Posted on 04/13/2023 5:20:53 PM PDT by 11th_VA
Bud Light parent company Anheuser-Busch appears to be trapped between a rock and a hard place as it grapples with polarization over its paid partnership with transgender influencer Dylan Mulvaney.
Since the controversy emerged on April 1, Bud Light and Anheuser-Busch's main social media accounts have fallen silent, despite major sporting events of the kind the brand typically chimes in on.
Aside from an initial terse statement, Anheuser-Busch has also ignored media requests on the issue. Last week, a Missouri distributor canceled an event featuring the famed Budweiser Clydesdales, citing safety concerns.
'They never expected the reaction that they got,' said Gareth Boyd, a marketing and PR expert with Forte Analytica, speaking to DailyMail.com on Thursday as an industry observer. 'Right now, if they respond and they don't get it right, they're only going to further hurt themselves.'
'I think they're probably trying to avoid talking about it, hoping and praying that it will go away, but it's probably the worst thing you could possibly do,' he added...
Behind the scenes Anheuser-Busch, there have been hints of internal turmoil and finger-pointing over fallout from the controversy.
According to sources cited by the Daily Wire, 'no one at a senior level' was aware of the Mulvaney brand partnership before it launched, and the campaign was undertaken by a 'low-level marketing staffer.'
Executives have 'paused' new marketing campaigns so they can implement a more robust vetting process for future projects, according to the report...
(Excerpt) Read more at dailymail.co.uk ...
Wait, wait, I may have stumbled upon the solution. Just change the name of the product to “Blight”.
AB’s silence probably indicates the CEO approved.
If he fires the nitwit VP of Marketing who created the trans partnership
she will say her plan was approved by the CEO.
And he’s finished too.
Hence, the silence.
Eventually, Shareholders may force the firing of both.
Let the aristocracy of wokeism watch from their echo chambers.
“There really isn’t a problem for AB that time won’t fix.”
It is very difficult to make predictions, especially about the future.
Drinkers that I know say there is nothing really special about Bud; its cheap and they have had good enough marketing in the past - horses and all.
But now their marketing is bad. And their marketing guru has publicly said they will urinate their beer on their redneck base.
If Americans buy into this level of disrespect I’ll be surprised. Of course, a lot of people still watch professional football.
DOH!!! 😂😂😂😂😂😂 So so sad.
Hilarious!
Alissa Heinerscheid, VP of marketing is the one who spearheaded this train wreck and she’s no “ ‘low-level marketing staffer.’
https://www.anheuser-busch.com/brands
Below the text at the top of the site page are other AB Brands
Besides Budweiser.
My old Polish grandmother used to have wooden cases of Miller High Life delivered to her Manhattan railroad flat on 14th and Ave D.
At lunch time I always got a small glass to drink.
Good enough for her, good enough for me! The champagne of beers ...
Z
Just posted on “Mexican word of the day”
Budweiser
They say she’s a lady budweiser her panties look like there’s a burrito in there?
One of the other beer companies can step up and say “ we aren’t trannies” and pick up A-B customers.
They’re staying silent and for them that’s the best thing to do. If they comment on it in any way it’s going to give life to it. They know that conservatives have short memories and it’ll all blow over, maybe not as quickly as they wish but it will eventually. Conservatives don’t do effective boycotts like the left, we have jobs and other things to worry about so we don’t stick to punishing people who have wronged us. As an example, look at the two clowns that were recently ejected from the Tennessee Legislature for misconduct. A week later and they’re already back in the legislature. Republicans just rolled over and let them back in, they hung their heads and let the democrats steamroll them...again.
“Conservatives are horrible at boycotts and the left knows it”
Exactly. If the left were boycotting AB they’d be hijacking beer trucks, threatening drivers, and vandalizing property.
Their PR people probably advised them to lay low and keep quiet and everything will calm down after a bit of turmoil.
They’ve lost $6.7 billion so far and that number continues to climb.
It's not the trannies they fear, it's their corporate bosses. Tranny stuff is official Democratic Party doctrine and they are quite explicit about it from the president on down.
Since the increase of home and local microbrews popping up in every city or town nowadays, Budweiser has had competition for over a decade or so now. They can suck it.
Went to a upscale pizza place this evening in one of the most unwoke parts of this USA. I looked over the beer list, Bud Lite was $3,... PBR $4. Made me laugh.
From Haavad, they came to their plush corner office at a top corporation. They are in the liberal bubble there and any talk against the trans crap is not allowed. An contrarian talk that does not line up with Woke-ism is not tolerated and DEI does not include anything not Woke.
They probably look down on their blue collar customers who do not share their Woke-ism. They think that they can use their opportunity to shove Woke-ism down the throats of their "dumb" customers.
We see this over and over in corporate offices. The people running these companies don’t use the products, aren’t passionate about the products and doesn’t associate with people that use the product. Completely removed from the average consumers.
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