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Toyota Exec Says Lack Of Consumer Demand Makes U.S. Goal Of 50% Electric Vehicles By 2030 A Long Shot
Forbes via MSN ^ | 8/23/2022 | Jim HenryContributor

Posted on 08/23/2022 3:50:51 PM PDT by RomanSoldier19

It’s unlikely mass adoption of Battery Electric Vehicles will develop as fast as environmentalists, the U.S. government, and most of the U.S. auto industry seem to expect.

That’s because, fundamentally, consumer demand just isn’t sufficient, says Jack Hollis, executive vice president of sales at Toyota Motor North America.

In turn, consumer demand isn’t sufficient because on average, BEVs cost too much, and because the infrastructure isn’t ready, like for recharging batteries away from home, Hollis said, in a recent webinar hosted by the Detroit-based Automotive Press Association.

“I don’t think the market is ready. I don’t think the infrastructure is ready. And even if you were ready to purchase one, and if you could afford it … they’re still too high,” Hollis says.

According to Kelly Blue Book, sales of BEVs in the first half of 2022 were 370,726, including estimates for some brands, an increase of 75.7% vs. a year ago.

(Excerpt) Read more at forbes.com ...


TOPICS: News/Current Events
KEYWORDS: automotive; battery; cya; electric; electricvehicles; ev; ford; hybrids; hydrogen; hydrogendeadend; toyota; twofaced; vehicles; youaskedforit
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To: RomanSoldier19

Toyota is the smartest manufacturer on the planet.


41 posted on 08/23/2022 4:48:37 PM PDT by familyop ("For they that sleep with dogs, shall rise with fleas" (John Webster, "The White Devil" 1612).)
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To: RomanSoldier19

Going to Vegas, I wonder if I can get odds at the sports book at the Bellagio??


42 posted on 08/23/2022 4:48:55 PM PDT by eyeamok (founded in cynicism, wrapped in sarcasm)
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To: RomanSoldier19
says Jack Hollis, executive vice president of sales at Toyota Motor North America.

I expect from our present fascist/statist political environment, Toyota will be forced to fire this man.

43 posted on 08/23/2022 4:49:28 PM PDT by PGR88
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To: RomanSoldier19

Toyota has been right on the money when it comes to EVs. They know their markets. Because of range anxiety, if consumers choose to go the green route, they will switch to hybrids, a market that Toyota excels at, which do not require EV infrastructure, yet will get the consumer great gas mileage without the ridiculous sticker price that EVs carry. When the infrastructure is there, then Toyota will move into those markets. Good management dictates you don’t put the horse before the cart


44 posted on 08/23/2022 4:52:15 PM PDT by chuckee
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To: RomanSoldier19

Toyota has been right on the money when it comes to EVs. They know their markets. Because of range anxiety, if consumers choose to go the green route, they will switch to hybrids, a market that Toyota excels at, which do not require EV infrastructure, yet will get the consumer great gas mileage without the ridiculous sticker price that EVs carry. When the infrastructure is there, then Toyota will move into those markets. Good management dictates you don’t put the horse before the cart


45 posted on 08/23/2022 4:52:15 PM PDT by chuckee
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To: RomanSoldier19

The electrical generation, transmission and distribution system cannot support 50% electric vehicles in that short a time frame. Convince me otherwise.


46 posted on 08/23/2022 4:52:59 PM PDT by FreedomPoster (Islam delenda est)
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To: Missouri gal

Impoverished citizens are much easier to rule over.


47 posted on 08/23/2022 4:53:05 PM PDT by TheDon (Resist the usurpers)
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To: Gay State Conservative

Many Asian countries are ideal for EVs because of the population densities.


48 posted on 08/23/2022 4:53:43 PM PDT by Alberta's Child ("It's midnight in Manhattan. This is no time to get cute; it's a mad dog's promenade.")
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To: rktman

The lack of demand will not slow down the WH whose primary goal is to “transform” America.

But pressure from the people might. Their plan is that slow and eliminate production of gas/diesel vehicles. Those prices will rise making the difficult to purchase and operate. Private transportation will become expensive and the people of America will become very unhappy. The future is uncertain but can get scary with dems running the government!!


49 posted on 08/23/2022 4:57:37 PM PDT by elpadre (W )
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To: BBB333

>Honda and Toyota have multiple factories in the US that are not union, so they don’t have to deal with that crap one way or the other.

Ditto Kia/Hyundai.


50 posted on 08/23/2022 5:01:56 PM PDT by FreedomPoster (Islam delenda est)
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To: RomanSoldier19

The green economy is a fraud. Electric cars are workable but have limitations. I’m actually looking at buying a Tesla for city driving. No way are they suitable for a primary transportation vehicle for a one car family


51 posted on 08/23/2022 5:03:29 PM PDT by rdcbn1
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To: metmom

Yes it is. And the “green energy” dreams are destroying the people and forests of Myanmar, same thing as in the Congo. Use dirt cheap manual labor to make electric powered gizmos:

https://freerepublic.com/focus/f-news/4084492/posts


52 posted on 08/23/2022 5:03:34 PM PDT by packagingguy
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To: RomanSoldier19

Clearly, Jack Hollis is not of the body. ;-)


53 posted on 08/23/2022 5:04:55 PM PDT by bobcat62
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To: Alberta's Child

Yes,that too.I couldn’t get over all the 30 story apartment complexes everywhere you looked. They’re much more densely populated than even NYC or LA.


54 posted on 08/23/2022 5:06:11 PM PDT by Gay State Conservative (Covid Is All About Mail In Ballots)
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To: RomanSoldier19

55 posted on 08/23/2022 5:14:14 PM PDT by Roman_War_Criminal (Jesus + Something = Nothing ; Jesus + Nothing = Everything )
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To: butlerweave

But the US automakers welcome their own deaths!
I would love to know what sort of reincarnation they are expecting.
“Too big to fail” Socialism like FIAT of Italy?


56 posted on 08/23/2022 5:46:47 PM PDT by Ex gun maker. (Free thinking is now a radical concept, I will not be assimilated by PC or EV groupthink!)
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I am looking forward to a big electric vehicle boom in LA when lake mead finally dries up


57 posted on 08/23/2022 5:55:11 PM PDT by dsrtsage ( Complexity is just simple lacking imagination)
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To: BBB333

That’s their objective.
Serfs aren’t supposed to leave the land.

EV’s are about centralizing population and controlling who has the ability to travel.
both completely anti American


58 posted on 08/23/2022 5:56:19 PM PDT by SPDSHDW (Buy JHP ammo, Level 3/4 armor and rifles. Won’t be able to for much longer, and we’re gonna need em)
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They will have to remove my ‘66 landcruiser from my fingers with a cutting torch


59 posted on 08/23/2022 5:56:35 PM PDT by dsrtsage ( Complexity is just simple lacking imagination)
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To: SkyDancer

I do not think so and have observational evidence to back that up.

In my very small town (About 3500 for the entire county!) someone just spent several million dollars constructing a new multi lane gas station and truck stop.
Directly across the street from another station.
Less than a mile from yet another large multi lane station, and yet a fourth small station at the main intersection.
Every station is busy, even at $4.69 Gal.
People investing that sort of money tend to have an “In” with future trends.
I am confident that “The EV Revolution” is an overhyped fad.
More like Disco than Rock & Roll.
Personally I only drive “Antique” cars so new car prices are irrelevant to me.


60 posted on 08/23/2022 5:58:36 PM PDT by Ex gun maker. (Free thinking is now a radical concept, I will not be assimilated by PC or EV groupthink!)
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