private Reply | To 14 | View Replies]

To: Morgana

I work in retail wine and spirits sales and we are already seeing shortages of some Coors and Miller products. Bud Lite was not a major product in our market and while it is still selling sales are flat or trending downward. Memorial Day weekend is one of our biggest for beer sales and we expect to run out of Coors before weeks end.


75 posted on 05/25/2023 6:09:09 AM PDT by The Great RJ
[ Post Reply | Private Reply | To 1 | View Replies]

To: Morgana

Check the stock short sales and purchases of put options just prior to these “marketing blunders” by InBev (Anheuser-Busch), Disney, Target, et al.

Anheuser-Busch didn’t “lose” $15.7 Billion, the elite investors and top management took much of that out of the company with their short sales and put options. They KNEW this DIE garbage would hurt the company, so they used it to enrich themselves while scoring political points.

You can look for similar patterns in the recent collapses of mid-sized banks. Again, the elite investors and top management KNEW these banks were in trouble due to their large portfolios of long-term low interest loans. They cashed out, created the “run” on the bank, and then stuck the taxpayers with the bills.


76 posted on 05/25/2023 6:09:28 AM PDT by Natty Bumppo@frontier.net (We are the dangerous ones, who stand between all we love and a more dangerous world.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Morgana

Hope they crash and burn.

I’m going to miss the Clydesdales though. Those were really good commercials when they were coming through the snow and pulling the wagon. Also have fond memories of the animal theme park in St. Louis. One more American icon hacked down by communism.

Perhaps the demise of the brand can be a useful lesson to others contemplating hitching their wagon to trash and perversion? Nah.

Really though, how profoundly stupid can anyone be in the executive suite to have thought that a bunch of beer swilling red necks would ever identify with a tranny? Insanity. I’d love to see the share holders sue their asses off. The next stock holder’s meeting should be entertaining shouldn’t it?


77 posted on 05/25/2023 6:32:26 AM PDT by Sequoyah101 (Procrastination is just a form of defiance.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: joshua c
"...time to stock up on Yuengling.

You bet. Yuengling is the oldest brewery in the US. They have about 12 different beers. I prefer the "Flight" and "Dark Porter". Excellent. Thanks Butt Light. If it wasn't for their Woke crap I would never have tried a Yuengling.

78 posted on 05/25/2023 6:43:45 AM PDT by mosaicwolf
[ Post Reply | Private Reply | To 4 | View Replies]

To: Morgana

Well, “transgender-influencer Dylan Mulvaney” certainly influenced, eh?


79 posted on 05/25/2023 6:46:14 AM PDT by Vigilanteman (The politicized state destroys aspects of civil society, human kindness and private charity.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Morgana

Once people get in the habit of avoiding AB products, it will become permanent. I’ve noticed this with other issues: once a change is made, and people get used to the change, there is seldom a return. For example: gas prices rise, people cut back on driving, by adopting different travel strategies. If prices fall, their behavior is very slow in reverting back.

This was a royal screw up by AB.


80 posted on 05/25/2023 6:53:40 AM PDT by FMBass (Que sais Je)
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-20 ... 41-6061-8081-100101-103 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson