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Bud Light marketing exec behind Dylan Mulvaney partnership takes leave of absence: report
nypost ^ | 04/22/2023

Posted on 04/22/2023 6:21:25 AM PDT by devane617

The Bud Light senior marketing executive behind the controversial Dylan Mulvaney ad campaign has taken a leave of absence, according to a report.

Alissa Heinerscheid, vice president of marketing for the popular beer, will be replaced by Budweiser global marketing VP Todd Allen, AdAge reported on Friday.

Heinerscheid has led the brand since June. It’s unclear if her replacement will be permanent.

The move comes as Bud Light and its parent company Anheuser-Busch have faced immense backlash for its partnership with Mulvaney, a transgender influencer who rose to fame chronicling her gender transition on social media.

At the conclusion of Mulvaney’s transition she dubbed “365 Days of Girlhood,” the beer maker sent the activist custom-made can’s featuring her face, which she revealed in an April 1 Instagram post with the hashtag #budlightpatner. She later posted another video enjoying one of the beers in a bathtub.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Culture/Society; Miscellaneous; News/Current Events
KEYWORDS: beer
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fyi
1 posted on 04/22/2023 6:21:25 AM PDT by devane617
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To: devane617

And take your frat boys with you!


2 posted on 04/22/2023 6:23:39 AM PDT by ComputerGuy (Heavily-medicated for your protection)
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To: devane617

Boy, talk about someone who crapped in their own foxhole...


3 posted on 04/22/2023 6:24:17 AM PDT by donozark (Colonel Tom Parker was a Democrat.)
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To: devane617
It’s unclear if her replacement will be permanent.

I'd say it's pretty clear.

4 posted on 04/22/2023 6:25:28 AM PDT by ClearCase_guy (“You want it one way, but it's the other way”)
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To: ClearCase_guy

“I’d say it’s pretty clear. “

I agree. It’s pretty clear to me...


5 posted on 04/22/2023 6:26:26 AM PDT by devane617 (Discipline Is Reliable, Motivation Is Fleeting..)
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To: devane617

I’ve seen someone get fired for throwing paper. All this babe did was ruin a company.


6 posted on 04/22/2023 6:27:23 AM PDT by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
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To: devane617

They’re just going to send her to a hotel in the Bahamas until people forget about it. She has a role to fill.


7 posted on 04/22/2023 6:27:51 AM PDT by struggle
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To: All

If she gets fired than I might buy a Bud lite


8 posted on 04/22/2023 6:28:02 AM PDT by escapefromboston (Peace, commerce and honest friendship with all nations, entangling alliances with none.)
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To: ComputerGuy

She will probably seek mental health counseling because she won’t be able to comprehend how it all went wrong, she is the smartest person in the world, went to the best schools and had the best plan to market Bud Light and it all failed and she will likely never come back to her job.

Right now, she’s blaming all the Frat Boys and Red Neck MAGA people who destroyed her life and career, until she understands the problem is what she sees every day in the mirror, she will never gain any sanity.


9 posted on 04/22/2023 6:28:05 AM PDT by srmanuel
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To: devane617

What the hell do you have to do to get fired??? Being responsible for BILLIONS lost gets you a “leave of absence?”


10 posted on 04/22/2023 6:28:37 AM PDT by HandBasketHell
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To: devane617

Bud Light is now Bud Lead. Cannot be saved.


11 posted on 04/22/2023 6:28:43 AM PDT by allendale
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To: donozark

“Boy, talk about someone who crapped in their own foxhole...”

Heinerscheid can now have the time needed to transition to a woman, unfettered by the frat environment.


12 posted on 04/22/2023 6:30:06 AM PDT by Bshaw (A nefarious deceit is upon us all!)
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To: devane617

She should become a bud light distributor in Saudi Arabia.


13 posted on 04/22/2023 6:30:13 AM PDT by dynachrome (“We cannot save Ukraine by dooming the US economy.” Rand Paul)
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To: devane617

The new guy, Todd Allen, looks like a pansy.


14 posted on 04/22/2023 6:30:25 AM PDT by FamiliarFace (I got my own way of livin' But everything gets done With a southern accent Where I come from. TP)
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To: escapefromboston
If she gets fired than I might buy a Bud lite

Nope ... not gonna do it ... wouldn't be prudent.

15 posted on 04/22/2023 6:31:35 AM PDT by BlueLancer (Orchides Forum Trahite - Cordes Et Mentes Veniant)
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To: srmanuel

Agreed.


16 posted on 04/22/2023 6:32:00 AM PDT by ComputerGuy (Heavily-medicated for your protection)
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To: escapefromboston

Even after AB InBev tried to sell us on gay marriage with this commercial back in 2016?
https://www.youtube.com/watch?v=7vETmzQcc4A&ab_channel=MarketingTheRainbow

You think they are going to stop selling woke after she gone?


17 posted on 04/22/2023 6:32:15 AM PDT by Tom Tetroxide
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To: escapefromboston

Don’t ever go back. Nothing has changed. They are just “restructuring”, or moving game pieces around on the board. They are still fully in on the LGBT+ bandwagon.


18 posted on 04/22/2023 6:33:02 AM PDT by FamiliarFace (I got my own way of livin' But everything gets done With a southern accent Where I come from. TP)
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To: devane617

365 Days of Girlhood?

Exactly how did he change his chromosomes from male to female?

Transgender is BS!


19 posted on 04/22/2023 6:34:49 AM PDT by N. Theknow (Kennedys-Can't drive, can't ski, can't fly, can't skipper a boat-But they know what's best for you.)
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To: Tom Tetroxide

I’m surprised the new marketing guy, Todd Allen, isn’t featured in that ad. He looks like he fits right in.


20 posted on 04/22/2023 6:35:53 AM PDT by FamiliarFace (I got my own way of livin' But everything gets done With a southern accent Where I come from. TP)
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