Alissa Heinerscheid, VP, Bud Light | Make Yourself at Home, Episode 21 (In her own words)

YouTube ^ | March 23, 2023 | Make Yourself At Home

[Rummyfan]

At home, she’s a mom who celebrates her kids’ wins with a family swag chain, and a cancer survivor, who finds her joy paying it forward and coaching other women through the tough moments she's been through herself, like having her three kids through surrogacy.

Um... how were those pregnancies tough for her?!

[Rummyfan]

It means shifting the tone. It means having a campaign that's truly inclusive and feels lighter and brighter and different and appeals to women and to men.

So she came up with a campaign that appeals to neither women nor men. Great job! And for a Harvard / Wharton grad, she sure drips a lot of you knows and likes. Another highly educated functional idiot.

.I cannot imagine marketing any product using Dylan-whats-its-name as your spokes-thing. Not even the new Lume deodorant....

[healy61]

I believe up thread there was a comment that she is a cancer survivor, and therefore the surogacy.

[griffin]

ITZ A MAN, Baby!

An emaciated Man.

[Amendment10]

"Alissa Heinerscheid, VP, Bud Light | Make Yourself at Home, Episode 21 (In her own words)"

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This Bud Light thread is déjà vu of "woke" SVB imo.

[Menehune56]

https://tenor.com/view/donald-trump-youre-fired-fired-pointing-angel-moron-gif-16617326

[Menehune56]

[Bigg Red]

Well said.

This Affirmative Action hire is a disaster.

[Brooklyn Attitude]

I have no marketing or advertising training but my common sense tells me that if you want to increase sales you should try to appeal to new customers WITHOUT alienating all of your current ones.

[musicman]

BTTT!!!

[kaktuskid]

She is also going to shoot the Clydesdales in order to put them out of the misery.

But where would they get the “beer” from?

[alexander_busek]

[...] who finds her joy paying it forward and coaching other women through the tough moments she's been through herself, like having her three kids through surrogacy.

Yeah, that must be real tough, sitting in your private jet and sipping champagne while, miles below in the Operating Room, a poor Latina you've co-opted into birthing your spawn undergoes 12 hours of labor!

Regards,

[Pharmboy]

I do not know for certain, but the final decision to green-light this campaign had to come from higher-ups.

She must have pitched this up the ladder with multiple presentations and zoom meetings. What seems strange to me is how this got by market research?

[George J. Jetso]

Harvard and Wharton will want to disassociate from her the same way that Boston University has been trying to disassociate from Alexandria Cortez. Somehow they are able to get through school but have no common sense. It must be some sort of mental disorder because it’s becoming more common.

[MadMax, the Grinning Reaper]

Switch to Bear Whiz Beer, lady. Better taste and totally organic.

[Night Hides Not]

Man, that word salad is Kamala-esque.

[rlmorel]

I cannot stand-no-I detest this Valley Girl speak coming from a professional.

"...Like, we need to evolve and elevate..."

Earlier in my life, I was gently informed that I used the word "like" a lot as an unnecessary filler. It sounds asinine, and I was a bit stunned to realize that I used that verbal crutch.

I really hate hearing it from anyone, never mind a high paid executive.

[rlmorel]

LOL, “They shoot horses, don’t they?”

If they do, she better run!

[Steven Tyler]

They forgot to add she is a vapid dope

[central_va]

You couldn’t pay me to drink an AB product.