Posted on 12/16/2022 6:54:42 PM PST by simpson96
McDonald’s will have to defend itself against a $10 billion lawsuit from media mogul Byron Allen over an allegation that the fast food chain doesn’t advertise with Black-owned media.
A federal court ruled last week said that Allen and his company, Allen Media Group, can try to prove in court that McDonald’s violated civil rights laws.
Allen said in a press release that only a small portion — about $5 million of McDonald’s $1.6 billion annual advertising budget — goes to Black-owned media and that the company has “refused to advertise” on his networks, which include the Weather Channel and Comedy.TV.
He also accuses McDonald’s of relegating his TV networks to an “African American tier” that has a smaller ad budget and deprives the channels of millions of dollars in annual revenue.
“This is about economic inclusion of African American-owned businesses in the US economy,” Allen said in the press release. “McDonald’s takes billions from African American consumers and gives almost nothing back. The biggest trade deficit in America is the trade deficit between White corporate America and Black America, and McDonald’s is guilty of perpetuating this disparity.”
In response, McDonald’s lawyer Loretta Lynch, who was US attorney general during the Obama administration, said that the evidence will show that the company doesn’t discriminate and that Allen’s claims are “meritless.”
“Their complaint is about revenue, not race, and plaintiffs’ groundless allegations ignore both McDonald’s legitimate business reasons for not investing more on their channels and the company’s long-standing business relationships with many other diverse-owned partners,” said Lynch, (snip)
The case heads to trial in May 2023.
(Excerpt) Read more at cnn.com ...
Who appointed the judge(s) that made this ruling?
So who says they have to?
The guy is just a money grubber.
seriously?
I suggest all black peoples just boycott McDs. Maybe they’ll even lose a few pounds.
It’s been about 27 years since Mentor went live for McDonald’s where they tracked advertising spending and other significant actions against revenues and margins for all their products nationwide in the USA. Based on this data, they decided for several years to stop advertising in the Super Bowl.
I have no idea if McDonald’s still uses Mentor. At the time they spent over 10 million building this software. But they kept piling money into it to be a super system because of the over 600 million per annum they were spending on USA advertising. I can’t imagine that they are less data savvy today.
P.S. McDonald’s really liked advertising in the Super Bowl. Their reasoning for stopping was due to how expensive the ads were and they felt they could get better ROI elsewhere.
Oh good God.
The Malibu mansion is the latest addition to Allen’s expanding real estate portfolio. According to The Reporter, Allen’s homes in Los Angeles, New York, Aspen, Colorado and Maui, Hawaii are valued at more than $500 million. His two Beverly Hills residences, which sit on neighboring estates, are valued at a combined $32 million.
You make an assumption that the purpose of advertising is to create customers.
At one time that was true but I don’t think so anymore based on observations.
The current purpose of too many companies is wokeness.
None.
They’ll just eat at Popeye’s and get even fatter.
This reads like something Jesse Jackson used to do.
They would sue later for making darkies too fat.
Ignoring them is best practice.
"McDonald’s takes billions from African American consumers and gives almost nothing back."
Watch a bunch of TV commercials that McDonalds makes. Tell me the race/sex makeup of the majority of the actors and actresses. Case dismissed.
Court should toss this but they won’t.
Perpetually offended professional negroes can shove it. They're a contemptible lot.
According to this lawsuit, he leans racist.
I used to watch the channel for Local on the 8’s. It was full screen and usefu!. Then they added a lot of original programming and the local weather became a small print crawl in the bottom of the screen, or it got skipped entirely.
I can get small print weather on my phone a lot easier. I Greensburg forgot why people watched the channel.
If course, Stephanie in the early morning was also a reason to watch.
Never mind that at least 80% of all people in commercials now are black.
I can’t stand McDonalds because they don’t market to Scots. What’s with that? I’m 50% Scottish ancestry. Should I sue?
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.