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McDonald’s must face $10 billion racial discrimination suit from media group
CNN ^ | 09/23/2022 | Jordan Valinsky

Posted on 12/16/2022 6:54:42 PM PST by simpson96

McDonald’s will have to defend itself against a $10 billion lawsuit from media mogul Byron Allen over an allegation that the fast food chain doesn’t advertise with Black-owned media.

A federal court ruled last week said that Allen and his company, Allen Media Group, can try to prove in court that McDonald’s violated civil rights laws.

Allen said in a press release that only a small portion — about $5 million of McDonald’s $1.6 billion annual advertising budget — goes to Black-owned media and that the company has “refused to advertise” on his networks, which include the Weather Channel and Comedy.TV.

He also accuses McDonald’s of relegating his TV networks to an “African American tier” that has a smaller ad budget and deprives the channels of millions of dollars in annual revenue.

“This is about economic inclusion of African American-owned businesses in the US economy,” Allen said in the press release. “McDonald’s takes billions from African American consumers and gives almost nothing back. The biggest trade deficit in America is the trade deficit between White corporate America and Black America, and McDonald’s is guilty of perpetuating this disparity.”

In response, McDonald’s lawyer Loretta Lynch, who was US attorney general during the Obama administration, said that the evidence will show that the company doesn’t discriminate and that Allen’s claims are “meritless.”

“Their complaint is about revenue, not race, and plaintiffs’ groundless allegations ignore both McDonald’s legitimate business reasons for not investing more on their channels and the company’s long-standing business relationships with many other diverse-owned partners,” said Lynch, (snip)

The case heads to trial in May 2023.

(Excerpt) Read more at cnn.com ...


TOPICS: Business/Economy; Constitution/Conservatism; Politics/Elections
KEYWORDS: 1619project; blackkk; blackliesmanors; blackliesmatter; blacklivesmatter; blm; byronallen; comedytv; criticalracetheory; crt; imlovinit; lawsuit; lorettalynch; mcdonalds; obama; reparations; shakedown; weatherchannel; woke
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To: simpson96

Who appointed the judge(s) that made this ruling?


21 posted on 12/16/2022 7:30:26 PM PST by Gay State Conservative (No Doubt Now: Stolen Election)
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To: simpson96
Allen said in a press release that only a small portion — about $5 million of McDonald’s $1.6 billion annual advertising budget — goes to Black-owned media and that the company has “refused to advertise” on his networks, which include the Weather Channel and Comedy.TV.

So who says they have to?

The guy is just a money grubber.

22 posted on 12/16/2022 7:32:09 PM PST by metmom (...fixing our eyes on Jesus, the Author and Perfecter of our faith…)
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To: simpson96

seriously?

I suggest all black peoples just boycott McDs. Maybe they’ll even lose a few pounds.


23 posted on 12/16/2022 7:33:16 PM PST by smokingfrog ( sleep with one eye open (<o> --- )
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To: cpdiii

It’s been about 27 years since Mentor went live for McDonald’s where they tracked advertising spending and other significant actions against revenues and margins for all their products nationwide in the USA. Based on this data, they decided for several years to stop advertising in the Super Bowl.

I have no idea if McDonald’s still uses Mentor. At the time they spent over 10 million building this software. But they kept piling money into it to be a super system because of the over 600 million per annum they were spending on USA advertising. I can’t imagine that they are less data savvy today.


24 posted on 12/16/2022 7:34:01 PM PST by Degaston (no autocrats please)
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To: Degaston

P.S. McDonald’s really liked advertising in the Super Bowl. Their reasoning for stopping was due to how expensive the ads were and they felt they could get better ROI elsewhere.


25 posted on 12/16/2022 7:36:16 PM PST by Degaston (no autocrats please)
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To: simpson96

Oh good God.


