Posted on 04/22/2023 6:21:25 AM PDT by devane617
The Bud Light senior marketing executive behind the controversial Dylan Mulvaney ad campaign has taken a leave of absence, according to a report.
Alissa Heinerscheid, vice president of marketing for the popular beer, will be replaced by Budweiser global marketing VP Todd Allen, AdAge reported on Friday.
Heinerscheid has led the brand since June. It’s unclear if her replacement will be permanent.
The move comes as Bud Light and its parent company Anheuser-Busch have faced immense backlash for its partnership with Mulvaney, a transgender influencer who rose to fame chronicling her gender transition on social media.
At the conclusion of Mulvaney’s transition she dubbed “365 Days of Girlhood,” the beer maker sent the activist custom-made can’s featuring her face, which she revealed in an April 1 Instagram post with the hashtag #budlightpatner. She later posted another video enjoying one of the beers in a bathtub.
(Excerpt) Read more at nypost.com ...
And take your frat boys with you!
Boy, talk about someone who crapped in their own foxhole...
I'd say it's pretty clear.
“I’d say it’s pretty clear. “
I agree. It’s pretty clear to me...
I’ve seen someone get fired for throwing paper. All this babe did was ruin a company.
They’re just going to send her to a hotel in the Bahamas until people forget about it. She has a role to fill.
If she gets fired than I might buy a Bud lite
She will probably seek mental health counseling because she won’t be able to comprehend how it all went wrong, she is the smartest person in the world, went to the best schools and had the best plan to market Bud Light and it all failed and she will likely never come back to her job.
Right now, she’s blaming all the Frat Boys and Red Neck MAGA people who destroyed her life and career, until she understands the problem is what she sees every day in the mirror, she will never gain any sanity.
What the hell do you have to do to get fired??? Being responsible for BILLIONS lost gets you a “leave of absence?”
Bud Light is now Bud Lead. Cannot be saved.
“Boy, talk about someone who crapped in their own foxhole...”
Heinerscheid can now have the time needed to transition to a woman, unfettered by the frat environment.
She should become a bud light distributor in Saudi Arabia.
The new guy, Todd Allen, looks like a pansy.
Nope ... not gonna do it ... wouldn't be prudent.
Agreed.
Even after AB InBev tried to sell us on gay marriage with this commercial back in 2016?
https://www.youtube.com/watch?v=7vETmzQcc4A&ab_channel=MarketingTheRainbow
You think they are going to stop selling woke after she gone?
Don’t ever go back. Nothing has changed. They are just “restructuring”, or moving game pieces around on the board. They are still fully in on the LGBT+ bandwagon.
365 Days of Girlhood?
Exactly how did he change his chromosomes from male to female?
Transgender is BS!
I’m surprised the new marketing guy, Todd Allen, isn’t featured in that ad. He looks like he fits right in.
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