Posted on 05/19/2021 4:34:02 PM PDT by MarvinStinson
The NBA continues to suffer ratings disasters, with ABC falling 45 percent since the 2011-12 season, TNT down 40 percent, and ESPN off 20 percent.
It was reported that in May the NBA lost 13 percent over the “bubble” coronavirus season, and when headed into the final week of the 2020/2021 season, the ratings for ESPN, ABC, and TNT’s broadcasts were all down roughly 13 percent over the 2019/2020 season — the latter of which included the games in the NBA “bubble.”
But a loss of only 13 percent year-over-year does not really tell the whole tale. To see how badly the NBA is really doing in its TV ratings, one must go back a decade.
Since 2011, the league has lost nearly half its audience.
Per Outkick:
Compared to 2019, TNT’s 2021 slate dropped 19%, from 1.5 million to 1.2 million. ESPN fell even further, down 26%, from 1.6 million down to under 1.2 million.
NBA commissioner Adam Silver once blamed cable packages for collapsing ratings. Has he seen what his sport is doing on ABC, the NBA’s sole broadcast partner? ABC tanked 25% between 2019 and 2021, going from 3.6 million to 2.7 million. That’s a new all-time low. Since 2011-12, ABC’s NBA broadcasts are down more than 45%. Nearly half of the audience has left.
The league’s TV ratings have done nothing but decline for years.
Like nearly all TV, the NBA is suffering a decline because customers cutting the cable. But the NBA has suffered a far worse decline than most other TV shows and even worse than many other sports. While others have lost fans, the NBA has fallen precipitously.
As Breitbart Sports noted in April, the NBA cannot even earn the number of viewers that tune in for regular network fare.
(Excerpt) Read more at breitbart.com ...
No diversity.
China is where it is for the NBA. Maybe they will start selling tickets there.
A good start!
Good. I hope they lose more fans.
A good start!
Get woke. Go Broke
Start an NBA game tied 99-99 with 30 seconds to go. Then hope there are entertaining commercials between time outs and fouls for the next 45 minutes.
It won’t matter to them. They will take it as a badge of honor. Plus they will be deemed too culturally important to fail and uncle Joe and the politburo will subsidize them.
But, he thinks that not doing that would alienate the players and social media, and believes that would be an even worse hit. So, he went full SJW.
I can understand the practical predicament that he is in, but...I don't care. I've been an NBA fan since 1976, a season ticket holder, and didn't watch a single game this year. And won't watch another ever again. I am not going to help finance an organization pushing ideas that I believe are racist and evil.
I stopped watching basketball after the NBA rigged the playoffs against the Phoenix Suns in 2007.
You wonder what would happen if a league formed that had 12 foot high rims and actual traveling calls.
The nba needs to burn the US flag at the game opening and beat a white man in pregame warmups...that should bring back the ratings...
That would be a positive. Read my tag line.
For a smart guy, Adam Silver seems to be a slow learner on this particular issue. Maybe he thinks his own job is being judged by the SJW cults.
Breaks my heart...not
It seems like every time the NBA is on free airwaves TV it is the LA Lakers verses some other team. I would prefer to see my home town nuggets from Denver on the free airwaves at least twice per season. The Lakers? What a turn-off.
I really do enjoy basketball, but I WILL NOT watch while these a-holes are spouting off nonsense, and BS; and kneeling and all that crap.
If the NBA wants to survive and grow for the next decade or so, they better put a clamp down on their players and coaches.
I haven’t watched an NBA game in ages so I am clueless as to whether they are kneeling during the anthem. Given the demographics of the players, I guess yes. Given the demographics of the audience not be the same demographic as the players (yes, translate that as white), I guess that might explain the 45% missing audience.
That’s a start. How many to go before we reach zero?
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