26 posted on 12/16/2022 7:37:39 PM PST by the OlLine Rebel (Common sense is an uncommon virtue./Federal-run medical care is as good as state-run DMV)
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To: PeterPrinciple

The Malibu mansion is the latest addition to Allen’s expanding real estate portfolio. According to The Reporter, Allen’s homes in Los Angeles, New York, Aspen, Colorado and Maui, Hawaii are valued at more than $500 million. His two Beverly Hills residences, which sit on neighboring estates, are valued at a combined $32 million.


27 posted on 12/16/2022 7:38:45 PM PST by smokingfrog ( sleep with one eye open (<o> --- )
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To: x

You make an assumption that the purpose of advertising is to create customers.

At one time that was true but I don’t think so anymore based on observations.

The current purpose of too many companies is wokeness.


28 posted on 12/16/2022 7:41:49 PM PST by PeterPrinciple (Thinking Caps are no longer being issued but there must be a warehouse full of them somewhere.)
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To: simpson96
Suppose McDonald's really did decide that they didn't want to advertise on the Negro Networks. What law would be broken?

None.

29 posted on 12/16/2022 7:45:17 PM PST by Governor Dinwiddie (LORD, grant thy people grace to withstand the temptations of the world, the flesh, and the devil.)
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To: smokingfrog

They’ll just eat at Popeye’s and get even fatter.


30 posted on 12/16/2022 7:47:49 PM PST by EEGator
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To: Governor Dinwiddie

This reads like something Jesse Jackson used to do.


31 posted on 12/16/2022 7:48:43 PM PST by lee martell
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To: Governor Dinwiddie

They would sue later for making darkies too fat.
Ignoring them is best practice.


32 posted on 12/16/2022 7:49:14 PM PST by EEGator
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To: simpson96
"McDonald’s takes billions from African American consumers and gives almost nothing back."


He forgot to include all of the repairs from the damage they 'accomplish' every night (and sometimes daytime too) all across the USA with their "rage" and "World Star" incidents.

Also, what about any and all non-back businesses that are not advertised on BET and/or whatever other black channels there are...
33 posted on 12/16/2022 8:00:52 PM PST by Bikkuri (I am proud to be a PureBlood.)
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To: simpson96

Watch a bunch of TV commercials that McDonalds makes. Tell me the race/sex makeup of the majority of the actors and actresses. Case dismissed.


34 posted on 12/16/2022 8:00:54 PM PST by frogjerk (More people have died trusting the government than not trusting the government.)
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To: simpson96

Court should toss this but they won’t.


35 posted on 12/16/2022 8:01:59 PM PST by HamiltonJay
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To: simpson96
“McDonald’s takes billions from African American consumers and gives them the same crappy excuse for "food" that they sell to the rest of us.

Perpetually offended professional negroes can shove it. They're a contemptible lot.

36 posted on 12/16/2022 8:03:18 PM PST by NorthMountain (... the right of the peopIe to keep and bear arms shall not be infringed)
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To: ConservativeMind

According to this lawsuit, he leans racist.


37 posted on 12/16/2022 8:03:56 PM PST by NorthMountain (... the right of the peopIe to keep and bear arms shall not be infringed)
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To: FreedomPoster

I used to watch the channel for Local on the 8’s. It was full screen and usefu!. Then they added a lot of original programming and the local weather became a small print crawl in the bottom of the screen, or it got skipped entirely.

I can get small print weather on my phone a lot easier. I Greensburg forgot why people watched the channel.

If course, Stephanie in the early morning was also a reason to watch.


38 posted on 12/16/2022 8:25:24 PM PST by Bernard (“the rights of man come not from the generosity of the state but from the hand of God." JFK 1-20-61)
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To: simpson96

Never mind that at least 80% of all people in commercials now are black.


39 posted on 12/16/2022 8:26:25 PM PST by Sequoyah101 (Just my thoughts)
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To: simpson96

I can’t stand McDonalds because they don’t market to Scots. What’s with that? I’m 50% Scottish ancestry. Should I sue?


40 posted on 12/16/2022 8:43:55 PM PST by ConservativeInPA (Stupidly is a moral problem, not an intellectual problem. )
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