The racial composition of these TV ads reflects the reality that fewer and fewer white people even watch network television anymore.
I think I see the problem.
White Americans, and blacks too, have been dispossessed of their birthright.
What TV?
Ultimately, this will not matter at all. If the demographics continue the way they are going, blacks will be a non-entity in anything. The black population aborts nearly half of their new generation every year. adding to this is the number of black women and men who specifically seek out white or lighter skinned mates.
The real blacks will be gone from the public eye, just like the Democrats and liberals are getting rid of the American Indians or native Americans. Within ten years most kids won’t even understand what a Native American is. And within 50 years most Americans will be asking “Que es African American?”
So when will activists start complaining blacks are portrayed in commercials with white characteristics? They always have their pants pulled up, you won’t hear profanity, and from what I have heard, they speak in complete sentences using words in their proper form. They may be surging in commercial presence, but they are being whitewashed to hide their real culture.
Maybe it is because most white people are no longer watching the trash on TV, so there is no use in having advertisements for white people. The advertisers aim their commercials at those watching.
This is the third article that I have seen in the last week or so that shines a light on the NBN (Nothing But Negroes) phenomenon. BTW I first heard the NBN reference from my very liberal B.I.L. - I couldn’t believe it! Interestingly the article mentions that the social objective of all this crap is equality of outcome. Equality of opportunity is not something a lefty considers to be a part of the cause. I guess they have never heard the term ‘garbage in - garbage out’ which explains why the leftist way is the road to failure.
WOKE Bingo
If it was just blacks, or mixed race couples or gay men kissing, I could write it off as just simple pandering.
So, now I play WOKE Bingo.
The WOKE-ist commercial yet feature a woman of color, dressed to (IMO) show the person is gay - then it goes for the gold
The parson is in a wheelchair and signing (ASL) to a friend.
= total WOKE.
I do agree that it is social engineering.
But, playing devil's advocate,I have seen a different analysis which I thought was interesting.
According to this other analysis, if blacks see commercials that have nothing but white people, the blacks conclude, "That product isn't for me. It's not something I would buy." Now, if I think about that, I think it shows a bad (racist) view on why blacks may buy one product but not another product. It seems to "expect" a simple-minded response from potential black customers ("I see a black person drinking Pepsi, that means I ought to drink Pepsi.") That's part 1 of the analysis.
Part 2 of it says that whites don't care. They don't see that stuff. Show a commercial to a white person and the people in the commercial may be white, black, brown, asian, gay, straight, whatever. The white person may barely notice. They are looking at the product. They are asking themselves, "Is this a good product? Would this meet my needs? Should I buy this thing?" Now, if I think about that, I think it shows an expectation that whites are totally not racist. But at the same time it betrays a rather racist expectation of the marketers ("Whites are smart shoppers and they know that the content of the message is all that really matters rather than silly demographic marketing gimmicks.")
Part 3 of this analysis is that marketers figure that blacks care very much about being represented in commercials, and whites tend not to think about it, then it just make sense to make sure that blacks are everywhere in commercials. The theory is that there is no downside to it and there is an "up" side to it. Alternatively, showing all whites has a "down" side.
Of course, this thought process (if it is even a real marketing theory) has gone too far, and now whites are actually noticing how many blacks are all over the commercials and the whites are now pushing back and saying, "Where am I? Why is this so unrealistic?"
TV ads or commercials are not memorable or creative and frankly it doesn’t matter if they have Blacks, or homosexuals, or martians, I honestly cannot think of a commercial that made me interested in a product or inclined to buy it based on a commercial. In fact the opposite is often true.
From the article:
“They typically show men and women of all races, and also children, interacting amicably as they display and recommend the advertised products. And the whites who still appear ignore race entirely.”
You’d prefer it if they portrayed whites as cross-burning KKK members? Believe me, there are some wokesters who would do just that if they were in charge of making ads. Treating everyone equally, regardless of race, is a conservative ideal.
They don’t forecast the future. The future has already been determined. We know what the USA will look like.
The left is very happy that the future will consist of fewer Whites. The TV ads are to condition us to welcome it wholeheartedly.
The radical left, the one that is in control now, has blamed Whitey for all the evils in the world and is working hard to replace Whitey, after taking all his money.
Tv ads push an agenda, just like tv shows and movies.
I don’t blame the black actors/actresses that are flooding commercials now. More power to them...take the work while you can get it.
It’s the woke companies I’m pissed off at.
It’s called PROGRAMMING for a reason. They are deliberately programming white people to think of themselves as a minority. All the advertisers are in on it.
Ad agencies don't like white men but they hate FOXNews. And they will pull out all the stops before the midterms and use 'get a percentage' ads to take down FoxNews.
Of course it is not just T.V. Retail stores make a point of having non-whites in their ads. Even outdoorsy sites like L.L. Bean feature lots of black models.
Family scenes nearly always feature at least one mixed-race child.
Brokerage firms are also not exempt. Merrill Lynch does show white people, but they are being advised by black agents. Edward Jones login page shows an Hispanic family, and when you do log in there is a picture of a black woman at her computer.