To: Eagles6
If you were going to name a company, would you search all the world’s languages to find out what your chosen name might mean if spoken in every one of them?
20 posted on
06/27/2022 2:53:53 PM PDT by
Jamestown1630
("A Republic, if you can keep it.")
To: Jamestown1630
>
If you were going to name a company, would you search all the world’s languages to find out what your chosen name might mean if spoken in every one of them? That is precisely what ESSO (Eastern States Standard Oil) did when they chose "EXXON" as their new name. It's not a word in any known language, much less a naughty word.
23 posted on
06/27/2022 3:11:27 PM PDT by
dayglored
("Listen. Strange women lying in ponds distributing swords is no basis for a system of government.")
To: Jamestown1630
There are research businesses that do exactly that for their customers to avoid this situation.
Probably not every language, but all of those with a large population of speakers. This situation is the nightmare of international companies.
32 posted on
06/27/2022 4:51:05 PM PDT by
GreenLanternCorps
(Hi! I'm the Dread Pirate Roberts! (TM) Atsk about franchise opportunities in your area.)
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