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AB InBev (owner of Anheiser-Busch and Bud Light) credits marketing with driving ‘highest-ever’ volume sales
Marketing Week ^ | March 2, 2023 | Niamh Carrolll

Posted on 04/09/2023 8:45:41 PM PDT by DoodleBob

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Anheuser-Busch InBev is controlled by Belgian families Vandamme, de Mévius and de Spoelberch, who as of 2015 owned a combined 28.6% of the company, and Brazilian investors Jorge Paulo Lemann, Carlos Alberto Sicupira and Marcel Telles, who owned 22.7% through their private investment firm 3G Capital.

In short, they're trying to reach new, younger customers with wokism. If they lose old guys, they don't care.

And since Bud Light is effectively majority-owned by families, they're as immune to outside pressures as is Twitter.

1 posted on 04/09/2023 8:45:41 PM PDT by DoodleBob
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To: DoodleBob

We will crush them. Money is money and cratering sales means something. Now take off your dress, put on some pants, and try to act like a man.


2 posted on 04/09/2023 8:54:46 PM PDT by wildcard_redneck (Biden will mess up the Ukraine worse than Afghanistan.)
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To: DoodleBob

I will not buy anything from Anheiser-Busch again if I know it’s their product. Just ask all those other companies that have gone woke to see how it has worked for them.


3 posted on 04/09/2023 8:54:56 PM PDT by George J. Jetso
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To: DoodleBob

Disney is pulling the same stunts.

It’s all lies though - they think they’re reaching the “new generation” when it’s only a subset of a subset of mind controlled nimrods.


4 posted on 04/09/2023 8:54:58 PM PDT by Skywise
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To: DoodleBob

I sense false bravado.


5 posted on 04/09/2023 8:55:02 PM PDT by Jonty30 (How is grinning and bearing something a bad thing? They are grinning.)
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To: DoodleBob

“The world’s most effective marketer” has influence over 1% of the global market. Thus, the name “most effective” is empty.


6 posted on 04/09/2023 8:56:36 PM PDT by Falconspeed ("Keep your fears to yourself, but share your courage with others." Robert Louis Stevenson.)
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To: DoodleBob

7 posted on 04/09/2023 9:00:28 PM PDT by Sertorius (A hayseed with no Greek and dam^ proud of it)
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To: Jonty30
Absolutely. Pure preemptive damage control. This is 2022 data. 2023 will not be so kind.
8 posted on 04/09/2023 9:02:12 PM PDT by Frank Drebin (And don't ever let me catch you guys in America!)
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To: DoodleBob

They want to see any volume decreases right now, as they see demand from their distributors replenishing their stock it is the distributors who will see the volumes decrease first and then later on it’ll be the manufacturer or bottler.

Let’s check back in a month and see what the results are after the stock at the distributors is replenished. It takes a while for all this to fully shake out in the marketplace.


9 posted on 04/09/2023 9:04:30 PM PDT by dila813
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To: Jonty30

So do I.


10 posted on 04/09/2023 9:20:36 PM PDT by No name given (Anonymous is who you’ll know me as.)
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To: DoodleBob

Promoting queerdom means no next generation of customers. What are they doing to themself


11 posted on 04/09/2023 9:25:23 PM PDT by Archie Bunker on steroids (You may not take an interest in politics, but politics takes an interest in you "Pericles" )
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To: George J. Jetso

I am waiting to see how many country artists/singers who also own bars will be ceasing Budweiser products.

Blake Shelton alone could crater their sales-—Along with Rich—from “Big & Rich”.


12 posted on 04/09/2023 9:34:14 PM PDT by ridesthemiles
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To: ridesthemiles

Blake Shelton won’t say a word or Gwen Makeupface will have his balls in a real tight vice.


13 posted on 04/09/2023 9:52:40 PM PDT by chuck allen
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To: ridesthemiles

Normal people who still have some Budweiser cans and bottles at home will end up throwing them away in closed trash bags so nobody will see them in their trash. I can see college kids putting Budweiser cans and beers and a sign Budweiser the trans beer in the fraternity trash bins just to mess with frat guys.


14 posted on 04/09/2023 9:55:24 PM PDT by George J. Jetso
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To: DoodleBob

“If they lose old guys, they don’t care.”

Happy to accommodate them, but I don’t drink their pizz water.

Let them have their fag boyz that drink 2 a day.

.


15 posted on 04/09/2023 9:55:44 PM PDT by TLI (ITINERIS IMPENDEO VALHALLA)
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these scumbags don’t GAS about their consumers — in fact, they’re mocking the consumers — typical corporate Wokism abuse.

Do not capitulate


16 posted on 04/09/2023 10:38:51 PM PDT by Gene Eric (Don't be a statist!)
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To: dila813

The suggestion is out there....for getting younger ‘hip’ college-age customers to Bud Light. But I fail to see how this trends. This group is mostly trending toward cocktails, and seltzer drinks.


17 posted on 04/09/2023 10:38:57 PM PDT by pepsionice
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To: DoodleBob
.
18 posted on 04/09/2023 11:11:09 PM PDT by rfp1234 (E Porcibus Unum )
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To: DoodleBob
The company says its at-home beer tap PerfectDraft now has more machines in homes than there are pubs and bars in the UK and France.

Inbev doing its part to kill the English pub as a local institution. This is saddening.
19 posted on 04/10/2023 1:59:08 AM PDT by Apparatchik (If you find yourself in a confusing situation, simply laugh knowingly and walk away - Jim IgnatowskD)
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To: wildcard_redneck

I say let the trans community support them now, enjoy stupid!


20 posted on 04/10/2023 2:05:52 AM PDT by ronnie raygun
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