Posted on 01/08/2022 3:00:07 AM PST by Kaslin
Commercials take up 27% of commercial television screen time and are the main source of income for TV and radio stations. In most cases, advertisements on all channels appear simultaneously, so don't try to change the channel, there will be commercials elsewhere, too. Nowadays they have also taken over the Internet. For a financial support, websites have to run ads on their pages, the largest share supplied and controlled by Google. Ads pry into your eyes, unceremoniously interfere with text, and on YouTube, in the most inappropriate places they cut into the action of films, lectures and concerts, tearing apart musical performances. There's no escaping commercials, we've grown accustomed to them, and they become almost as much a part of our lives as food, toilets, and sleep.
In the United States today, the White population (not including Hispanics) is 57.8%. In real life Caucasians are still in the majority, but now on TV and the Internet they are swept under the rug like trash. Blacks compose 14% of the U.S. population but appear in 50% of commercials. White actors now appear for promotion of health insurance, gold, loans and some medicines. Moreover, if a White person appears in a commercial, he/she is usually old, sick, a freak, or at the very least, an appendage to a Black partner. If there's a doctor on the screen, he's usually Black, while the patient is usually White. Caucasian young men appear in only 4% of the commercials! If some aliens began to study the population of Planet Earth through our TV commercials they would have a somewhat distorted picture of Americans, to put it mildly.
So why do advertisers ignore the long-standing rules of marketing, and to the detriment of their own financial interests,
(Excerpt) Read more at americanthinker.com ...
Good point, I know, other than for sports, I haven't watched anything on the "free" networks for years.
Commercials are more sophisticated than the regular programming. Programming such as comedy shows are geared to a 6th grade level, while commercials are a 10th grade level. Soon we will be getting bombarded with political commercials, a big form of revenue for T.V. in an election year.
I’ve heard this from teachers as well.
BTW, Flo, Jamie, Dr. Rick, the We are Farmers' guy, and Doug and the emu are doing fine. Maybe insurance companies hAve an exemption.
I’ve noticed this over the last year or so. Now there is the “token” white person in commercials/T.V. programs.
Hispanics are roughly 25% + of the U.S. population, blacks around 14%, Asians a bit lower. United States is still around 55% white. It’s not a racial thing, it’s a demographic thing.
So why are these companies producing programs/commercials skewing the correct demographics? Uh huh!
It’s called racism. The very thing these leftists accuse us so called “white supremacist” of, they practice daily.
LOL, then you have China.....can you imagine this ad running in the US with a white guy instead of a Chinese...
https://www.youtube.com/watch?v=Few8kJ0zfnY
>>Well....for some reason, ADT commercials always feature an all-white cast.<<
Pretty funny right there.
I’d say that the percentage of MEN that can change brakes is very low as well.
"There are two kinds of malls: The malls white people go to, and the malls the white people used to go to." - Chris Rock
As a friend told me..”I remember black and white TV.”
“Now it’s all black.”
Seeing a White couple on TV today is an ‘Hey did you see that!’ moment.
...with a man bun.
...or bowtie
I have also noticed this. Anytime I see a commercial that has no white people in it I assume that whatever product they are trying to sell is not for me so I put it on my list of things not to buy.
It spent a few minutes searching as well!
I noticed the same thing about Krusteze. I guess white people don't eat pancakes anymore.
Reminds me of the old Gallagher joke, “There’s a button on the TV that says ‘Brightness’, but it doesn’t work!”
The saddest part is it’s so self perpetuating. Basically there are clowns on all sides ranting “if I don’t see people that look like me in your commercial I’m not buying your product”, and poor bastard commercials makers going “there’s only 3 people in this commercial how many demographics do you think I can put in.” If everybody would just stop and realize that if you’re counting the demos of commercial actors you’ve certainly passed up more interesting things to do with your time it would help a lot.
8:48 to 9:04
Part of it — and I suspect a big part — is a small world problem. Suppose you are doing a commercial. The corporate suits, who are woke worms trying to appease the twitter mobs, have hired DEI consultants, who are busy sleazing their way through every crevice of your company looking for points of leverage. These people are viciously biased, and they’ve been put in places of influence.
The DEI junta dictates that you have to have “diversity” in every commercial. You have two or four people in the typical commercial. How do you get “diversity?” Do the math. You will inevitably end up overrepresenting targeted minorities. 13 percent of the U.S. population is black. Do you think the diversity commissars will let you get away with putting one black person in every tenth commercial? I didn’t think so.
Then there’s geographical and market targeting. If an ad is targeted to a regional market, especially a big city, its demographics will reflect that. The market segmentation is probably even more significant. Who is actually watching broadcast tv on a regular basis, as opposed to cable or streaming content?
But yes, the anti-white bias is real, and it comes from the DEI mafia that thinks “diversity” is a hustle with a one-way ratchet. For them, it’s not about fairness; it’s a tribal power play, and they’ve been hired by people who are afraid of them. If I were running a big corporation, a university, or the federal government, I’d begin by firing the lot and telling them to get real jobs in something other than the racial hate industry.
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